“Search has expanded far beyond Google SERPs, and this shift is irreversible. While content-level SEO remains essential, it’s no longer sufficient alone.”

This is just one harsh truth about SEO in 2024, as Search Engine Land contributor Jason Barnard highlighted in his latest article.

Other harsh truths? Websites will matter less. Also, brand is boss. Ready to find out the rest? Go read SEO reality check: 13 hard-hitting truths you need to hear.

Danny Goodwin,
Editorial Director

SEO

SEO reality check: 13 hard-hitting truths you need to hear

Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.

SEO

Google Maps adds products nearby for product searches

You can now search for products in Google Maps and see product results.

SEO

Google Gemini app now available for iPhone users

Previously only available as a standalone app on Android, and available within the iOS Google app - now it is a standalone app for iOS users.

PPC

How brands can turn the political ad blitz into an advantage

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MarTech webinar

Acquire, grow, and retain customers with a next-gen marketing platform

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SEO

How to do audience research for SEO

This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.

SEO

12 tips for better SEO client meetings

Boost the effectiveness of your SEO client meetings with tips on planning, audience engagement, clear communication and more.

SEO

Organic traffic benchmarks report for 2024

Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results.

SEO

Google’s srsltid= parameter: What it means for SEO and attribution

Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.

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