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Agenda
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Wednesday — November 13th, 2024
Keynote + Live Q&A
2025 SEO trends to get ahead of now: A keynote conversation + Overtime live Q&A
2025 SEO trends to get ahead of now: A keynote conversation + Overtime live Q&A
Wednesday — November 13th, 2024
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Melissa Fach, Lead SEO Content Manager, Cox Automotive - KBB & Autotrader
Dr. Marie Haynes, CEO, Marie Haynes Consulting Inc.
Michael King, Founder, Managing Director, iPullRank
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Melissa Fach
Lead SEO Content Manager, Cox Automotive - KBB & Autotrader
Melissa Fach is the Lead SEO Content Manager for Kelley Blue Book & Autotrader. She has been in the SEO field for 19 years. While owning her own consultancy, she worked for several industry companies focusing on optimizing content and ensuring articles about SEO were factual. Melissa has worked as an SEO editor for Semrush, Moz, SEJ, and AuthorityLabs. She also worked at Pubcon for 5 years as their Community Manager.
Speaker
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Formerly a veterinarian, Marie has been obsessed with understanding the inner workings of Google Search since 2008. She is known for her teachings on Google’s search algorithms, E-E-A-T, and more recently, how Google's use of AI has changed how Google ranks results. Marie's podcast and newsletters keep the industry informed on SEO topics.
Speaker
Michael King
Founder, Managing Director, iPullRank
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.
Speaker
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
2025 SEO trends to get ahead of now: A keynote conversation + Overtime live Q&A
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
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Session overview
It's been a tough year for SEO: Many SEOs feel like we've been lied to (see: DOJ and Google leak findings), stolen from (see: AI Overviews and answer engines) and minimized (see: Google sending less organic traffic to websites).
The continued emergence of AI -- as well as massive Google algorithm updates and significant changes to Google's SERPs -- have forever changed how we do our jobs. So what does this all mean as we head toward 2025?
Jumpstart your SMX Next experience with a spirited SEO trends conversation featuring an all-star panel: Melissa Fach, Lead SEO Content Manager at Cox Automotive - KBB & Autotrader, Mike King, Founder, Managing Director at iPullRank and Dr. Marie Haynes, CEO at Marie Haynes Consulting Inc. – hosted by Danny Goodwin, Editorial Director at Search Engine Land, will explore what really matters in SEO and how to stay ahead of your competition as you plan for 2025 and beyond.
After this keynote, you'll be able to:
- Understand the most important SEO trends to watch now.
- Know where to focus your energy as you plan for 2025.
- Implement actionable tips from expert SEO practitioners.
Stick around for Overtime live Q&A immediately following this keynote!
Speakers
Melissa Fach
Lead SEO Content Manager, Cox Automotive - KBB & Autotrader
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Michael King
Founder, Managing Director, iPullRank
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Break
Concurrent sessions
Next-generation SEO keyword research: Shift from traffic to search intent + Overtime live Q&A
Next-generation SEO keyword research: Shift from traffic to search intent + Overtime live Q&A
Wednesday — November 13th, 2024
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Dale Bertrand, President, Fire&Spark
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Dale Bertrand
President, Fire&Spark
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Next-generation SEO keyword research: Shift from traffic to search intent + Overtime live Q&A
Wednesday — November 13th, 2024
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Session overview
Google is changing. Your SEO strategies must keep up. Using outdated keyword research methods for yesterday's search engines might generate organic traffic, but not sales. Now is the time to create an SEO strategy that prioritizes conversion over traffic.
Join Dale Bertrand, President of Fire&Spark, as he unveils a fresh take on keyword strategy and conversion-focused SEO content. You'll walk away with new strategies to avoid common keyword research pitfalls, target customers in the crucial transition between research and purchase and craft pinpoint-accurate CTAs based on intent signals.
After this session, you’ll be able to:
- Recognize the limitations of traditional keyword research.
- Develop an SEO strategy that prioritizes conversion over traffic.
- Exploit the difference between keyword relevance and search intent.
- Create content that attracts, engages and converts your best customers.
- Write intent-driven CTAs tailored to the customer journey.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Dale Bertrand
President, Fire&Spark
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Mastering Performance Max on Microsoft Advertising
Mastering Performance Max on Microsoft Advertising
Wednesday — November 13th, 2024
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Kevin Salat, Senior Product Marketing Manager, Microsoft
Speaker
Kevin Salat
Senior Product Marketing Manager, Microsoft
Kevin Salat is a product marketing manager at Microsoft Advertising.
Mastering Performance Max on Microsoft Advertising
Wednesday — November 13th, 2024
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Session overview
If you've always wanted to do a deep dive on Performance Max campaigns, look no further.
Join Kevin Salat, Senior Product Marketing Manager at Microsoft Advertising, to explore why Performance Max is the optimal way to drive more conversions across the Microsoft Network, including Copilot. You'll cover best practices and strategies, along with a roadmap of what’s to come.
After this session, you'll be able to:
- Understand Performance Max’s value on Microsoft Advertising.
- See how PMax can extend and augment your existing Microsoft Advertising strategies.
- Explain how Microsoft is working to continue to deliver powerful AI tools to drive your success.
Speakers
Kevin Salat
Senior Product Marketing Manager, Microsoft
Sponsored by: Microsoft
Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.
Keyword targeting makes search marketers CTV pros (even if they don't know it yet)
Keyword targeting makes search marketers CTV pros (even if they don't know it yet)
Wednesday — November 13th, 2024
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Eric Hatzenbuhler, Director of Performance Marketing, MNTN
Speaker
Eric Hatzenbuhler
Director of Performance Marketing, MNTN
Eric Hatzenbuhler manages the strategy and execution of MNTN's full funnel paid media program. Prior to joining MNTN, Eric worked for multiple advertising agencies overseeing paid media efforts for clients ranging from SMB to Fortune 500 organizations and spanning numerous industries from B2B to CPG.
Keyword targeting makes search marketers CTV pros (even if they don't know it yet)
Wednesday — November 13th, 2024
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Session overview
For years, search marketing has been the backbone of many brands’ marketing campaigns. And while Connected TV might be the new(ish) kid on the block, that doesn’t mean all those years of search marketing experiences and strategies can’t be applied to this hot ad channel. In fact, search marketers are already well-positioned to easily maximize CTV’s opportunities and improve their value for marketing teams. What’s helping to make all of this possible? The arrival of keyword targeting to CTV.
Join Eric Hatzenbuhler, Director of Performance Marketing at MNTN, to learn how a search philosophy benefits a CTV approach and how the channel effortlessly slots in next to your other digital marketing strategies.
After this session, you'll be able to:
- Understand why performance marketing is a transferable skill set
- Succeed on CTV with the keywords you already use
- Use your expertise and strategies to look like a CTV superhero
Speakers
Eric Hatzenbuhler
Director of Performance Marketing, MNTN
Sponsored by: MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
Leveraging generative AI in ad scripts for Google Ads optimization + Overtime live Q&A
Leveraging generative AI in ad scripts for Google Ads optimization + Overtime live Q&A
Wednesday — November 13th, 2024
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Frederick Vallaeys, Co-founder & CEO, Optmyzr
Moderator:
Anu Adegbola, Paid Media Editor, Search Engine Land
Speaker
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Leveraging generative AI in ad scripts for Google Ads optimization + Overtime live Q&A
Wednesday — November 13th, 2024
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Session overview
With PPC's growing complexity, how can advertisers harness the power of script automation and AI to drive better performance?
Join Fred Vallaeys, Co-Founder of Optmyzr, as he demonstrates five powerful Google Ads script-based solutions that leverage GPT to automate critical tasks. From suggesting ad text for incomplete RSAs to analyzing the relevance of search terms, you’ll discover how to unlock the potential of AI to optimize your Google Ads account. This session will arm you with practical ways to integrate AI into your PPC workflow, giving you a competitive edge going forward.
After this session, you’ll be able to:
- Automate ad copy creation for Responsive Search Ads using GPT.
- Build effective campaign structures from business URLs with AI assistance.
- Proactively manage negative keyword conflicts and avoid impression loss.
- Analyze search term relevance with AI to focus your budget on valuable traffic.
- Generate actionable insights from your ad data using GPT, streamlining decision-making.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Break
Concurrent sessions
Think spiderwebs, not funnels, for remarkable SEO results
Think spiderwebs, not funnels, for remarkable SEO results
Wednesday — November 13th, 2024
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Ryan Brock, Chief Solution Officer, DemandJump
Speaker
Ryan Brock
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.
Think spiderwebs, not funnels, for remarkable SEO results
Wednesday — November 13th, 2024
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Session overview
The concept of the funnel is so fundamental to digital marketing that it's hard to imagine a world where it doesn't serve as the go-to metaphor for lead generation and capture. There's only one problem: It doesn't fit with the way real humans engage with information on today's internet.
With access to more data than ever before -- and tech to interpret that data for marketers looking to write the right content to drive organic traffic -- we now know the better framework for marketers to embrace is the spiderweb.
Join Ryan Brock, Chief Solution Officer at DemandJump, to explore how spiderwebs - not funnels -- can deliver remarkable SEO results.
After this session, you'll be able to:
- Understand why the waste present at the top of most funnels leads to poor organic traffic outcomes.
- Apply insights about the modern buyer's journey from industry-leading marketers and researchers like Gartner.
- Shift your thinking around your organic content strategy to create the kind of networked Pillar content that drives positive user experience and fast page one rankings.
Speakers
Ryan Brock
Chief Solution Officer, DemandJump
Sponsored by: DemandJump
DemandJump is a pillar-based marketing strategy platform showing you the exact content to create to increase first page rankings and drive outcomes.
A new N-E-E-A-T-T approach to SEO in 2025 + Overtime live Q&A
A new N-E-E-A-T-T approach to SEO in 2025 + Overtime live Q&A
Wednesday — November 13th, 2024
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Jason Barnard, CEO, Kalicube SAS
Moderator:
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Jason Barnard
CEO, Kalicube SAS
Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Google has said that they "... don't know anyone externally who has as much insight into how [Knowledge Panels] work."
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
A new N-E-E-A-T-T approach to SEO in 2025 + Overtime live Q&A
Wednesday — November 13th, 2024
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Session overview
For over 30 years, SEO has focused on website and content-level optimization. And throughout that time, that's been enough.
But the times, as they say, are a-changin'. Modern SEO needs to add two additional layers of optimization: the website owner (publisher) and the content creator (author). The Google leak confirmed that the search engine can identify content creators and website owners and it can apply E-E-A-T (N-E-E-A-T-T) signals to them. This is a huge opportunity for SEOs to get ahead of the competition and optimize author and publisher entities in their strategies.
Join Jason Barnard, CEO at Kalicube SAS, as he reveals how you can easily add these two new critical tiers to your SEO strategy. The good news is that you don't need to learn anything new. This approach to content creator and website owner entity optimization uses SEO techniques and strategies you already know.
