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Good morning, Marketers, Google updated its search quality raters guidelines – and the changes seemed fairly limited to me.
You’d expect a lot of changes, considering it’s been 11 months since Google last updated the document. But no. Makes you wonder why.
Perhaps some answers can be found in Dawn Anderson’s wonderful and in-depth look at how Google might decide to replace human quality raters with AI-based quality raters. In Quality rater and algorithmic evaluation systems: Are major changes coming?, Anderson goes through recent AI advancements that suggest that this is not only feasible but overall a better option going forward.
Barry Schwartz,
Finding quality SEO articles since 2003
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