The great and powerful Philipp Götza is back with his latest (and greatest?) Search Engine Land article yet – SEO grew up, a lot of SEOs didn’t. Go read it. It’s fantastic.

In honor of his opus on SEO growing up, I asked ChatGPT to help write some lyrics inspired by his article and blink-182’s 1997 classic, “Damnit.” Here you go:

It’s alright, I get it
We’re stuck in this mindset
We try to cut corners
Thinking no one will notice

But now it’s changing
The old tricks aren’t working
The algorithm’s shifting
And everything’s breaking down

We used to fake it
And hope we could make it
Skipping the details
Now it’s starting to derail

We’re losing, we’re falling
No one to stop us
But if we keep stalling
We’re crashing right now

And it’s happened once again
We’ve hit the same dead end
We cheat and then pretend
Like nothing’s gonna change, my friend
But now we’ve gone too far
It’s getting way too hard
To fix this all alone
Well, I guess this is growing up
Well, I guess this is growing up

Danny Goodwin (and ChatGPT),
Editorial Director

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Free online training

Psst! You're the FIRST to see the SMX Next agenda.

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2025 trends keynotes. Expert-led sessiosn on GEO, genAI, PMax, and more. Live Q&A. Community meetups. The SMX agenda is live – see what’s in store, then grab your free pass and join us online November 13-14!

See the agenda

From MarTech