After this session, you'll be able to:
- Add two new incredibly powerful layers to your SEO toolkit that will give you a huge competitive advantage.
- Optimize entities so that you can dominate AI search and assistive engines (Google Gemini, ChatGPT, Bing CoPilot, and so on).
- Deliver demonstrable progress in building E-E-A-T credibility (with KPIs that make sense to the people you report to).
Stick around for Overtime live Q&A immediately following this session!
Speakers
Jason Barnard
CEO, Kalicube SAS
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Local SEO: Sliding into 2025 with confidence
Local SEO: Sliding into 2025 with confidence
Wednesday — November 13th, 2024
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Claire Carlile, Local Search Expert, BrightLocal
Speaker
Claire Carlile
Local Search Expert, BrightLocal
Claire Carlile is a 'Local Search Expert' for BrightLocal, and an independent digital marketing consultant based in Wales in the UK.
Claire has been working in digital marketing for over 20 years, primarily in the SEO and local SEO space. She is a fellow of the Chartered Institute of Marketing, a Chartered Marketer, has an MSC in marketing, and brings both academic and practitioner level marketing know-how to digital projects.
Local SEO: Sliding into 2025 with confidence
Wednesday — November 13th, 2024
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Session overview
AI overviews, the Google "leak," UA to GA4, DMA Compliance, the rise of Reddit and the continuing growth of social channels for product and service discovery: 2024 has been quite a year for local search marketers as we’ve struggled to stay on top of a quickly shifting search landscape and changing user behavior.
Join Claire Carlile, Local Search Expert at BrightLocal, as she guides you through the implications of some of the earthquakes of 2024 -- and shares her top recommendations for ensuring that your organization doesn’t get lost in 2025.
After this session, you'll be able to:
- Identify the metrics that matter for local businesses.
- Understand the renewed importance of brand building in local.
- Know why zero click isn’t new for local marketers.
- Reexamine oft overlooked GBP opportunities.
- Get a sense of what's next in local search.
Speakers
Claire Carlile
Local Search Expert, BrightLocal
Sponsored by: BrightLocal
The only platform you need to improve local SEO. Get better local search visibility and more customers with BrightLocal.
With our robust set of local search engine optimization tools, BrightLocal helps agencies scale and multi-location brands grow.
Track local search rankings, audit your local presence, manage your reputation, and take full control of your business listings.
Some marketers are happy guessing how to improve local search rankings. For everyone else, there’s BrightLocal.
Outsmarting Google Ads: Insider strategies to navigate changes like a pro + Overtime live Q&A
Outsmarting Google Ads: Insider strategies to navigate changes like a pro + Overtime live Q&A
Wednesday — November 13th, 2024
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Amy Hebdon, Founder & Managing Director, Paid Search Magic
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with over 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Outsmarting Google Ads: Insider strategies to navigate changes like a pro + Overtime live Q&A
Wednesday — November 13th, 2024
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Session overview
Are you struggling to keep up with new Google Ads updates, feature releases, and platform changes?
Join Amy Hebdon, Founder and Managing Director at Paid Search Magic, to learn how to cut through the noise, gain clarity, and discover the tools you need to know to stay ahead -- without burning out. You’ll learn what’s driving Google’s changes, when to take action, and when to ignore the hype.
After this session, you’ll be able to:
- Easily spot the tactics Google Ads uses to shape your marketing decisions.
- Confidently decode complex updates and announcements using a custom GPT and expert strategies.
- Craft a personalized decision tree to prioritize your efforts and drive the most impact.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Moderator
Greg Finn
CMO, Cypress North
Break
Lunch and Learn
Live demo - Get a first-hand look at the power of MNTN Performance TV
Live demo - Get a first-hand look at the power of MNTN Performance TV
Wednesday — November 13th, 2024
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Amber Teegardin, Sr. Account Executive, MNTN
Speaker
Amber Teegardin
Sr. Account Executive, MNTN
Amber is a Senior Account Executive at MNTN, where she works directly with brands and agencies to successfully launch their Connected TV campaigns using MNTN’s performance TV platform. Over the past 6+ years, Amber has worked with hundreds of brands across diverse verticals and sizes— helping them drive new customer acquisition and overall digital growth.
Live demo - Get a first-hand look at the power of MNTN Performance TV
Wednesday — November 13th, 2024
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Session overview
Don't miss this exclusive live demo!
See Performance TV in action with MNTN’s Senior Account Executive Amber Teegardin. In this exclusive demo, you’ll learn how CTV continues to disrupt the ad landscape by delivering receptive and engaged audiences that are completely measurable and fully targetable. Join Teegardin to learn about the latest innovations cementing CTV as the third pillar of performance marketing strategies, as well as the features savvy search marketers use on this measurable demand-gen channel to stand out from the crowd.
In this demo, you’ll learn how you can:
- Target and reach thousands of audience segments whenever and wherever they watch their favorite shows.
- Reach audiences throughout the sales funnel, thanks to CRM data uploading and targeting, as well as retargeting campaigns.
- Test creative and have your ads automatically optimized hundreds of thousands of times a day for peak performance.
- Get transparent, customizable insights into your campaigns’ performance in real time.
- Monitor your campaign performance alongside other channels in your preferred measurement platform.
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Amber Teegardin
Sr. Account Executive, MNTN
Sponsored by: MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
Live demo - Conquer large-scale SEO pitfalls with STAT’s big data solution
Live demo - Conquer large-scale SEO pitfalls with STAT’s big data solution
Wednesday — November 13th, 2024
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Stephanie Cheung, Executive Account Manager, STAT, powered by Moz
Speaker
Stephanie Cheung
Executive Account Manager, STAT, powered by Moz
Stephanie Cheung is an Executive Account Manager at STAT, powered by Moz.
Live demo - Conquer large-scale SEO pitfalls with STAT’s big data solution
Wednesday — November 13th, 2024
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Session overview
Don't miss this exclusive live demo!
Feeling overwhelmed by managing SEO for multiple sites, regions, or sub-brands? Struggling to track performance across thousands of SERPs or justify your optimization efforts to execs? Enterprise SEO can be complex—but the solution lies in scalable, customizable SERP data.
Join Account Executive Stephanie Cheung for an exclusive live demo of our revamped UI and see how STAT alleviates the headaches of large-scale SEO. From hyper-local tracking to data-packed reports, STAT equips you with the insights you need to stay on top of algorithm changes, outperform competitors, and prove the impact of your SEO strategy.
During this demo, you’ll discover how STAT helps you:
- Stop missing critical insights: Get daily, granular SERP data across thousands of locations to drive targeted optimizations.
- Cut through content guesswork: Tailor your content to satisfy both Google’s algorithms and your searchers’ intent.
- Outmaneuver your competition: Identify your true search rivals and their exact share of the market.
- Simplify reporting: Produce actionable insights for execs, clients, and teams in just a few clicks.
Don’t let the complexity of large-scale SEO hold you back. Register now to see how you can leverage STAT to wrangle boatloads of SERP data like a pro and prove the value of your optimizations.
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Stephanie Cheung
Executive Account Manager, STAT, powered by Moz
Sponsored by: STAT Search Analytics
STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.
Live demo - Vibe shift: Elevating shopping ads with AI-powered natural language search
Live demo - Vibe shift: Elevating shopping ads with AI-powered natural language search
Wednesday — November 13th, 2024
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please add the session details manually.
Ahmed Naiem, President, Lily AI
Waqas Saeed, Senior Sales Engineer, Lily AI
Speaker
Ahmed Naiem
President, Lily AI
As a C-level executive and transformational business leader, Ahmed Naiem brings a record of success and expertise in building world-class capabilities and driving rapid revenue growth at the highest levels of global business. He excels at developing innovative products and services, establishing and scaling large international business teams, and serving as a trusted advisor to the world’s largest organizations on AI applications, global trade, ecommerce technology, payments, logistics, and marketing. Combining diverse cross-functional expertise with standout communication skills – He energizes stakeholders around a shared vision for change to consistently redefine what is possible at every stage of growth, from startups who have scaled to over $1B to the Fortune 100.
Speaker
Waqas Saeed
Senior Sales Engineer, Lily AI
As a Senior Sales Engineer at Lily AI, Waqas leads technical discussions with enterprise and mid-market clients, ensuring solutions meet client needs. Waqas develops integration strategies with Ecommerce platforms and tools like Shopify, Algolia, Google Merchant Center, and Salesforce Commerce Cloud. He has built internal web-based tools to support Sales, Customer Success, and Data Analytics teams, improving efficiency across the board. He often creates custom Python scripts to handle and manipulate data from clients various sources such as CSV, JSON, XML, REST APIs, and SQL databases. Through these efforts, he ensures that Lily AI's technical solutions not only meet but exceed client expectations, driving successful outcomes and long-term partnerships.
Live demo - Vibe shift: Elevating shopping ads with AI-powered natural language search
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Don't miss this exclusive live demo!
Automatically optimizing search campaigns with natural consumer language -- how consumers actually search, speak, and shop -- remains the elusive holy grail for search marketers. Get ready for the AI vibe shift!
In today’s AI-first digital retail world, harnessing AI to enrich product data is a no-brainer. Yet, ensuring that product details reflect today’s "consumer speak," and customer-oriented language at scale continues to be challenging for fashion, home, and beauty retailers in particular.
Join Ahmed Naiem, President of Lily AI, as he demos how Lily AI's product attributes platform and no-code GMC integration seamlessly enrich product catalogs to boost shopping ad and organic product listing performance, driving 5-20% incremental lifts in clicks and sales.
Speakers
Ahmed Naiem
President, Lily AI
Waqas Saeed
Senior Sales Engineer, Lily AI
Sponsored by: Lily.ai
Lily AI is a female-founded retail AI company empowering retailers and brands by bridging the gap between merchant-speak and customer-speak. Leveraging generative AI, computer vision, natural language processing, machine and deep learning, Lily AI enhances shopping experiences by injecting human-centered language throughout the retail ecosystem. Interoperable with eCommerce, marketplace, and product management platforms, Lily AI maximizes existing technology investments to deliver upwards of 9-figure revenue lift through improved product attribution and descriptions, enhanced discovery, and higher conversion.
Break
Concurrent sessions
Elevating SEO: How to win executive buy-in and support
Elevating SEO: How to win executive buy-in and support
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
Ryan Maloney, Customer Success Team Lead, Conductor
Speaker
Ryan Maloney
Customer Success Team Lead, Conductor
Ryan Maloney is the Customer Success Team Lead for Conductor.
Elevating SEO: How to win executive buy-in and support
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Conveying SEO's strategic value to C-suite executives is a critical challenge many marketers struggle to overcome. But it is possible.
Join Ryan Maloney, Customer Success Team Lead at Conductor, as he equips you with proven tactics to transform complex SEO data into compelling narratives that resonate with leadership, helping you secure greater support and resources for your initiatives.
