Expanding keyword selection in paid search campaigns is essential for maintaining reach and competitiveness. 

Relying on the same set of keywords can limit visibility, as consumers search in diverse ways that may not align with your current keyword strategy.

In How to do PPC keyword gap analysis, Search Engine Land contributor Tim Jensen gives 7 steps for expanding keyword selection to help maximize visibility.

Learn more advanced tactics like this? SMX Advanced is back in Boston on June 11-13! Join us for advanced SEO and PPC insights and tips! Find out more and reserve your spot here.

Anu Adegbola,
Paid Media Editor

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