|
Good morning, Marketers, are you creating content that resonates?
Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications, according to Search Engine Land contributor Michael Bonfils.
In his latest article, Bonfils takes a deep dive into how you can use psychological profiling for better content creation, including:
- Classifications of personas.
- Culture/country differentiators.
- Tools to develop your own customer personality profiling.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
|