After this session, you'll be able to:
- Translate SEO metrics into easy-to-understand, business-centric presentations.
- Demonstrate SEO's direct impact on revenue and core objectives.
- Align your SEO strategy with C-suite priorities to gain executive buy-in.
Speakers
Ryan Maloney
Customer Success Team Lead, Conductor
Sponsored by: Conductor
Conductor is an organic search & content marketing platform that helps marketers create and optimize content to improve visibility online. Our platform empowers enterprise brands to create compelling content, which leads to increased traffic and higher marketing ROI. In addition to its SaaS platform, Conductor offers a suite of services and support.
Build a better, smarter, and more discoverable site architecture + Overtime live Q&A
Build a better, smarter, and more discoverable site architecture + Overtime live Q&A
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
Anna Crowe, Director of SEO & Content Marketing, Alludo
Moderator:
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Anna Crowe
Director of SEO & Content Marketing, Alludo
Anna Crowe is the Director of SEO & Performance Marketing at Alludo, where she runs a portfolio of 50+ websites worldwide, generating over +$500 million in revenue. Anna also moonlights as an SEO Consultant for global brands like Marriott, Hilton, Brother, Bloomin Brands, and many more. Anna has built brands from scratch to sell for over $1 billion, rebounded from manual actions, and scaled websites from 100,000 monthly visitors to over a million. With over 15 years of experience in SaaS and e-commerce, Anna has been named one of the top 20 SEO professionals to follow and earned a nomination for Conductor's Women in Search award. She can be found mic-dropping at SMX Next conferences.
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Build a better, smarter, and more discoverable site architecture + Overtime live Q&A
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Why am I not getting site links? Should I create a flat or pyramid navigation? Does having too many subfolders hurt my search rankings?
The key to smart site architecture is better categorization. Your website depends on how well its information architecture is mapped to its structure. Search engines rely on signals your site architecture sends to categorize information.
Join Anna Crowe, Director of SEO and Content Marketing at Alludo, as she explains how eliminating waste and creating a consistent site structure can streamline Google’s crawl budget. Part presentation, part demonstration -- this session will show you how to create a smart site architecture, no matter the size.
After this session, you’ll be able to:
- Use AI to create URL structure optimization with URL mapping.
- Understand the critical role of internal link structures.
- Organize navigational elements for a more seamless user experience.
- Find and fix orphaned pages across your website.
- Analyze the impact of these changes on organic traffic.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Anna Crowe
Director of SEO & Content Marketing, Alludo
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Challenging PPC biases: What the data says might surprise you
Challenging PPC biases: What the data says might surprise you
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
Navah Hopkins, Brand Evangelist, Optmyzr
Speaker
Navah Hopkins
Brand Evangelist, Optmyzr
A veteran of the digital marketing industry and "Top 25 PPC Expert", Navah Hopkins began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.
Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Challenging PPC biases: What the data says might surprise you
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
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Session overview
In the fast-paced world of PPC, it’s easy to rely on long-held strategies and assumptions to guide your campaigns. But are those approaches still effective today? With constant changes from Google and evolving trends in the industry, it’s time to revisit some of these ingrained beliefs.
Join Navah Hopkins, Brand Evangelist at Optmyzr, as she shares fresh data to challenge the assumptions, misconceptions, and beliefs that might be holding your campaigns back. This isn’t about forcing change -- it’s about opening the door to new ideas and seeing where data can take you.
Come with an open mindset, ready to challenge the status quo. Whether you're an in-house marketer or part of an agency, this session will equip you with the tools and insights to break free from outdated assumptions and drive real results in your PPC campaigns.
After this session, you'll be able to:
- Understand OptiScore, Ad Strength, and Bidding strategies.
- Approach Performance Max campaigns in a new way based on recent data.
- Avoid common misconceptions and rethink your strategy.
- Apply actionable steps to overcome plateaus and unlock new growth opportunities.
Speakers
Navah Hopkins
Brand Evangelist, Optmyzr
Sponsored by: Optmyzr
Optmyzr is an award-winning PPC management software suite that helps advertisers worldwide reclaim control of their PPC campaigns. When ad engines apply the same automation and make similar decisions for every account, it can feel like advertisers are no longer in charge. From juniors to PPC pros, Optmyzr gives advertisers the final say over what their campaigns do.
Have you switched to the new PPC mindset? + Overtime live Q&A
Have you switched to the new PPC mindset? + Overtime live Q&A
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
Kerri Amodio, Director, Demand Generation, Refine Labs
Menachem Ani, Founder, JXT Group
Greg Finn, CMO, Cypress North
Brad Geddes, Co-Founder, Adalysis
Speaker
Kerri Amodio
Director, Demand Generation, Refine Labs
Kerri Amodio is a Director of Demand Generation at Refine Labs, managing a team of talented digital marketers. She became well-versed in executing advanced digital advertising strategies across search, social and display while working in-house for several B2B tech companies. Kerri has been on the agency side for six years, aligning marketing strategy to the modern buyer's media habits. She has a keen eye for landing page optimization, a passion for data visualization and analytics, and a knack for uncovering new avenues of growth for clients.
Speaker
Menachem Ani
Founder, JXT Group
Menachem Ani is the founder of JXT Group, a US-based agency specializing in multi-channel online advertising. A digital and search marketing veteran, he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based businesses.
His track record of delivering consistently above-average results stems from his forward-thinking mentality. A pro-automation paid media specialist, Menachem adapts the fundamentals of marketing to ever-evolving ad platforms. Today, he is one of the leading authorities on modern Google Ads tactics and campaigns, including Performance Max, Demand Gen and offline conversion tracking.
Outside of running his agency, Menachem is also a highly regarded author and speaker. He has shared insights on paid media and growing a digital agency at SMX, BrightonSEO, Search Engine Land, Search Engine Journal, Foxwell Founders, and several other publications.
Speaker
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Speaker
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Have you switched to the new PPC mindset? + Overtime live Q&A
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Once upon a time, in a PPC land not so far away, marketers' focus was on micromanaging every aspect of ad campaigns, from match types to bidding strategies. However, the rise of AI has shifted the paradigm towards a more adaptive approach.
The new mindset emphasizes feeding the machine with relevant data, trusting the technology's ability to learn and optimize, and embracing the potential of AI to drive better results. But not everyone has fully embraced this shift in thinking. Some argue that the human touch is still essential for effective PPC management.
Join Brad Geddes, Co-Founder of Adalysis, Greg Finn, CMO of Cypress North, Kerri Amodio, Director of Demand Generation at Refine Labs, and Menachem Ani, Founder of JXT Group, as they engage in a spirited discussion about this new mindset, including the benefits of AI-driven automation as well as the potential pitfalls to consider.
After this session, you'll be able to:
- Understand the essential mindset shifts required to effectively leverage AI in PPC.
- Know when it's appropriate to maintain traditional, human-centric strategies.
- Find a balance between AI-driven automation and human oversight.
- Implement strategies for overcoming resistance to change and embracing the new PPC landscape.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Kerri Amodio
Director, Demand Generation, Refine Labs
Menachem Ani
Founder, JXT Group
Greg Finn
CMO, Cypress North
Brad Geddes
Co-Founder, Adalysis
Break
Concurrent sessions
How to withstand Google algorithm updates in 2025 + Overtime live Q&A
How to withstand Google algorithm updates in 2025 + Overtime live Q&A
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
Dan Petrovic, Director, Algoroo
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Dan Petrovic
Director, Algoroo
Dan Petrovic is a well-known Australian SEO with over 20 years of experience in the industry. He specialises in algorithms, machine learning and natural language processing techniques.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
How to withstand Google algorithm updates in 2025 + Overtime live Q&A
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
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please add the session details manually.
Session overview
Algorithm trackers can reveal when Google's up to something. That's nice, but what do you do with that information once you have it?
Join Dan Petrovic, Director at DEJAN, as he explains when and how to take action (or not!) based on algorithmic events at Google in the context of your own site. He’ll dive into a number of methods including correlation studies, time series forecasting, query intent mapping, and NLP techniques that you can use to analyze what is working and what isn’t. Armed with that information, you'll be able to improve your site and (hopefully) withstand future updates.
After this session, you'll be able to:
- Correlate algorithmic events to traffic ups and downs.
- Use different methods to identify possible causes and the nature of the impact.
- Determine whether you need to make actionable improvements.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Dan Petrovic
Director, Algoroo
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Unwrap search marketing growth this holiday season (and beyond) + Overtime live Q&A
Unwrap search marketing growth this holiday season (and beyond) + Overtime live Q&A
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
James Murray, Senior Product Marketing Manager, Microsoft
Garrick Robinson, Analytical Lead, Microsoft
Moderator:
Melissa Mackey, Director of Paid Search, Compound Growth Marketing
Speaker
James Murray
Senior Product Marketing Manager, Microsoft
James Murray is a passionate product marketer and evangelist with ten years of experience working with disruptive technology, search, big data and online analytics. He is an exceptional communicator with a strong storytelling focus and the ability to simplify complex concepts. James is a marketer, strategist, analyst and public speaker with proven ability in both creative and technical markets.
Speaker
Garrick Robinson
Analytical Lead, Microsoft
Garrick Robinson is a marketing professional with deep experience in digital analytics and advertising sales. In his role at Microsoft, Garrick has been instrumental in driving revenue for renowned brands such as L'Oreal, Etsy, Saks, and Adidas. He has demonstrated his analytical expertise by developing strategies and leveraging data to deliver successful outcomes in the consumer-packaged goods (CPG) and apparel verticals. Before joining Microsoft, Garrick spent six years in the advertising industry, where he gained valuable experience and knowledge. He started his career as a Digital Ad Sales representative for NBC, where he developed skills in sales and client management. He then transitioned to a Client Lead role at IRI, a company specializing in market research and analytics. Finally, he worked as a Senior Analyst for Retail Media at Home Depot, where he honed his analytical skills in the retail industry.
Moderator
Melissa Mackey
Director of Paid Search, Compound Growth Marketing
Melissa Mackey is Director of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Unwrap search marketing growth this holiday season (and beyond) + Overtime live Q&A
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
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Session overview
The holiday season offers search marketers a chance to unwrap growth and reach customers wherever they are -- across devices, platforms, and countries.
Join Garrick Robinson and James Murray from Microsoft Advertising to learn how to unwrap search marketing growth this holiday season and beyond, with the help of AI and through a more omnichannel approach to marketing. They will share unique insights along with a holiday checklist to maximize conversions and help you increase visibility and capture attention for your brand and advertising.
After this session, you'll be able to:
- Use ad formats and campaign types that will generate more ad exposure.
- Maximize shopping campaigns with high-quality images, best practices and other tactics.
- Optimize keywords, ads and bids to increase search term coverage, efficiently spend budget, and automate tasks.
