Brad Geddes

Join us for Advanced Google Ads training with Brad Geddes to learn how to create and manage persuasive PPC ads that drive targeted traffic.

Online October 13, 2026 | 11:00am - 3:30pm ET | $199

• The buyer journey: Understanding how people engage with your company is critical in determining your keywords, audiences, ads, and attribution models. We’ll examine the buying funnel stages as they relate to several types of companies. This will become a reference point as we discuss strategies throughout the day.

• Comprehensive keyword usage and organization: Keywords are the lifeblood of every Google Ads campaign. Matching a keyword’s user intent to the buying funnel is essential. Perfecting match-type usage while controlling negative keywords can drastically increase overall revenue. You’ll learn strategies for controlling keywords, negative keywords, and auditing your keyword usage. Advanced users will enjoy the discussion on n-gram analysis for query management and analysis.

• Creating and testing amazing ads. When most companies are using AI for targeting and bidding, one of your primary competitive advantages stems from creative uses of your ads. You’ll learn how to target users throughout the buying funnel, how to properly pin assets, and gain insights from ad testing data. It doesn’t matter if you have 10 ads or 10 million; you will go through how to test individual ad groups and test at scale so you can pull customer insight data for your account.

• Audience targeting strategies. Display remarketing, remarketing list for search ads, customer match, demographic targeting, and other audience options… you’ll cover them all. We’ll also discuss how to create advertising strategies for your account that combine audience targeting data and other Google Ads features to fine-tune your customer acquisition strategy. We’ll relate these features back to the customer journey so you can fill your funnel with users based on where you want to increase your funnel size.

• Leveraging AI: AI is found throughout your Google Ads account, from broad match, AI Max, Performance Max to automated recommendations.
  • AI Max: You’ll learn how to manage AI Max campaigns and create proper messaging restrictions.
  • PMax: PMax’s biggest liability is cannibalizing your search campaigns, and you’ll learn how to make these two campaign types complement each other.
  • Bidding: Every ad group must have a proper bid, and you’ll see the stats on how match type and bid methods function together and gain insights into how target vs. max bidding actually functions.

• Open Q&A + additional assets. End the Master Class with an open Q&A session to ensure all your Google Ads questions are answered.

The advanced Google Ads training course is intended for practitioners with 2+ years experience in Google Ads. We’ll make sure to cover the basics so that beginners know how to manage Google Ads accounts, but we’ll also take deep dives into the data with multi-ad group testing, N-gram analysis, and more for the experts to find and implement new Google Ad strategies.

To get the most out of this workshop, please complete the following before attending:

• Please read Understanding the Components of Ad Copy.
• Familiarize yourself with how Quality Score works.
• Watch this video to learn how to create a custom segment in Google Ads.

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

Attended this Master Class in the past? The curriculum has been substantially updated!

11:00am - 12:30pm ET | The buyer journey + Comprehensive keyword usage and organization

12:30pm - 12:45pm ET | Break

12:45pm - 2:15pm ET | Creating and testing amazing ads + Audience targeting strategies

2:15pm - 2:30pm ET | Break

2:30pm - 3:30 pm ET | Leveraging AI + Open Q&A

Click on a Master Class to learn more! Buy multiple Master Classes for the ultimate training experience and unlock 15% off registration.