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April 27, 2022

Good morning, Marketers, it always interests me when SEOs fear change when change is so constant in search marketing.

In the past 24-hours we lost the legacy version of the Google AdWords API and Search Console’s URL parameter tool. Yes, those changes require new development work for your internal or external tools, but they are necessary for growth. Yes, you might have to rethink how you handle some SEO or ad strategies, but again, that is necessary for growth.

I found it fascinating the polarizing views of Elon Musk taking over Twitter. Twitter was either going to be bought by Musk or taken over by private equity. The change was inevitable. But to see how quick people are to judge that this change is good or bad, that is surprising being that it is just too soon to tell.

Embrace the change, prepare yourself for it and take action where you can but don’t stress about it. Again, SMX Advanced is free this year and we will do our best to catch you up on the more important changes happening in the space that matter the most to you – so sign up and educate yourself so you are prepared for the change.

Barry Schwartz,
Change reporter

Google Ads

Performance Max campaigns gain New Customer Acquisition goals

A handful of new updates should help make Google's Performance Max campaigns more effective.

Google Ads

Google AdWords API sunsets April 27

You have less than 24-hours to upgrade to the Google Ads API from the Google AdWords API.

You’re interested in ABM but what will it cost?

Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything. What can you expect to spend on each? What variables come into play? What kind of return can you expect from your investment?

Google Search Console

Google Search Console’s URL parameter tool is officially not working

Google will not use any of the legacy rules in the tool, so make sure to watch your site's SEO health over the next days and weeks.

SERP feature trends every SEO must know

Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. There are more than 40 different interactive elements or SERP features that can appear. So, how can you know what SERP features should be at the forefront of your strategic planning? In this report, Similarweb analyzed the most popular SERP features across various industries. Find out the best strategies to leverage and how.

Read it now.