- Find opportunities within and outside of Cyber Week, such as cost per click and cost per conversion insights.
Stick around for Overtime live Q&A immediately following this session!
Speakers
James Murray
Senior Product Marketing Manager, Microsoft
Garrick Robinson
Analytical Lead, Microsoft
Moderator
Melissa Mackey
Director of Paid Search, Compound Growth Marketing
How to improve PPC lead quality for B2B campaigns + Overtime live Q&A
How to improve PPC lead quality for B2B campaigns + Overtime live Q&A
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
Jay Stampfl, CEO, Blackbird PPC
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Jay Stampfl
CEO, Blackbird PPC
A 17-year digital marketing veteran and founder of Blackbird, Jay Stampfl originally started working in digital advertising in 2007. Jay has managed media across multiple disciplines including paid search, paid social, and programmatic display. He has spoken at SMX search conferences on the topics of bidding methodology, advanced remarketing strategies, and comparative shopping. Additionally, Jay has been a guest lecturer at Wharton’s Venture Initiation MBA program on digital marketing best practices for early-stage startups. He was one of three national winners of iMedia’s Rising Star Award, nominated for his “demonstrated track record of defining, recommending, selling through, and delivering transformative marketing programs that drive extraordinary results.”
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
How to improve PPC lead quality for B2B campaigns + Overtime live Q&A
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
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please add the session details manually.
Session overview
Poor lead quality continues to plague the majority of B2B ad campaigns, from start-ups to enterprise brands.
Join Jay Stampfl, CEO of Blackbird PPC, as he helps you identify and correct some of the most persistent strategic mistakes in B2B marketing. Focusing on Google and LinkedIn, the two primary sources of B2B leads, Jay will help you efficiently find your most valuable audiences on these platforms.
After this session, you’ll be able to:
- Integrate offline conversion tracking and clean CRM data to train platforms to find the right users.
- Apply full funnel weights to optimize your budget for pipeline growth.
- Identify and incorporate proxy metrics to overcome data density issues.
- Craft content and messaging that serves to filter out the wrong users.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Jay Stampfl
CEO, Blackbird PPC
Moderator
Greg Finn
CMO, Cypress North
The A/B testing advantage: Why the benefits outweigh the barriers
The A/B testing advantage: Why the benefits outweigh the barriers
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
Phil Di Lello, Conversion Expert, Unbounce
Speaker
Phil Di Lello
Conversion Expert, Unbounce
Phil Di Lello, an Unbounce conversion expert, has set up thousands of A/B testing experiments, and is the go-to architect for implementing Unbounce's AI-backed digital marketing products. His recommendations for landing page improvements and CRO strategies have helped boost conversion rates for 15,000+ marketers and agencies around the world.
The A/B testing advantage: Why the benefits outweigh the barriers
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
A/B testing is the most data-driven way to find out what boosts conversions, yet many marketers think there are more barriers than benefits.
Join Phil Di Lello, an Unbounce conversion expert, as he shows you how -- with the right mindset, the right tool, and a few best practices -- A/B testing can be an easy, powerful way to improve paid media performance. Don't miss this demo of Unbounce’s landing page platform, trusted by 15,000+ marketers and agencies.
After this session, you'll be able to:
- Communicate ROI effectively, even without traditional A/B testing results.
- Identify and address cultural barriers within your company that may prevent effective A/B testing.
- Implement effective A/B testing strategies, even for brands with lower traffic or fewer conversions
- Accelerate your testing process with Unbounce’s no-code, built-in A/B testing platform.
Speakers
Phil Di Lello
Conversion Expert, Unbounce
Sponsored by: Unbounce
Unbounce is the leading landing page platform for building, testing, and optimizing high-converting pages. Trusted by over 15,000 customers, Unbounce empowers marketers and digital marketing agencies to quickly create and optimize tailored pages—without the need for developers, designers, or CRO specialists. With a flexible drag-and-drop editor, built-in A/B testing, and AI-powered traffic optimization powered by data from over 2 billion conversions, Unbounce helps businesses go to market faster, maximize ROI, and outperform competitors. Unbounce recently acquired Insightly (the modern CRM teams love) and is now poised to provide even greater value to their customers.
Break
Concurrent sessions
Ask the SEO Search Engine Land Award winners
Ask the SEO Search Engine Land Award winners
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Will Guevara, SEO Strategist, Amsive
Adam Heitzman, Co-Founder/Managing Partner, HigherVisibility
Jo Juliana Turnbull, Founder and Digital Marketing Consultant, Turn Global
Speaker
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Will Guevara
SEO Strategist, Amsive
Will brings a decade of marketing expertise, specializing in a holistic approach to SEO that integrates the entire customer journey. His data-driven strategies ensure that every aspect of the marketing plan not only meets but also exceeds quality standards and aligns with client objectives. With a focus on continuous improvement and client satisfaction, Will has delivered exceptional results across various industries, including B2B SaaS, Healthcare, FinTech, and Education.
Speaker
Adam Heitzman
Co-Founder/Managing Partner, HigherVisibility
Co-founder and Managing Partner at HigherVisibility. SEO professional with over 19 years of experience growing revenue for Fortune 500s, SMBs, Ecommerce, and Franchise businesses.
Speaker
Jo Juliana Turnbull
Founder and Digital Marketing Consultant, Turn Global
Jo Juliana Turnbull is a Growth Marketer and SEO consultant with over 21 years’ experience in sales and marketing with over 5 working in-house at SaaS brands and over 6 working in finance and fintech. She runs a remote, digital marketing agency called Turn Global where she helps clients with their SEO and international marketing. Her company specialises in working with finance, fintech and SaaS brands.
Outside of work she organizes a networking group called Search London which runs in-person events in Barcelona and London as well as online events. Search London is for those working in SEO, PPC and social media and is a safe and judgment free space, allowing members to keep up to date with news in the search industry. The events promote first time speakers and from diverse backgrounds. Jo has been running Search London since January 2011 and Search Barcelona since June 2023. In November 2023, she started co-hosting SEO Office Hours with Mike Chidzey from Good Signals.
Jo is a Chartered Marketer and also has a BA(Hons) in International Management of Business Administration (IMBA) with French from the University of Reading. The degree course included one year at the Paris Dauphine business school. She speaks fluent French and Spanish.
In 2024, Jo won Search Marketer of the Year on Search Engine Land after being nominated by Mike Chidzey.
Ask the SEO Search Engine Land Award winners
Wednesday — November 13th, 2024
Still need to register? Grab your free pass here.
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Session overview
Wrap up day one at SMX Next with a live Q&A with select winners of the 2024 Search Engine Land Awards! No SEO question is off the table... who better to give perspective and advice on your search marketing queries than award-winning, in-the-trenches experts?
This exclusive session is 100% Q&A-powered... don’t be shy, ask away!
Speakers
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Will Guevara
SEO Strategist, Amsive
Adam Heitzman
Co-Founder/Managing Partner, HigherVisibility
Jo Juliana Turnbull
Founder and Digital Marketing Consultant, Turn Global
Ask the PPC Search Engine Land Award winners
Ask the PPC Search Engine Land Award winners
Wednesday — November 13th, 2024
If your calendar provider is not listed,
please add the session details manually.
Anu Adegbola, Paid Media Editor, Search Engine Land
Jessica Ortiz, VP, SEM, Stella Rising
Jack Stampfl, Chief Client Officer, Blackbird PPC
Nicolas Villeneuve, Media Director, Adviso
Speaker
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Speaker
Jessica Ortiz
VP, SEM, Stella Rising
Results driven digital marketing strategist and campaign manager with 7+ years of experience working with retail, B2B, real estate, and travel clients. Experienced in end to end management of Search, Display, Shopping, YouTube, and Marketplace (Amazon, Walmart, Instacart, and Criteo) advertising campaigns.
Speaker
Jack Stampfl
Chief Client Officer, Blackbird PPC
Jack Stampfl is the Chief Client Officer at Blackbird PPC, a digital marketing agency known for its focus on driving results for B2B companies.
With over 10 years of experience managing enterprise-scale accounts, Jack has a proven track record in developing and executing successful PPC strategies. Since joining Blackbird in 2017, he has been instrumental in delivering exceptional client service and driving measurable outcomes for businesses of all sizes.
Jack’s passion lies in the intersection of data-driven marketing and creative problem-solving, making him a sought-after expert in the B2B digital marketing space. Outside of work, he enjoys swimming, reading, and experimenting in the kitchen.
Speaker
Nicolas Villeneuve
Media Director, Adviso
I am a Media Director with over a decade of experience driving measurable results in the digital marketing industry. Throughout my career, I’ve specialized in performance marketing, search marketing, and leveraging advanced technologies to transform how businesses grow in today’s digital age. Leading high-profile accounts such as National Bank of Canada, Reitmans, Cirque du Soleil, Air Canada, CAA-Québec, Sail Outdoor, and many more, I have consistently brought innovation and strategic thinking to solve complex digital challenges, resulting in sustained growth and optimized performance for my clients.
I am honored to have been recognized as a Finalist for the Search Engine Land Awards in the 'Search Marketer of the Year' category for the past three years, a testament to my commitment to pushing the boundaries of what’s possible in search marketing. My expertise in AI technologies, machine learning, and advanced value-based bidding strategies has allowed me to lead award-winning campaigns, including the campaign for Sail Plein Air, which was also shortlisted for the Google Agency Excellence Awards in Search Transformation and Media Unification and won in two categories at this year's Search Engine Land Awards.
In my current role at Adviso, I’ve been instrumental in scaling the agency’s growth and securing our position as a Google Marketing Platform Sales Partner, consistently driving higher ROI for our clients.
Beyond campaign execution, my contributions to the industry extend to thought leadership. I am an active voice in the discussions around AI, privacy laws, and the deprecation of third-party cookies, contributing insights through webinars, industry conferences, and published articles. I am also dedicated to nurturing talent, having coached and mentored rising digital marketers, and led initiatives such as the Google Online Marketing Academic Challenge, helping to equip the next generation of leaders.
As a forward-thinking digital marketing leader, my goal is to drive innovation, optimize performance, and create data-driven strategies that deliver measurable business impact. Whether it’s through value-based bidding, automation, or pioneering AI-driven solutions, I remain committed to shaping the future of digital marketing and delivering exceptional results for the brands I work with.
Ask the PPC Search Engine Land Award winners
Wednesday — November 13th, 2024
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Session overview
Wrap up day one at SMX Next with a live Q&A with select winners of the 2024 Search Engine Land Awards! No PPC question is off the table... who better to give perspective and advice on your search marketing queries than award-winning, in-the-trenches experts?
This exclusive session is 100% Q&A-powered... don’t be shy, ask away!
