Good morning, Marketers, have you implemented GA4 yet?

At the risk of sounding like a broken record, if you haven’t started integrating GA4 yet, now’s the time. New features such as the landing page report, Home page personalization, and the UA Migration tool make the transition much easier.

We even talked about it extensively at SMX Next this year. Our 2023 PPC trends panel joked that it was the one trend we were all avoiding. And Google Ads Liaison (and former Search Engine Land Editor in Chief) Ginny Marvin said it was one of the most important things advertisers needed to do to prepare for 2023. If you missed it, you can still watch. Registration is free.

Nicole Farley,
Editor

PPC

GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page

The new features help make the transition into GA4 much easier.

SEO

Why SEO experts rarely share actual success stories

Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO.

PPC

Merchant Center Feeds issue

There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.

Leveraging Your Most Valuable Asset – Your Brand.

The success or failure of a company can be determined by a brand. Learn how you can embody your brand while protecting your company in a competitive search landscape.

Save your seat!

PPC

New Google Analytics 4 Landing page report

GA4 users should see the new report in their dashboards automatically but can also add it manually.

SEO

A guide to LinkedIn content marketing

Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.

Compare 16 top SEO platforms

This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges.

Learn more.

SEO

Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Make the shopping experience better for users. Take a cue from brick-and-mortars with these ecommerce organization and merchandising tips.

Now available: Free online search marketing training

Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand.

Register now

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