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When advertising sensitive products, you must take extra measures to avoid ad disapprovals or account suspensions.
Advertising in regulated industries presents several challenges. You need to balance creativity, compliance and ethics.
In A guide to Google Ads for regulated and sensitive categories, Benjamin Wenner highlights what you need to consider to avoid disapprovals – for example, understanding ad policies, thorough research, crafting compliant ad copy and more.
Anu Adegbola
Paid Media Editor
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