Speakers
Anu Adegbola
Paid Media Editor, Search Engine Land
Jessica Ortiz
VP, SEM, Stella Rising
Jack Stampfl
Chief Client Officer, Blackbird PPC
Nicolas Villeneuve
Media Director, Adviso
Thursday — November 14th, 2024
Coffee Talks
Coffee Talk: How the Google leak will shape SEO strategies for 2025
Coffee Talk: How the Google leak will shape SEO strategies for 2025
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Eric Enge, President, Pilot Holding
Emina Demiri-Watson, Head of Digital Marketing, Vixen Digital Ltd
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Eric Enge
President, Pilot Holding
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Speaker
Emina Demiri-Watson
Head of Digital Marketing, Vixen Digital Ltd
Emina is the Head of Digital Marketing at Vixen Digital, a Brighton UK-based digital marketing agency. She has over 10 years of experience in SEO and digital marketing. In her career, Emina has led in-house and agency teams, leveraging her full-stack skillset to develop sustainable marketing strategies. She is innately too curious to specialise and is a firm believer in the value of this approach. She's dug into everything from technical to creative and has always been data-realistic as well as driven. Her new area of focus has been the ethical use of AI in marketing and understanding the LLM space.
Emina shares what she learns as a speaker and a regular contributor to industry publications. She co-host the SEOs Getting Coffee podcast and is an avid guest of other industry shows such as Search with Candour and SEO Office Hours. As a passionate and active member of several digital marketing communities such as Women in Technical SEO, Traffic Think Tank and SEO for Journalism
Emina is an advocate for wider and kinder industry collaboration.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Coffee Talk: How the Google leak will shape SEO strategies for 2025
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
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Session overview
Before we kick off day two of SMX Next, join us for an engaging conversation with like-minded search marketers about the information we’ve gained from the Google leak and how it will affect your strategies in 2025.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Eric Enge
President, Pilot Holding
Emina Demiri-Watson
Head of Digital Marketing, Vixen Digital Ltd
Barry Schwartz
SEO Editor, Search Engine Land
Coffee Talk: PPC challenges and opportunities - what's working for you?
Coffee Talk: PPC challenges and opportunities - what's working for you?
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Anu Adegbola, Paid Media Editor, Search Engine Land
Amy Hebdon, Founder & Managing Director, Paid Search Magic
Melissa Mackey, Director of Paid Search, Compound Growth Marketing
Speaker
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with over 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Speaker
Melissa Mackey
Director of Paid Search, Compound Growth Marketing
Melissa Mackey is Director of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Coffee Talk: PPC challenges and opportunities - what's working for you?
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
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Session overview
Before we kick off day two of SMX Next, join us for an engaging conversation with like-minded search marketers about the current challenges in paid media and the opportunities you should consider taking advantage of in 2025.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Anu Adegbola
Paid Media Editor, Search Engine Land
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Melissa Mackey
Director of Paid Search, Compound Growth Marketing
Coffee Talk: SEO challenges and opportunities - what's working for you?
Coffee Talk: SEO challenges and opportunities - what's working for you?
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Dawn Anderson, Managing Director, Bertey
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Chris Long, VP of Marketing, Go Fish Digital
Speaker
Dawn Anderson
Managing Director, Bertey
Dawn Anderson is the founder of international SEO consultancy and digital marketing agency, Bertey Ltd. Dawn is also a lecturer on digital marketing strategy, Search Engine Marketing (SEM) and marketing analytics at Manchester Metropolitan University. Dawn lectures digital marketing strategy students and International Fashion Promotion students at the undergraduate level. She also supervises postgraduate students undertaking dissertations for their Master of Science (MSc) in Digital Marketing Strategy at Manchester Metropolitan University.
Dawn is also an international conference speaker (UK, US, AUS, IT, FR, ES), covering advanced technical SEO and digital marketing topics. Dawn speaks at some of the leading global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON, Brighton SEO, SMX (London (UK) and San Jose (US), MozCon (US) and State of Search (US). She has been in SEO for 13+ years and works with leading brands providing digital marketing and SEO strategy across many sectors.
Dawn has worked with brands from niches which include FMCG, financial services, sports betting, e-commerce, lead generation, travel, lead generation and membership subscription websites, home insurance, fashion, home and garden retailers, furniture retailers, luxury drinks, hotels, automotive, consumer insights, and more. She is also a Northern Digital, UK, EU, MENA and US Search Awards Judge as well as a UK Content Marketing Awards Judge and UK Biddable Media Judge. Dawn is qualified to Masters Level in digital marketing strategy with both a Pg Dip DigM (Post Graduate Diploma) (IDM) and a Master of Science (MSc) in (Digital Marketing Strategy).
Dawn is a Fellow of The Institute of Digital Marketing (FIDM) and a Member of The British Computing Society (MBCS). She also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital, and Smart Insights. In addition to providing ongoing SEO consultancy and support for well-known brands, enterprise and startups, Dawn also undertakes advanced forensic technical SEO audits, leaving no stone unturned. She has researched and presented at many conferences on advanced technical SEO topics and digital marketing strategy. Dawn also contributes regularly with webinars on search marketing.
Speaker
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Chris Long
VP of Marketing, Go Fish Digital
Chris Long is the VP of Marketing at Go Fish Digital. Chris works with unique problems and advanced search situations to help his clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology. Chris is a contributor for Moz, Search Engine Land and The Next Web. He is also a speaker at industry conferences such as MozCon, SMX, Digital Summit, BrightonSEO and more.
Coffee Talk: SEO challenges and opportunities - what's working for you?
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
Before we kick off day two of SMX Next, join us for an engaging conversation with like-minded search marketers about the current challenges in SEO and the opportunities you should consider taking advantage of in 2025.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Dawn Anderson
Managing Director, Bertey
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Chris Long
VP of Marketing, Go Fish Digital
Coffee Talk: The future of paid search in ecommerce
Coffee Talk: The future of paid search in ecommerce
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Greg Finn, CMO, Cypress North
Kirk Williams, Owner & Founder, ZATO PPC Marketing
Christine Zirnheld, Digital Marketing Manager, Cypress North
Speaker
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Speaker
Kirk Williams
Owner & Founder, ZATO PPC Marketing
Kirk Williams is the founder and owner of ZATO, his micro-agency focused solely on Google and Microsoft Advertising, and has been knee-deep in advertising since 2009 when he needed a job (any job!) to get him through his dense post-grad work. In 2024 he was recognized as the 4th most influential PPC expert in the world by PPC Survey, and is known for his TEDx Talk on Redefining Business Success (success is more than just money).
Kirk is respected for his pondering PPC articles across various industry publications including Shopify, Microsoft, Moz, and MarketingLand. He is also an international conference speaker presenting on all things Paid Search (especially Shopping Ads), and has spoken in London, Dublin, Milan, Sydney, as well as many US cities. He has written three books on PPC marketing and agency ownership and loves to teach PPC whenever and wherever he has the opportunity.
Kirk currently resides in Billings, MT with his wife, 6 children (yup 6), Trek bikes, Taylor acoustic guitars, books, and probably not as much sleep as he should be getting.
Speaker
Christine Zirnheld
Digital Marketing Manager, Cypress North
Christine Zirnheld (AKA Shep) is a Senior Digital Marketing Manager at Cypress North, specializing in B2B advertising. Christine also hosts Marketing O'Clock, a weekly digital marketing news podcast, where she covers the latest PPC news and updates with plenty of rants, sass, and eye rolls.
Coffee Talk: The future of paid search in ecommerce
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
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Session overview
Before we kick off day two of SMX Next, join us for an engaging conversation with like-minded search marketers about the current challenges and opportunities in ecommerce PPC, including PMax campaigns, shopping ads, Merchant Center, and more.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Greg Finn
CMO, Cypress North
Kirk Williams
Owner & Founder, ZATO PPC Marketing
Christine Zirnheld
Digital Marketing Manager, Cypress North
Break
Keynote + Live Q&A
2025 PPC trends to get ahead of now: A keynote conversation + Overtime live Q&A
2025 PPC trends to get ahead of now: A keynote conversation + Overtime live Q&A
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Anu Adegbola, Paid Media Editor, Search Engine Land
Jyll Saskin Gales, Google Ads Coach, Learn with Jyll
Greg Kohler, Senior Digital Marketing Manager, ServiceMaster Brands
Ameet Khabra, Founder & Owner, Hop Skip Media
Speaker
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Speaker
Jyll Saskin Gales
Google Ads Coach, Learn with Jyll
Jyll Saskin Gales is a Google Ads coach, teacher and consultant. She advises everyone from startups and small business owners to marketing agencies and Fortune 100 companies, helping them get the most profitable return on investment from their marketing efforts. Jyll currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own “Inside Google Ads” and “Google Ads for Beginners” courses. She hosts the Inside Google Ads podcast, and is TikTok’s resident @the_google_pro with 63,000 followers. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.
Speaker
Greg Kohler
Senior Digital Marketing Manager, ServiceMaster Brands
Greg Kohler is a Digital Marketing Manager with a focus on lead generation. He is passionate about helping businesses efficiently grow their businesses using various online advertising tactics. His team was named the 2023 In House Team of the Year via Search Engine Land awards. He was named one of Marketing O'Clocks top 50 most influential PPCers in 2022. Greg graduated from Michigan State University with a degree in Advertising. You can find him on twitter at @PPCGreg.
Speaker
Ameet Khabra
Founder & Owner, Hop Skip Media
Ameet Khabra is a PPC powerhouse with over 16 years of experience, global accolades, and a passion for sharing her knowledge. A former Google Partners Ambassador and Rising Star, she's spoken at top marketing conferences and leads a thriving online marketing agency, Hop Skip Media. When not optimizing campaigns, you'll find her cheering on the Dallas Cowboys, spoiling her dogs, or mentoring future marketing talent. Ameet's teaching style is fueled by her desire to leave a lasting impact on her students and inspire diversity in the digital marketing field.
2025 PPC trends to get ahead of now: A keynote conversation + Overtime live Q&A
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
This past year has been one of the most volatile for PPC in recent memory. Advertising platforms have been pushing generative AI into more products, leaving advertisers with less and less control, changing the face of search marketing as we know it.
As we head toward 2025, what steps can you take to make sure you’re getting the most out of ad platforms? What solutions are there to combat issues like inefficient spend? What consequences might Google face as a result of the federal antitrust trial -- and how could they impact advertisers?
Kick off day two at SMX Next with a powerful conversation on PPC trends to get ahead of now, led by Anu Adegbola, Paid Media Editor at Search Engine Land. Together with Greg Kohler, Senior Digital Marketing Manager at ServiceMaster Brands, and Jyll Saskin Gales, Google Ads Coach at Learn with Jyll, this star-studded panel will help you answer these questions and make sense of the rapidly evolving PPC landscape.
After this keynote, you’ll be able to:
- Make informed choices about automated campaigns.
- Tackle common PPC challenges with more confidence.
- Know where to focus your energy as you plan for 2025.
