Google could soon introduce a new match type called Search Max. Just as Performance Max required advertisers to adapt their strategies from manual optimization to AI-driven campaign management, Search Max could introduce new ways of thinking about keyword targeting and ad relevance. 

Read our full update on what we know about this update and how long it has been in the works. 

Want to take your PPC to the next level? Check out our SMX Master Classes – Advanced Google Ads with Brad Geddes and Google Ads Beyond Search with Jyll Saskin Gales.

Anu Adegbola,
Paid Media Editor

PPC

Google Ads Search Max – new match type spotted

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

PPC

Google Ads revealing low-volume search terms as ‘Private’

Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.

PPC

New Google Ads feature spotted: Asset history

Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.

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Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

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Data-driven strategies for retail success

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