Agenda

Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Dave Davies is the Principal SEO Manager at CoreWeave - the Essential Cloud for AI , where he leads SEO across the company and its acquired brands, including Weights Biases, the platform that the leading companies using AI train on. With 17 years of co-founding and running Beanstalk Internet Marketing alongside his wife, Mary, Dave brings deep technical SEO and content strategy roots to one of the most dynamic companies in AI infrastructure. Today, his work centers on generative engine optimization and agent observability: ensuring that as AI reshapes how answers are found and how systems are understood, CoreWeave is built to be visible in both.

As an author for Search Engine Land and other top industry publications, and a seasoned speaker from SMX Advanced to SMX London, Dave brings over 25 years of experience to his work. His career has been driven by a relentless curiosity about the future of search: How does AI impact search - and is it even search anymore? What are the machines really looking for? How can AI, especially agentic AI, be harnessed to boost productivity and provide deep insights into digital marketing? And perhaps most importantly, what must SEOs and marketers do to thrive in this brave new world?

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.

Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth.

She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.

Prior to Schema App, Martha spent 14 years at Cisco Systems leading global online support strategy. She holds a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a mother of two, and an avid rower.

Amy Hebdon is the founder of Paid Search Magic, a specialized Google Ads consultancy, and has over 20 years of experience helping brands build systems that drive real performance. Known for combining storytelling with technical rigor, she helps marketers move beyond surface-level optimizations to focus on what actually matters. Amy has been recognized as a Top Influential PPC expert and regularly contributes to Search Engine Journal, Search Engine Land, and SMX.

Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.

Glenn Gabe is an SEO and AI Search consultant at G-Squared Interactive (GSQi) and has over 30 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, AI Search visibility, technical SEO audits, and SEO/AI Search training. During his career, Glenn has helped companies across a wide range of industries including news and media publishing, ecommerce, health and medical, finance, startups, education, non-profits, affiliate marketing, and more.

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.

Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.

He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.

Julia Meteer is a Senior Digital Marketing Manager at Cypress North, a performance marketing agency. She has over 4 years of experience in digital marketing, including ppc for both Lead Gen Ecommerce. Her primary focus is Paid Search, specifically within Google Ads. She is also a co-host of the Digital Marketing Podcast, Marketing O'Clock where she covers trending PPC news stories each week.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine.

Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

He has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM.

Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure success for all parties involved.

Annalisa Church is the Vice President of Digital Technology, Insights Operations at Akamai Technologies, where she leads digital strategy, operations, and marketing technology initiatives.

Jessie Dawson is the Senior Director of Web Strategy and Operations at Akamai Technologies, where she leads digital teams focusing on innovative web experiences and AI-driven discovery.

Kim Salem-Jackson is Executive Vice President and Chief Marketing Officer, leading Akamai's global marketing efforts including brand, purpose, corporate communications, product marketing, field marketing, and digital marketing, as well as the company's customer enablement programs.

Salem-Jackson is a data-driven, global marketing executive whose 20-plus-year career has been focused on activating marketing as a growth engine and amplifying marketing's impact on the business. She is passionate about advanced analytics and data science, and using that data to achieve optimal marketing efficiency. Previously, she served as Akamai's Senior Vice President, Global Marketing Corporate Communications, where she led global field marketing, customer marketing, channel marketing, events, corporate communications, and the sales development organization.

She is passionate about developing and leading high-performing, purpose-driven teams. She helped lead the launch and adoption of Akamai's enriched mission and purpose, driving commitment to shared values both in market and within the company. She is a 2021 CMO Award winner.

Salem-Jackson also serves on the board of directors of the Akamai Foundation. She earned a Bachelor of Arts in Journalism and Mass Communications from the University of South Carolina.

As the Tech SEO Senior Manager at Pipedrive, Sam Torres uses her multidisciplinary background as a developer and data architect to solve complex problems at the intersection of marketing and technology.

She is known for blurring the lines between disciplines to deliver creative, high-impact technical strategies with a transparent and honest approach.

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.

Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.

He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.

Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.