It’s a new year, so we are bringing you something new – a weekly series explaining Google Ads features in under three minutes.

Led by Google Ads coach and consultant Jyll Saskin Gales, the first installment is on Maximize conversions bidding. She covers setup tips, troubleshooting issues, and comparisons with other bid strategies like Manual CPC, Maximize Clicks, and Target CPA.

Want to dive deeper into more advanced PPC topics with Jyll? Join her Google Ads Beyond Search Master Class on March 5-6. Secure your spot today. 

Anu Adegbola,
Paid Media Editor

PPC

Mastering Maximize conversions bidding in Google Ads: A 3-minute guide

All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.

PPC

Google Ads Performance Max gets budget reallocation experiments

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

SEO

Google testing audio version of Google Discover named Daily Listen

This is a Search Labs experimental feature available on the Google App for iOS or Android.

Analytics & conversion

In 2025, the AI-infused world will require humans bring strategy and judgement

The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.

Search Engine Land playbook

13 data plays for SEO and PPC experts

Download this strategic guide from Search Engine Land and Traject Data to discover how to harness data from Google, Amazon, and Walmart to optimize ad performance.

PPC

Meta gave special content moderation treatment to top advertisers

Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.

SEO

Microsoft reverts Bing Image Creator update amid complaints

Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.

SEO

How to diversify your traffic sources

Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.

Content marketing

Strategic content planning for SEO

This guide dives into audience research, keyword analysis, and the importance of aligning your content with Google’s E-E-A-T standards. It also provides a content optimization checklist.

SEO

Reactive PR & AI: How to capitalize on trending topics faster

Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.

New Year, New You

Expert-led training. In-depth Q&A. Incredible value.

The SMX Master Classes are back! New courses, new instructors, and a new schedule to set you up for a winning 2025 and beyond.

Choose Your Classes

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