Good morning, Marketers, one thing is clear from the hundreds of responses to our Google Analytics 4 readiness survey – y’all hate the UI.

Terrible. Poor. Lame. Those are just a few of the adjectives that we’ve seen so far describing GA4. We’ll share the results – and some of your colorful feedback – later today on Search Engine Land (our sibling site MarTech has already shared some early poll results). 

If you’re frustrated by GA4 and need help tracking events and conversions specific to B2B, then you may want to check out this article by Gemma Fontané. It walks you through configuring form submissions, lead generation, file downloads and video reproductions.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

GA4 for B2B: How to track events and conversions

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PPC

Google rolls out brand restriction settings to all advertisers

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PPC

Google recommends importing GA4 conversion data into Google Ads

Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.

SEO

Compare 19 top SEO platforms

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Buy on Google program to shut down Sept. 26

Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.

PPC

7 PPC planning tips when entering a new geographic market

Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.

SEO

Bing adds new AI-powered shopping tools

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Performance marketing

Marketing Attribution 101

Make sure your search optimization and marketing activities are delivering maximum return on investment.

SEO

How Facebook ranks content in 2023: Feed, Stories, Reels and more

Here's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.

SEO

Scaling an agency: Lessons of growth and change

From making strategic hires and implementing efficient processes, here are key learnings from leading and scaling a fast-growing agency.

Search Marketing Expo

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Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15!

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