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Good morning, Marketers, Halloween is over but I’m not ready to move on.
For many of you, Halloween might mean fun (or at least, interesting) office parties. I simply enjoyed the change of pace: the asymmetry of costumed coworkers in meetings with stakeholders that were business-as-usual, more festive conversations at the watercooler and the uncontrollable eating of candy mysteriously left at my keyboard. But, many of us aren’t back in the office the way we once were.
Here at Third Door Media (Search Engine Land’s parent company), we’ve always been remote, so I miss it even more this time of year. Carolyn Lyden, our director of search content, dressed her toddler as Totoro, Corey Patterson, our content and SEO manager, shared photos of his family as the cast of Scooby Doo, Lauren Donovoan, director of marketing, went with the classic pointy-hat witch and Sarah Slifko-Camarra, event and client success manager, teamed up with her husband to recreate Hannibal Lecter and Clarice Starling.
In the spirit of Halloween, Google even published Frightgeist, a website with the top 50 costumes of 2021, pulled from the top 500 costume searches domestically. There’s even a map showing popular costumes across the nation as well as a costume wizard feature that will suggest ideas based on spookiness level, style, national or local trends and uniqueness. Hopefully Google will publish it again next year, and hopefully Halloween office parties will be back in full swing.
George Nguyen,
Editor
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