Google is testing an ambitious new AI feature for Shopping Ads that could transform how product imagery is presented in e-commerce advertising.

This advancement raises important questions about brand control and AI reliability. It has been frequently shared that Google’s AI isn’t accurate when it comes to adhering to your brand guidelines. 

Read all about this update and what your options are with this feature showings for your ads in Google tests AI-generated backgrounds for Shopping Ads.

Anu Adegbola,
Paid Media Editor

Love at First (CTV Ad) Site. Find the audience of your brand's dreams with MNTN Matched. - MNTN

PPC

Google tests AI-generated backgrounds for Shopping Ads

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Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

PPC

Google offers tagging support appointments for advertisers

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Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

SEO

How to analyze and fix traffic drops: A 7-step framework

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Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.

Agencies

2024 Conversion Benchmark Report

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Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

SEO

Google search trends every restaurant needs to know in 2025

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From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Trusted advice. Actionable tactics. Invaluable Q&A. Secure your spot. - SMX Master Classes

PPC

Meta streamlines Advantage+ catalog ad targeting, pushes automated options

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Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

Watch it now!

Start 2025 strong with data-powered insights to elevate your marketing

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Learn how leading brands are using cutting-edge techniques to drive results—and how you can apply these insights to your own strategy.

SEO

The latest jobs in search marketing

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Live workshops

Best rates on live training expire tomorrow

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SMX Master Class Early Bird rates expire tomorrow, February 1, at 11:59pm ET! Customize your perfect training experience now – from SEO to GEO to advanced Google Ads… and book now for best rates.

Secure Your Spot

From MarTech