Agenda

Crystal Carter is the Head of AI Search & SEO Communications at Wix and is a Digital Marketing professional with almost 20 years of experience. Her global business clients have included Disney, McDonalds, TripAdvisor, and Tomy. An avid AI search & SEO Communicator, she writes, hosts webinars and podcasts and her work has been featured at Google Search Central, BrightonSEO, Moz, OMR, Semrush, and more.

Jen Cornwell is a leading voice in AI SEO and the Sr. Director of AI SEO Innovation at Tinuiti. With over a decade of experience in digital marketing and a track record leading a 50-person SEO team across multiple verticals, she helps brands adapt to conversational search and large language model ecosystems to strengthen organic visibility. Jen positions SEO as a key driver of cross-channel strategy, and her expertise has been featured in top industry publications including Search Engine Land, Ad Age, and SE Ranking.

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.

Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Meagan McLoughlin is the Principal Marketing Manager, New Solution GTM Strategy at CallRail.

Greg Loeffelholz is a marketing and product strategy leader with over 20 years of experience driving growth through digital innovation, performance marketing, and data-led decision making. He currently leads Product and Marketing at MotiveMetrics, where he applies AI and natural language processing to improve paid search advertising for major brands.  Greg has held leadership roles across startups and enterprise organizations, with a focus on scaling marketing operations, launching new products, and aligning cross-functional teams to business goals. He holds a BA from Vanderbilt University and is currently pursuing his MBA at Boston College.

Julie Warnecke is the Founder and CEO of Found Search Marketing, a performance paid media agency. Before Found, Julie was among the first employees on Google’s AdWords team, where she experienced first hand the upheaval and rapid expansion of a new performance paid media ecosystem that would change media buying forever. Today, Found focuses on a select roster of enterprise clients, managing over $200 million in collective media spend annually, by deploying scalable and profitable customer acquisition campaign strategies for a wide range of industries.

Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.

Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019. 

He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.

Kelley has over 20 years of digital marketing experience that began as a member of the Google Ads in team. She has led and developed data-driven marketing strategies for small businesses to Fortune 500 clients. Kelley is currently the VP of Strategy & Growth at Found Search Marketing, where she helps build client relationships and provide strategic oversight to ensure we are meeting client goals and exceeding expectations.

Carolyn Shelby has been developing and marketing Internet technologies since 1994, when she co-founded a large regional Internet Service Provider. A recognized expert in technical, news, and enterprise SEO, she has spent over two decades helping brands integrate SEO into their core digital strategies.

Carolyn is currently the Principal SEO at Yoast, where she focuses on AI-driven search, technical SEO, and audience growth strategies. She is a sought-after SEO advisor, speaker, and consultant, guiding businesses through the evolving landscape of AI-powered search. Previously, she led news and technical SEO at ESPN, the Chicago Tribune, and the LA Times, driving audience expansion across major digital media platforms.

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.

Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.

He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.

Aleyda Solis is an SEO consultant and founder of Orainti -- a boutique SEO consultancy, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub featuring a free remote job board, tools, guides, and more to empower remote work.

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.

Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.

He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.

Mr. Beresford was the Co-founder and Chief Executive Officer of Socialpeeks, an influencer marketing analytics technology company founded in 2014.

For over 20 years Mr. Beresford has been dedicated to building successful Canadian technology companies. Mr. Beresford has experience working with public companies as the Vice President of Global Sales at Inpixon (NASDAQ), where he secured deals with numerous Fortune 1000 companies, and during his 10 years of leading sales and marketing teams at BlackBerry (NYSE).

An Adjunct Professor of Entrepreneurship and Innovation at Wilfrid Laurier University for over 10 years, Mr. Beresford is also an Entrepreneur in Residence at several Canadian start-up incubators. In 2015, Mr. Beresford Co-founded The Revenue U, an education company delivering marketing validation and sales training to hundreds of technology companies. Mr. Beresford has an MBA from Wilfrid Laurier University and a B.Sc. from Memorial University of Newfoundland.

Grant Simmons is a Senior SEO Strategist with over 30 years of experience in marketing, focusing on digital channels and emphasizing collaborative SEO consulting, analytics, content, and performance-based successes for local, national, and international companies and organizations. Grant’s experience spans various industries, including real estate, healthcare, addiction, e-commerce, senior care, technology, travel, and employment, and he often shares his expertise and insights as a speaker at local, national, and international SEO & marketing conferences. Grant is the US Ambassador for InLinks (an SEO Entity Toolkit) and Waikay (a Generative Engine Optimization & Visibility platform).

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.

Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.

He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.

Emily Popson is the Vice President of Growth Marketing at CallRail, where she leads demand generation, website optimization, customer marketing, and content strategy. A former small business owner and award-winning B2B marketing leader, Emily is passionate about making great marketing — and meaningful growth — a reality for any business, no matter its size. She’s committed to giving businesses the insights, tools, and confidence they need to build high-performing programs that deliver lasting impact.

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.

Director of SEO Search Strategy, American Cancer Society

Nina McKinster is a digital strategist and SEO leader with more than 15 years of experience transforming enterprise search programs into data-driven growth engines. She currently leads SEO at the American Cancer Society, driving AI-powered strategies that connect millions of users to trusted cancer information. Known for launching high-impact SEO programs across major agencies and in-house teams, Nina blends technical precision with creative insight to build scalable, future-ready search ecosystems that perform.

Romain Damery is Senior Director of Technical SEO at Amsive, a data-driven performance marketing agency based in New York City. With over 16 years of experience across client and agency roles, Romain specializes in organic search and technical SEO, web performance, and audience analytics for large-scale ecommerce brands and digital publishers. He leads Amsive’s SEO department, helping clients adapt to the rapidly evolving search landscape shaped by AI, chatbots, and large language models.

Fluent in French, English, and Portuguese, Romain holds an MBA from Fundação Getulio Vargas in Brazil and regularly speaks on the intersection of technology, search innovation, and digital strategy.

Danny Goodwin is the Editorial Director of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Goodwin has been covering search industry news and trends since 2007. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.