Google Ads is updating Location asset requirements

The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.

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Google Ads has confirmed that it is going to update the Location asset requirements in December.

The update will clarify the types of location assets that are not permitted on Google Ads.

Locations that will not be allowed as Location assets include:

  • Locations that are closed
  • Locations that are not recognized by Google
  • Locations that do not match the business running the ad.
  • Assets with products or services that do not match the specified location.

Why we care. Using location assets in ads lets you display important business information, like the address and phone number, boosting conversion potential. Not following these requirements may mean leaving out crucial details, potentially harming your return on investment.

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Deep dive. Read Google’s Location asset requirements article for more information.


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About the author

Nicola Agius
Contributor
Nicola Agius is the Director of SEo and Discover at Reach PLC. Previously, she was Paid Media Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Before this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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