Google has updated its Unavailable Video policy

Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.

Chat with SearchBot

Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue.

Unavailable Videos. Google has unveiled four new examples of why a video ad may be disapproved.

  • Videos whose status is changed to “deleted” after submission
  • Videos whose status is changed to “private” after submission
  •  Videos marked live premiere
  •  Videos marked sponsors or members only

Fix a disapproved ad. If you need to fix an ad that was disapproved, you can follow the steps here.

Why we care. Attempting to hide a video after submitting it as an ad is a great way to get disapproved. Be sure to follow the technical requirements and guidelines when creating your ads, and fixing them immediately if your hosting service is down, or marked private.

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

About the author

Nicole Farley
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

Get the must-read newsletter for search marketers.