Want to enhance the relevance of your ecommerce content and help make it easier for Google to recognize and rank your pages? Great. Let’s talk about cosine similarity.

Actually, I’ll let Search Engine Land contributor Chris Long do that – because he does a brilliant job of it in How to leverage cosine similarity for ecommerce SEO. Go geek out on his latest article. Now. 

BTW, Long will be joining me for one of our fun and interactive Coffee Talks (along with Dawn Anderson) next week at SMX Next on SEO challenges and opportunities. Find out more about SMX Next agenda here – or register for free here if you’re ready to learn all the latest trends and tactics in SEO and PPC.

Danny Goodwin,
Editorial Director

SEO

How to leverage cosine similarity for ecommerce SEO

Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.

PPC

TikTok ban faces uncertain future under Trump’s return

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.

SEO

Internal links and SEO: Best practices, examples and tips

Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure.

PPC

Amazon Today: A new frontier for brick-and-mortar

How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.

MarTech buyer's guides

Compare 11 top marketing automation platforms

Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

PPC

PPC keyword research: What you need to know

Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.

PPC

Meta adds ‘automatic adjustments’ to ad accounts, raising concerns

Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.

SEO

Organic traffic benchmarks report for 2024

Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results.

SEO

Google’s next algorithm update is coming soon, but don’t expect to recover lost traffic

Google held a web creator event yesterday, where engineers and executives spoke directly to creators who had ranking declines.

Free online training

[NEXT WEEK] Don't miss the final SMX event of 2024!

Keynotes on 2025 must-know SEO and PPC trends. Expert-led sessions on GEO, genAI, PMax, and more. Live Q&A. Community meetups. SMX kicks off next week… will you be there?

See the agenda

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12