Sarah Bird, CEO of Moz, leaving Moz after 14 years

Moz was recently acquired by iContact, and there is no word on who the new CEO will be.

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Sarah Bird, the CEO of Moz, said that it is “time for me to move on and make space for new voices, new leaders,” on the company blog. After 14 years with the company, almost 8 of those years as the CEO of Moz, and the previous years as Moz’s President and COO, she is leaving the company.

Sarah Bird took over as the CEO in January 2014, after Rand Fishkin, the co-founder, stepped down from that role. Rand Fishkin explained that Sarah Bird was the President and COO of the company and was taking over as the CEO then. She has been with the company for 6 years and has been acting in many ways as the company’s CEO, prior to her taking on that role. In 2017, Rand Fishkin left day-to-day operations of the company.

Moz has been through many ups and downs over the years but most recently in June of this year, just about five months ago, Moz was acquired by iContact. While Sarah Bird did not specifically say much about the reason she is leaving outside of saying “I’m going to take the winter off to reflect, rest, and cherish my loved ones. I don’t know what the future holds for me, but I know it will be a grand adventure.” One can guess that she accomplished her goal of getting Moz acquired and is now moving on to a new role.

We wish Sarah Bird much luck with her next adventure and we wish Moz and its employees much success with its new leadership, which has yet to be disclosed.

Sarah Bird said “I feel good knowing that I’m leaving Moz, and all of you, in good hands.”

Why we care. Moz is one of the more reputable toolsets in the industry, we hope to see future leaders in the search community represent the company going forward.

For members of the search community at Moz, many of whom have been featured here or at SMX, we hope the future has exciting things in store for you at Moz.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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