smx_next-LD-e1711997015771 Online Nov. 13-14, 2024

Agenda

Welcome to SMX! The 2024 agenda will be live in October. Until then, check out the 2023 program below.

PPC SEO

The search marketer’s generative AI survival guide

Description

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

How a paid search mentality will change TV forever

Description

Eric Hatzenbuhler

Eric Hatzenbuhler, Director of Performance Marketing, MNTN

MNTN
SEO

Google's Search Generative Experience: Prepare for impact

Description

Bart Goralewicz

Bart Goralewicz, Founder & Head of SEO, Onely LLC


SEO

Overtime live Q&A - Google's Search Generative Experience: Prepare for impact

Description

Bart Goralewicz

Bart Goralewicz, Founder & Head of SEO, Onely LLC

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

Unlock the potential of generative AI for search campaigns with Microsoft Advertising

Description

James Murray

James Murray, Senior Product Marketing Manager, Microsoft

Angela Bahreyni

Angela Bahreyni, Analytical Lead, Microsoft

Microsoft
PPC

How will Google's Search Generative Experience impact PPC marketing?

Description

Jyll Saskin Gales

Jyll Saskin Gales, Marketing Consultant, Jyll.ca

Brad Geddes

Brad Geddes, Co-Founder, Adalysis

Greg Kohler

Greg Kohler, Senior Digital Marketing Manager, ServiceMaster Brands

Aaron Levy

Aaron Levy, Consultant, Cast Iron Digital


PPC

Overtime live Q&A - How will Google's Search Generative Experience impact PPC marketing?

Description

Jyll Saskin Gales

Jyll Saskin Gales, Marketing Consultant, Jyll.ca

Greg Kohler

Greg Kohler, Senior Digital Marketing Manager, ServiceMaster Brands

Aaron Levy

Aaron Levy, Consultant, Cast Iron Digital

Brad Geddes

Moderator:
Brad Geddes, Co-Founder, Adalysis

SEO

Google algorithm updates: Making sense of today's volatile SERPs

Description

Mordy  Oberstein

Mordy Oberstein, Head of SEO Brand, Wix


SEO

Overtime live Q&A - Google algorithm updates: Making sense of today's volatile SERPs

Description

Mordy  Oberstein

Mordy Oberstein, Head of SEO Brand, Wix

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

PPC

Performance in the context of conversation

Description

Josh Zimmerman

Josh Zimmerman, Senior Manager, New Business Partnerships, Reddit

Reddit
PPC

Driving lead generation with paid media: What's new and what's next

Description

Nicole Waddington

Nicole Waddington, Digital Marketing Manager, Cypress North


PPC

Overtime live Q&A - Driving lead generation with paid media: What's new and what's next

Description

Nicole Waddington

Nicole Waddington, Digital Marketing Manager, Cypress North

Nicola Agius

Moderator:
Nicola Agius, Paid Search Editor, Third Door Media

SEO

SEO in memoriam: A fond farewell to tactics that don't matter anymore

Description

Ryan Brock

Ryan Brock, Chief Solution Officer, DemandJump

DemandJump
PPC

Demo: Get a first-hand look at MNTN Performance TV

Description

Clayton Schader

Clayton Schader, Managing Director B2B Sales, MNTN

MNTN
SEO

Demo: Optimizing for Search Generative Experience with Schema Manager, AI Content Studio, and SEO-first CMS

Description

Sathya Krishnamoorthy

Sathya Krishnamoorthy, Chief Product Officer, Milestone

Milestone Internet Marketing, Inc.
PPC

Demo: How to save 90% more time on omnichannel advertising execution with the Fluency Ad Automation Platform

Description

Mike Tietje

Mike Tietje, VP, Growth, Fluency

Fluency
SEO

Demo: SEO results accelerated — See the speed of generative AI in an enterprise SEO platform

Description

Mark Traphagen

Mark Traphagen, VP Product Marketing & Training, seoClarity

Dustin Duncan

Dustin Duncan, Solutions Architect, seoClarity

seoClarity
SEO

7 key metrics to measure content effectiveness

Description

Wayne Cichanski

Wayne Cichanski, VP, Search & Site Experience, iQuanti

iQuanti
SEO

2024 SEO trends to get ahead of now

Description

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

Michael King

Michael King, Founder, Managing Director, iPullRank

Lily Ray

Lily Ray, Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)

Sara Resnick

Sara Resnick, Global Lead of Marketing & SEO, Western Union


SEO

Overtime live Q&A - 2024 SEO trends to get ahead of now

Description

Michael King

Michael King, Founder, Managing Director, iPullRank

Lily Ray

Lily Ray, Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)

Sara Resnick

Sara Resnick, Global Lead of Marketing & SEO, Western Union

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

SEO

Build better content through an AI-powered workflow

Description

Bruce Clay

Bruce Clay, President, Bruce Clay, Inc.

Bruce Clay, Inc.

SEO

Overtime live Q&A - Build better content through an AI-powered workflow

Description

Bruce Clay

Bruce Clay, President, Bruce Clay, Inc.

Dillon Vibbart

Moderator:
Dillon Vibbart, Senior Video Producer, Bruce Clay, Inc.

Bruce Clay, Inc.
PPC

2024 PPC trends to get ahead of now

Description

Nicola Agius

Nicola Agius, Paid Search Editor, Third Door Media

Julie Friedman Bacchini

Julie Friedman Bacchini, President, Neptune Moon LLC

Thomas Eccel

Thomas Eccel, Senior Performance Marketing Manager, Jung von Matt IMPACT

Greg  Finn

Greg Finn, CMO, Cypress North


PPC

Overtime live Q&A - 2024 PPC trends to get ahead of now

Description

Julie Friedman Bacchini

Julie Friedman Bacchini, President, Neptune Moon LLC

Thomas Eccel

Thomas Eccel, Senior Performance Marketing Manager, Jung von Matt IMPACT

Greg  Finn

Greg Finn, CMO, Cypress North

Nicola Agius

Moderator:
Nicola Agius, Paid Search Editor, Third Door Media

SEO

SEO and Neural Information Retrieval: Rethinking ranking from traditional to RankBrain to BERT to MUM

Description

Mike Grehan

Mike Grehan, CEO, Chelsea Digital


SEO

Overtime live Q&A - SEO and Neural Information Retrieval: Rethinking ranking from traditional to RankBrain to BERT to MUM

Description

Mike Grehan

Mike Grehan, CEO, Chelsea Digital

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

SEO

Handling a decline in website traffic: Strategies for recovery

Description

Ryan Maloney

Ryan Maloney, Customer Success Team Lead, Conductor

Conductor