- Implement tips from expert PPC practitioners.
Stick around for Overtime live Q&A immediately following this keynote!
Speakers
Anu Adegbola
Paid Media Editor, Search Engine Land
Jyll Saskin Gales
Google Ads Coach, Learn with Jyll
Greg Kohler
Senior Digital Marketing Manager, ServiceMaster Brands
Ameet Khabra
Founder & Owner, Hop Skip Media
Break
Concurrent sessions
Generative Engine Optimization (GEO): Changing the future of search + Overtime live Q&A
Generative Engine Optimization (GEO): Changing the future of search + Overtime live Q&A
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Julia McCoy, CEO, First Movers
Moderator:
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Speaker
Julia McCoy
CEO, First Movers
Julia McCoy is a pioneering voice in AI content strategy and the founder of First Movers, an innovative hybrid consulting/tech AI company. With over a decade of experience in content marketing and having built multiple successful businesses, Julia brings unique insights into the intersection of AI and content strategy. She's helped thousands of marketers adapt to the AI revolution through her consulting work, books, and speaking engagements. Julia's approach combines deep technical knowledge with practical business application, making her the ideal guide for navigating the future of content in the AI age
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Generative Engine Optimization (GEO): Changing the future of search + Overtime live Q&A
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
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Session overview
Traditional SEO is no longer enough. AI-driven "answer engines" (Google's AI Overviews and Gemini, OpenAI's ChatGPT, Perplexity, Microsoft Copilot, and so on) are reshaping how people search, which means we must embrace generative engine optimization (GEO). GEO isn’t just a buzzword -- it’s the future of search marketing, where your ability to adapt will define your success.
Join Julia McCoy, CEO of First Movers, to discover how GEO transforms digital marketing strategies, ensuring brands and content are not just found but prioritized in AI-generated search results and answers. This cutting-edge session goes beyond the basics and is designed to equip you with actionable insights and strategies that will keep you ahead of the curve in this AI era.
After this session, you’ll be able to:
- Understand what GEO is and how it's revolutionizing search.
- Grasp the core pillars of GEO and key strategies for optimization.
- Navigate the dynamic changes of the evolving search landscape.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Julia McCoy
CEO, First Movers
Moderator
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Rounding up what’s new in search from Microsoft Advertising
Rounding up what’s new in search from Microsoft Advertising
Thursday — November 14th, 2024
If your calendar provider is not listed,
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Magda Griffiths, International Product Marketing Lead, Microsoft
Speaker
Magda Griffiths
International Product Marketing Lead, Microsoft
Magda Griffiths spearheads product and feature proposition development and go-to-market strategies for Microsoft Advertising's market expansions across the Microsoft Advertising Platform which includes search and audience solutions.
Rounding up what’s new in search from Microsoft Advertising
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
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Session overview
It seems like every day, there's a new change in the world of search advertising. Discover the latest updates to a leading player in the field, straight from the source.
Join Magda Griffiths, International Product Marketing Lead at Microsoft, to get a peek into the new insights and tools they have released to help you stay ahead in the dynamic world of digital advertising.
After this session, you'll be able to:
- Understand the latest PPC features and how to integrate them into your campaigns.
- Apply strategies to leverage these new tools for improved campaign results and ROI.
- Keep your advertising strategies up-to-date with the latest advancements, ensuring you remain competitive in the market.
Speakers
Magda Griffiths
International Product Marketing Lead, Microsoft
Sponsored by: Microsoft
Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.
From plateau to peak: Real-life case studies of beating audience saturation + Overtime live Q&A
From plateau to peak: Real-life case studies of beating audience saturation + Overtime live Q&A
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Rémi Kerhoas, Cofounder, Quantads
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Rémi Kerhoas
Cofounder, Quantads
Rémi Kerhoas is a co-founder at Quantads, a leading EU-based data marketing agency servicing international enterprise clients as well as pure players / start-ups. There, he leads a large growing team of passionate data marketers in delivering impactful ad campaigns using Quantads' proprietary tech stack and advanced methodologies.
Before that, Rémi spent 15 years and hundreds of millions of dollars in SEA / Social Ads, working on large PPC accounts such as Uber, Salomon, Asana, Solidworks, etc.
Rémi regularly contributes to the digital marketing community, as a contributing author to Search Engine Land, speaker at SMX Next and teacher at Institut Leonard de Vinci.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
From plateau to peak: Real-life case studies of beating audience saturation + Overtime live Q&A
Thursday — November 14th, 2024
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Session overview
Growing ad accounts is more challenging than ever. With rising costs, data privacy regulations and relentless competition, PPC managers often find themselves leaning on finite audience pools -- think branded search and retargeting for the most obvious.
However, audience saturation will stifle growth and skyrocket CAC if not addressed effectively. Can you unlock new growth opportunities without overspending? Can you spot and break through the saturation ceiling to keep your campaigns driving results?
Join Rémi Kerhoas, Co-founder of Quantads, as he explores real-world case studies and strategies to conquer audience saturation across major ad platforms. From spotting early warning signs of saturation to implementing innovative solutions, this advanced session will arm you with the tools to fuel sustained growth in even the toughest environments.
After this session, you’ll be able to:
- Identify audience saturation and understand its impact.
- Implement data-driven strategies to optimize audience reach.
- Apply real-life case studies to drive better performance in your own campaigns.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Rémi Kerhoas
Cofounder, Quantads
Moderator
Greg Finn
CMO, Cypress North
Meet PreWriter: Your AI content creation partner + Overtime live Q&A
Meet PreWriter: Your AI content creation partner + Overtime live Q&A
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Bruce Clay, President, Bruce Clay, Inc.
Moderator:
Dillon Vibbart, Senior Video Producer, Bruce Clay, Inc.
Speaker
Bruce Clay
President, Bruce Clay, Inc.
Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally. Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation. Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University. Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.
Moderator
Dillon Vibbart
Senior Video Producer, Bruce Clay, Inc.
Dillon Vibbart is a Senior-level Producer responsible for creating educational video content at leading SEO marketing agency, Bruce Clay, Inc.
Meet PreWriter: Your AI content creation partner + Overtime live Q&A
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
Businesses must consistently publish high-quality content to stay competitive online, but the high costs and long timelines of traditional content creation bring significant challenges.
To avoid falling behind, many companies are turning to AI for help in accelerating content output and streamlining workflows.
Join SEO pioneer Bruce Clay as he presents PreWriter.ai, the AI-powered content creation suite that empowers writers to speed up development, improve efficiency, and ensure quality.
After this session, you’ll be able to:
- Use PreWriter to produce SEO-friendly outlines, drafts, pages, and other content in minutes.
- Help your writers and content teams reduce production time and costs by at least 50%.
- Implement efficient workflows (or improve existing ones) for rapid content scaling.
- Double or triple your content output using PreWriter.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Bruce Clay
President, Bruce Clay, Inc.
Moderator
Dillon Vibbart
Senior Video Producer, Bruce Clay, Inc.
Sponsored by: Bruce Clay, Inc.
Bruce Clay's innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as "The Father of SEO," Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit www.bruceclay.com.
Break
Concurrent sessions
Performance for all: CTV’s heavenly effect on every ad channel
Performance for all: CTV’s heavenly effect on every ad channel
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Jon Zucker, Senior Product Marketing Manager, MNTN
Speaker
Jon Zucker
Senior Product Marketing Manager, MNTN
Jon Zucker is Senior Product Marketing Manager at MNTN.
Performance for all: CTV’s heavenly effect on every ad channel
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
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Session overview
Connected TV might get a lot of attention as a performance channel, but paid search and social still play an important role in every brand’s marketing mix. The good news is when added to a performance strategy, CTV’s "halo effect" boosts campaign performance on all other channels -- even underperforming ones.
Join Jon Zucker, Senior Product Marketing Manager at MNTN, as he shows why paid search and social no longer need to do the heavy lifting for messaging, and how CTV can help generate more attention, qualified visits, and opportunities to convert on other channels.
After this session, you'll be able to:
- Explain the importance of CTV’s halo effect on other channels.
- Understand how CTV’s halo effect produces better results on search and social.
- See how CTV lets you incorporate keywords as a targeting concept.
Speakers
Jon Zucker
Senior Product Marketing Manager, MNTN
Sponsored by: MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
The future of search marketing: Going beyond Google + Overtime live Q&A
The future of search marketing: Going beyond Google + Overtime live Q&A
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Ashley Liddell, Co-Founder, Deviation Limited
Moderator:
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Speaker
Ashley Liddell
Co-Founder, Deviation Limited
Ashley Liddell is the Co-founder and Creative Strategy Director at Deviation, the creator-led search agency. Ashley is a content marketer with a focus on putting “search” at the heart of holistic marketing strategies.
Ashley’s work has focused on the development of a ‘search everywhere’ proposition, combining the skills developed over the last 5 years of working with global brands, across multiple industries, on their search and digital PR approaches. In 2024, Ashley launched Deviation, an agency that tasks itself with building organic visibility, growing share-of-search and building communities for brands.
Ashley's views on 'Search Everywhere' and the role of the expanding search universe within SEO strategy offer brands unique and valuable insights which quickly translate into proven activations.
This is being achieved all whilst seeking to create an environment which builds a passionate and positive business culture within Deviation.
Ash has previously spoken at numerous events, and continues to seek speaking opportunities. Events include Brighton SEO, Power Hour in Hull, and various podcast appearances. Ashley has also created blogs which have appeared in the Content Marketing Association and is also a regular contributor to Search Engine Land, where has provided blog post articles since early 2023.
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Jessica is not your typical SEO consultant— she redefines operational systems that make your SEO succeed. Even the best in-house teams end up in reactive mode, constantly fixing avoidable issues. That’s where Jessica Bowman comes in.
Her mission is clear: Make SEO an integrated part of everyday business operations with dozens to hundreds of people acting on SEO, so that your team spends less time fixing mistakes and more time driving new, incremental growth. The result? SEO strategies that are executed accurately and swiftly, positioning your company as the SEO pacesetter.
Jessica offers a new SEO perspective: Uncovers and optimizes the operational side of SEO. For senior SEO managers, she brings a tailored, process-driven approach not to reinvent their wheel but to make it spin more effectively across departments by streamlining workflows, boosting efficiency, and getting rid of the constant SEO fires.
In short, Jessica helps companies stop reacting to SEO fires by building a cross-functional, sustainable SEO machine that scales and spans across the organization. Through services like SEO Operations Audits, tailored cross-department training, and embedding SEO accountability into team processes, your teams will get the structure they need to do their 20% that makes 80% of the impact.
Jessica makes SEO everyone’s job—not just the SEO team’s. And, they do it proactively.
If you’re ready to elevate your SEO operations, minimize the risks that drag down results, and maximize your ROI from SEO efforts, let’s talk.
