Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation.
Why it matters. This expansion gives more e-commerce businesses access to free tools for creating high-quality product images, potentially leveling the playing field for smaller merchants competing in a visually-driven online marketplace.
The big picture: Product Studio, part of Google’s Merchant Center Next, now serves merchants in six countries: the US, UK, Canada, Australia, India, and Japan.
Why we care. Advertisers should care about this update as it allows for adding their own assets to the Product Studio giving a higher likelihood for creating not just high quality product images but also having a higher relevancy to their brand.
What’s new.
- File upload: Merchants can now directly upload new product images to Product Studio.
- Seasonal themes: New templates for wedding and vacation scenes have been added.
- Geographic expansion: The tool is now available in three new countries.
What’s next. Google has teased upcoming features, including:
- Conversion of static images to videos
- AI-generated visuals matching a brand’s style from a single reference image
How to access. Merchants can use Product Studio through Merchant Center Next or the Google & YouTube app on Shopify.
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In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.