New Google Ads feature spotted: Asset history
Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.
A new “Used since” column reveals when assets were added to Google Ads accounts, giving advertisers crucial historical context for managing their creative assets.
The addition of this timestamp feature addresses a common pain point for digital marketers who inherit or audit accounts, as they previously had no easy way to determine how long specific assets had been in use.
Details. The new column appears at the asset level within Google Ads accounts, providing a clear date stamp for when each creative element was implemented.
Why we care. Understanding the timeline of asset implementation helps you track performance over time and maintain fresh, relevant creative content.
First seen. This update was first seen on PPC News Feed.
What’s next. This feature could signal Google’s broader commitment to increasing transparency and giving advertisers more tools for historical analysis of their accounts.
Bottom line. For agencies and in-house teams managing multiple accounts or transitioning between account managers, this feature streamlines the process of understanding asset history and planning creative refreshes.
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About the author
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.