The future of search marketing: Going beyond Google + Overtime live Q&A
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
Younger internet users are migrating away from Google Search. Given the surge in interest in social search, SEOs are looking to understand how they can leverage searches on platforms such as Reddit, YouTube, Pinterest, and TikTok.
Join Ashley Liddell, Co-Founder at Deviation Limited, as he delves into the evolving search landscape, exploring innovative strategy considerations and the tools to help you craft a powerful and cohesive search universe presence outside of Google.
After this session, you'll be able to:
- Understand the latest trends shaping the future of search marketing, including social search developments, AI, content creators/UGC and more.
- Develop a holistic search strategy that encompasses SEO, social search and content marketing.
- Effectively use data and analytics to measure the success of your efforts and make data-driven decisions.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Ashley Liddell
Co-Founder, Deviation Limited
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
How to make search and PMax campaigns complement each other + Overtime live Q&A
How to make search and PMax campaigns complement each other + Overtime live Q&A
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Brad Geddes, Co-Founder, Adalysis
Moderator:
Leslie Bacon, SVP of Marketing Solutions, Third Door Media
Speaker
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Moderator
Leslie Bacon
SVP of Marketing Solutions, Third Door Media
Leslie is SVP, Marketing Solutions at Third Door Media.
Third Door Media empowers digital marketing professionals by providing trusted content and educational services. The company publishes MarTech and Search Engine Land, which are leading trade publications for marketers. It also is the producer of the MarTech Conference and Search Marketing Expo – SMX conference series. The company is also a leading provider of marketing solutions to purveyors of software and services to the marketing community. Those services include lead generation, content creation and content amplification.
How to make search and PMax campaigns complement each other + Overtime live Q&A
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
PMax and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn't have to be that way.
Join Brad Geddes, Co-founder of Adalysis, as he digs deep into the data analysis of why you need to exert control over your search terms. Together, you'll walk through the steps you can take to ensure these two campaigns aren't fighting each other but working in tandem to improve your account performance.
After this session, you'll be able to:
- Understand the Google Ads hierarchy for how search terms are displayed.
- Analyze the search term overlap in your account.
- Apprecaite why you need to exert control over your search terms.
- Follow steps to take to improve how PMax and search campaigns work together.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Brad Geddes
Co-Founder, Adalysis
Moderator
Leslie Bacon
SVP of Marketing Solutions, Third Door Media
Sponsored by: Adalysis
Adalysis is an award-winning PPC Tool that helps you get the most out of your Google Ads and Microsoft Ads accounts.
Automated recommendations make it easy for you to find and apply quick wins across your account. Data Analysis tools allow you to gain insights from your data. Scale tools allow you to easily build, analyze, and manage your account no matter how small or large your accounts.
Take a free trial of Adalysis, the tool built by the PPC Pros for PPC Pros.
Finding success in low-volume accounts + Overtime live Q&A
Finding success in low-volume accounts + Overtime live Q&A
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Julie Friedman Bacchini, President, Neptune Moon LLC
Moderator:
Anu Adegbola, Paid Media Editor, Search Engine Land
Speaker
Julie Friedman Bacchini
President, Neptune Moon LLC
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since literally the beginning, she has truly seen it all. She and her blog appear regularly on many top influencer lists, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is often a sought-after source for PPC commentary. A frequent industry webinar and podcast guest, Julie is also the host and Managing Director of PPC Chat – a very active industry hashtag, weekly chat dedicated to paid search topics and community - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, daughter and crazy dog and probably enjoying some wine.
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Finding success in low-volume accounts + Overtime live Q&A
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The rise of automation has brought some fantastic innovation and functionalities to ad platforms, but the applicability of those advances has not been equal. Low-volume accounts can be left out or struggle to find traction in today’s highly automated environment.
Join Julie Friedman Bacchini, President of Neptune Moonl to hear the good news. There are ways you can work within the system to help it find opportunities for your low-volume accounts, and there are things you can do outside of the ad platforms that can also help your lower-volume accounts find success.
After this session, you'll be able to:
- Use bidding strategies to your best advantage.
- Implement ways to increase your competitiveness and, therefore, performance.
- Use outside the box thinking to help you overcome the system’s preferences toward higher volume accounts.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Julie Friedman Bacchini
President, Neptune Moon LLC
Moderator
Anu Adegbola
Paid Media Editor, Search Engine Land
Break
Lunch and Learn
SEO case study from the 2024 Search Engine Land Award winner
SEO case study from the 2024 Search Engine Land Award winner
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Sean Arnell, VP/Director, SEO, Sosemo
Moderator:
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Speaker
Sean Arnell
VP/Director, SEO, Sosemo
Award-winning SEO professional with over 12 years of experience and a proven track record of success across a diverse range of verticals. I’ve managed many large brands, and have worked closely with clients to increase organic rankings, traffic and conversions.
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Jessica is not your typical SEO consultant— she redefines operational systems that make your SEO succeed. Even the best in-house teams end up in reactive mode, constantly fixing avoidable issues. That’s where Jessica Bowman comes in.
Her mission is clear: Make SEO an integrated part of everyday business operations with dozens to hundreds of people acting on SEO, so that your team spends less time fixing mistakes and more time driving new, incremental growth. The result? SEO strategies that are executed accurately and swiftly, positioning your company as the SEO pacesetter.
Jessica offers a new SEO perspective: Uncovers and optimizes the operational side of SEO. For senior SEO managers, she brings a tailored, process-driven approach not to reinvent their wheel but to make it spin more effectively across departments by streamlining workflows, boosting efficiency, and getting rid of the constant SEO fires.
In short, Jessica helps companies stop reacting to SEO fires by building a cross-functional, sustainable SEO machine that scales and spans across the organization. Through services like SEO Operations Audits, tailored cross-department training, and embedding SEO accountability into team processes, your teams will get the structure they need to do their 20% that makes 80% of the impact.
Jessica makes SEO everyone’s job—not just the SEO team’s. And, they do it proactively.
If you’re ready to elevate your SEO operations, minimize the risks that drag down results, and maximize your ROI from SEO efforts, let’s talk.
SEO case study from the 2024 Search Engine Land Award winner
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Have you ever wondered what it takes to be acclaimed as an "award-winning" search marketer? You're about to find out.
Join this unique case study session featuring a recent winner of the 2024 Search Engine Land Award to hear about their compelling submissions, which earned them the top spot in the Small Agency of the Year—SEO category.
You'll hear about the challenges they faced, how they overcame them to achieve their goals, and how you can apply their award-winning strategies to your own marketing.
Speakers
Sean Arnell
VP/Director, SEO, Sosemo
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
PPC case studies from the 2024 Search Engine Land Award winners
PPC case studies from the 2024 Search Engine Land Award winners
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Amanda Beamish, Director, Performance Marketing, Zenni Optical
Keegan Brown, CEO, ATRA
Moderator:
Lauren Donovan, Director of Marketing, Third Door Media
Speaker
Amanda Beamish
Director, Performance Marketing, Zenni Optical
Amanda is a data-driven Performance Marketer with experience managing and growing agency teams and scaling DTC Brands. At Zenni, she leads the Search, Shopping & Video teams focused on direct response initiatives as well Marketing's cross-functional leader for collaboration with Data, Finance and Creative teams. Over the last year, her team won AdExchanger's best-in-house media operation for PPC, the US Search Awards best-in-house team and was a finalist for the Global Search Awards best-in-house team.
Speaker
Keegan Brown
CEO, ATRA
Keegan is the co-founder and CEO of ATRA, known as one of the top paid media agencies in the world. In addition, Keegan is a Visiting Professor of Audience Analytics at Arizona State University where he has laid the foundation on GA4, Looker Studio, search marketing, and digital campaign analysis. Over the last 10 years Keegan has led teams in paid media, conversion rate optimization, and digital project managment while working with some of the biggest healthcare, private universities, and law firms in the country.
Keegan's background in MIS allows for a technical, yet creative approach to driving results for clients. His expertise falls within paid media attribution and analytics to help organizations connect the dots on their marketing efforts to report and optimize their ROI. When he's not working with clients or training his team, Keegan is a host of Paying For Attention, a marketing podcast dedicated to paid media.
Moderator
Lauren Donovan
Director of Marketing, Third Door Media
Lauren Donovan has worked in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism.
Lauren currently serves as Director of Marketing at Third Door Media -- producer of the Search Marketing Expo and MarTech conference series and publishers of Search Engine Land and MarTech. Her professional passion is to help connect marketers from around the world with training opportunities and experiences that can help them achieve their goals.
PPC case studies from the 2024 Search Engine Land Award winners
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Have you ever wondered what it takes to be acclaimed as an "award-winning" search marketer? You're about to find out.
Join this unique case study session featuring two recent winners of the 2024 Search Engine Land Award to hear about their compelling submissions, which earned them the top spot in the Best Overall PPC Initiative - Enterprise and In-House Team of the Year - PPC categories.
You'll hear about the challenges they faced, how they overcame them to achieve their goals, and how you can apply their award-winning strategies to your own marketing.
Speakers
Amanda Beamish
Director, Performance Marketing, Zenni Optical
Keegan Brown
CEO, ATRA
Moderator
Lauren Donovan
Director of Marketing, Third Door Media
Media and marketing acquisitions: The evolution of SEO and content marketing
Media and marketing acquisitions: The evolution of SEO and content marketing
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Marc Sirkin, CEO, Third Door Media, Third Door Media
Todd Malicoat, Program Manager in Growth Marketing, Semrush
Moderator:
Mike Pastore, Editorial Director, MarTech
Speaker
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Marc Sirkin
CEO, Third Door Media, Third Door Media
Marc Sirkin serves as Third Door Media's EVP of Product & Technology. He is a twenty+ year digital marketer with a proven track record of revenue & digital fundraising growth. He's led high-growth change at a wide range of organizations, helping companies ranging from startups to large enterprises.
Speaker
Todd Malicoat
Program Manager in Growth Marketing, Semrush
Todd Malicoat is the Program Manager in Growth Marketing at SEMrush. He is creating a content team with exceptional experience for Program 3 in Owned Media. Working with growth managers, and marketers to manage a portfolio of digital assets owned by the Semrush brand.
Responsible for strategy and growth of program 3, working with seo strategists, content creators, and marketing experts to develop guides for growth and education for SaSS subscribing marketers.
Moderator
Mike Pastore
Editorial Director, MarTech
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
Media and marketing acquisitions: The evolution of SEO and content marketing
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
SEO and content strategies are constantly evolving. Staying ahead requires insight into the forces reshaping our industry. Look no further than Semrush’s bold acquisition of Third Door Media -- publisher of Search Engine Land, SMX, and MarTech.
Join Mike Pastore, Editorial Director of MarTech as he hosts Danny Goodwin, Editorial Direct at Search Engine Land, Todd Malicoat, TDM Program Manager at Semrush, and Marc Sirkin, CEO at Third Door Media, as they unpack the motivations behind the acquisition, its implications for SEO and content marketing, and how brands should adapt to ongoing shifts in search, AI, and user behavior.
