Good morning, Marketers, are you struggling to get (or keep) featured snippets?

It really is a skill. Often, you just need to make some simple on-page adjustments that clearly define the topic for users. Also, never use your brand name. But using a “what is” statement can be helpful.

In his article, Search Engine Land contributor Chris Long shares some helpful guidelines on how to optimize for the featured snippet and potentially earn your position in this coveted SERP real estate.

Nicole Farley,
Editor

SEO

How to get Google featured snippets: 9 optimization guidelines

Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.

PPC

How to advance your SEM career: 9 attributes to master

To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership.

PPC

Feeding data to automation: In-house teams’ secret sauce to Google Ads

Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.

Give your customers what they want with ecommerce AI

Match customers with the products they are searching for.

Read more

How to target your audience with absolute precision

Reach the right viewers that will make your campaign a success with a variety of strategies, data sources, and segmentation.

Save your seat!

SEO

3 SEO tools to build for your clients in Looker Studio

Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.

SEO

Rich results: 22 facts every SEO pro needs to know

Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.

2023 digital marketing salary guide & hiring trends report

Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals.

Read more

SEO

When to fire your content marketing agency: 7 things to consider

Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision.

Now available: Free online search marketing training

Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand.

Register now

From MarTech

• What data and AI hide about your customers
• More marketing spend brings more challenges and complexity
• Your best customer may never visit your website
• Marketing automation is dead. Long live marketing automation!
• Braze gives Salesforce more speed — and more overlap