This thought-provoking discussion will also dig into the biggest challenges facing brands today: diminishing organic traffic, increased competition with Google and the rise of AI-generated content. If you’re grappling with how to drive visibility and engagement amidst these changes, this session will equip you with insights on the most promising content types, effective metrics, and best practices to thrive in 2025.
After this session, you'll be able to:
- Understand the strategic goals behind Semrush’s acquisition of Third Door Media and how it impacts Semrush, Search Engine Land, SMX, and the search marketing industry.
- Explore how brands can succeed in the evolving SEO landscape amid Google algorithm updates, SERP features and AI-driven content.
- Discover fresh approaches for content performance metrics and audience engagement in a crowded digital ecosystem.
Speakers
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Marc Sirkin
CEO, Third Door Media, Third Door Media
Todd Malicoat
Program Manager in Growth Marketing, Semrush
Moderator
Mike Pastore
Editorial Director, MarTech
Break
Concurrent sessions
Conquering the crawl: How to get indexed in an AI world + Overtime live Q&A
Conquering the crawl: How to get indexed in an AI world + Overtime live Q&A
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Jamie Indigo, Director of Technical SEO, Cox Automotive
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Jamie Indigo
Director of Technical SEO, Cox Automotive
Jamie Indigo isn’t a robot, but speaks bot. As a technical SEO consultant, they study how search engines crawl, render, and index the web. When not working, Jamie likes horror movies, graphic novels, and Dungeons & Dragons.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Conquering the crawl: How to get indexed in an AI world + Overtime live Q&A
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
In 2022, Googler Gary Illyes said 60% of the web is duplicate content. The next year, Bing discovered 70 billion new pages daily. That was before generative AI exploded. The latest studies estimate that 400 million terabytes of content are created daily. Now Google wants to crawl less. Getting indexed is the new boss fight, and ChatGPT isn't going to save you.
Join Jamie Indigo, Director of Technical SEO for Cox Automotive, as she shares actionable strategies to help you ensure your pages will be crawled by Google and avoid traps that will negatively affect your ranking.
After this session, you'll be able to:
- Understand Google's new crawl priorities.
- Know what makes your site worth a search engine's investment.
- Spot hidden indexing traps and crawling perils.
- Control the configurations to curate your index.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Jamie Indigo
Director of Technical SEO, Cox Automotive
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Link building in 2025: Creating strategies based on relevance and link diversity
Link building in 2025: Creating strategies based on relevance and link diversity
Thursday — November 14th, 2024
If your calendar provider is not listed,
please add the session details manually.
Michael Johnson, CEO, Resolve
Speaker
Michael Johnson
CEO, Resolve
Michael Johnson is a 12 year veteran in the link building industry, over that time he's helped design content and link building strategies for businesses ranging from SMBs to Fortune 500 companies. Michael is the Founder of Resolve a boutique SEO agency that specializes in content & link building campaigns designed to drive organic search traffic relevant to their clients' buyer's journeys.
When Michael isn't helping his team build great links, he's wrangling his 4 crazy kids and supporting his perpetually mediocre sports teams.
Link building in 2025: Creating strategies based on relevance and link diversity
Thursday — November 14th, 2024
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Session overview
It's almost 2025, and link building continues to be one of the most hotly contested features of SEO. Analyses of the recent Google Algorithm leak show that links are still an important factor in Google's algorithm. In fact, some elements that many SEOs have been sleeping on appeared to be key to rankings: link diversity and link relevance.
Join Michael Johnson, CEO of Resolve, as he discusses how you can ditch antiquated ideas about link building and develop a strategy that focuses on relevance and diversity to create a backlink profile that will continue to thrive in 2025 and beyond.
After this session, you'll be able to:
- Apply strategies to break out of the cycle of endless guest post links to diversify your efforts.
- Be more nuanced when identifying target sites.
- Know which pages on your site will benefit the most from link building.
- Create content that is worthy of links.
Speakers
Michael Johnson
CEO, Resolve
Sponsored by: Resolve
Resolve is a search-focused agency that makes it easier for potential customers to find you on organic search. From Content Creation and SEO to Digital PR and Manual Link Building, Resolve develops custom plans for your online success, and executes them with a team of industry-leading experts. Whether you’re a small business or an enterprise brand. We are the missing link for your SEO strategy!
497 page one rankings in 7 weeks: How pillar-based marketing is changing SEO
497 page one rankings in 7 weeks: How pillar-based marketing is changing SEO
Thursday — November 14th, 2024
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please add the session details manually.
Ryan Brock, Chief Solution Officer, DemandJump
Speaker
Ryan Brock
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.
497 page one rankings in 7 weeks: How pillar-based marketing is changing SEO
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?
Join Ryan Brock, Chief Solution Officer at DemandJump, for a follow-up to last year’s pillar-based marketing case study, and how DemandJump eliminated guesswork to win 497 first-page rankings in mere weeks on a highly competitive topic.
After this session, you’ll be able to:
- Choose a pillar topic and know exactly what content to create.
- Launch a proven pillar strategy that earns legitimate rankings faster than ever before.
- Increase organic traffic exponentially in weeks, not months or even years.
Speakers
Ryan Brock
Chief Solution Officer, DemandJump
Sponsored by: DemandJump
DemandJump is a pillar-based marketing strategy platform showing you the exact content to create to increase first page rankings and drive outcomes.
15 AI tools and tactics you should be using in PPC + Overtime live Q&A
15 AI tools and tactics you should be using in PPC + Overtime live Q&A
Thursday — November 14th, 2024
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Holly Kelly, Head of Paid Media, Anicca Digital
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Holly Kelly
Head of Paid Media, Anicca Digital
Holly Kelly is a PPC specialist who currently leads the Paid Media team at Anicca Digital. As part of her role she collaborates with the technical strategists across paid and organic to deliver integrated digital marketing campaigns.
Holly has been in PPC for 10 years and has a host of experience across different channels including Google Ads, Meta Ads and LinkedIn Ads.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
15 AI tools and tactics you should be using in PPC + Overtime live Q&A
Thursday — November 14th, 2024
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If your calendar provider is not listed,
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Session overview
AI is transforming search marketing. However, as with all solutions that have come and gone before, the real power of AI is in how you use it. The ultimate question is: How do you successfully prompt AI to get what you need when the system is only as good as the information you provide?
Join Holly Kelly, Head of Paid Media at Anicca Digital, as she delves into the best AI tools for PPC and the tactics you can use to leverage them correctly to achieve your desired outputs. She'll show you tools, tactics, and prompting techniques to help you work alongside AI to elevate your paid media campaigns. From content creation, keyword research and audience personas, Holly will cover how AI can help in all the key cornerstones of paid media.
After this session, you'll be able to:
- Use the most powerful AI tools for use in PPC.
- Understand the types of outputs these tools can give you.
- Craft prompts to get the best output from these tools.
Stick around for Overtime live Q&A immediately following this session!
Speakers
Holly Kelly
Head of Paid Media, Anicca Digital
Moderator
Greg Finn
CMO, Cypress North
Break
Closing session
Fact, fiction, or funny: The ultimate search marketing showdown
Fact, fiction, or funny: The ultimate search marketing showdown
Thursday — November 14th, 2024
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Danny Goodwin, Editorial Director, Search Engine Land & SMX
Anu Adegbola, Paid Media Editor, Search Engine Land
Barry Schwartz, SEO Editor, Search Engine Land
Greg Finn, CMO, Cypress North
Andrea Cruz, Senior Director, Client Partner, Tinuiti
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Speaker
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Anu Adegbola
Paid Media Editor, Search Engine Land
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and the host of weekly podcast PPCChat Roundup
Recognise her? Well that's because she has spoken on several stages including, but not exclusive to - SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna).
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Speaker
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Speaker
Andrea Cruz
Senior Director, Client Partner, Tinuiti
Andrea Cruz is a Senior Director, Client Partner at Tinuiti.
In the past, she led and executed demand generation programs for clients. Andrea has been responsible for driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
Beyond paid search and social platforms, Andrea is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing.
Originally from Venezuela, Andrea holds a Masters in International Business from Hult International Business School and is fluent in Spanish, English and French.
Speaker
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Jessica is not your typical SEO consultant— she redefines operational systems that make your SEO succeed. Even the best in-house teams end up in reactive mode, constantly fixing avoidable issues. That’s where Jessica Bowman comes in.
Her mission is clear: Make SEO an integrated part of everyday business operations with dozens to hundreds of people acting on SEO, so that your team spends less time fixing mistakes and more time driving new, incremental growth. The result? SEO strategies that are executed accurately and swiftly, positioning your company as the SEO pacesetter.
Jessica offers a new SEO perspective: Uncovers and optimizes the operational side of SEO. For senior SEO managers, she brings a tailored, process-driven approach not to reinvent their wheel but to make it spin more effectively across departments by streamlining workflows, boosting efficiency, and getting rid of the constant SEO fires.
In short, Jessica helps companies stop reacting to SEO fires by building a cross-functional, sustainable SEO machine that scales and spans across the organization. Through services like SEO Operations Audits, tailored cross-department training, and embedding SEO accountability into team processes, your teams will get the structure they need to do their 20% that makes 80% of the impact.
Jessica makes SEO everyone’s job—not just the SEO team’s. And, they do it proactively.
If you’re ready to elevate your SEO operations, minimize the risks that drag down results, and maximize your ROI from SEO efforts, let’s talk.
Fact, fiction, or funny: The ultimate search marketing showdown
Thursday — November 14th, 2024
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Ready to test your search smarts? Wrap up your SMX experience with a brand-new live gameshow experience as trivia meets SEO and PPC!
Search Engine Land hosts Danny Goodwin, Editorial Director, and Anu Adegbola, Paid Media Editor, will challenge a trio of guest contestants to flex their knowledge like never before through rounds of fast-paced, brain-bending questions as they each vie for prizes. But they won’t be on their journey alone...
Contestants will be joined by a panel of search marketing experts -- Barry Schwartz, SEO Editor at Search Engine Land, Greg Finn, CMO of Cypress North, Andrea Cruz, Senior Director, Client Partner at Tinuiti, Jessica Bowman, Enterprise SEO Consultant at SEOinhouse.com -- who will offer wisdom (or sneaky misdirection) to help lead one winner to a special grand prize. (And at least one lucky attendee will earn a prize just for tuning in!)
Get ready to learn, laugh, and see who comes out on top!
Speakers
Danny Goodwin
Editorial Director, Search Engine Land & SMX
Anu Adegbola
Paid Media Editor, Search Engine Land
Barry Schwartz
SEO Editor, Search Engine Land
Greg Finn
CMO, Cypress North
Andrea Cruz
Senior Director, Client Partner, Tinuiti
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Program by
Produced by
