Good morning, Marketers, it’s become a yearly tradition.

Changing the year in title tags, that is. Many SEOs say simply changing [insert last year here] to [insert this year here] works. Even though Google’s John Mueller has reiterated that only significant content changes should lead to a changed date in articles.

But what is considered significant? And what does it really mean to change a date? Dig deeper in the latest article from Tadeusz Szewczyk, How to update content and dates for SEO in 2023

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

How to update content and dates for SEO in 2023

Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.

PPC

4 new Google Performance Max features are coming soon

The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends.

SEO

Google helpful content system can now impact Google Discover visibility

Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.

Discover best practices for collecting, storing, and using first-party data in your marketing efforts

In today’s digital landscape, privacy and personalization are often seen as conflicting objectives. In our upcoming webinar we will explore how businesses can leverage first-party data to achieve both.

Save my seat!

SEO

5 ways AI is the future of SEO – and 5 ways SEOs still have job security

Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.

SEO

How to choose WordPress hosting

Learn how to find the right WordPress hosting, evaluate the providers in the market and identify the features your website needs.

SEO

How Google continuous scroll has impacted organic traffic

Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's what initial data revealed.

PPC

Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns

The updates should provide improved campaign performance and the ability to reach a wider audience.

SEO

Google Search remains the go-to news discovery platform

But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.

SEO

Google limits access to news content in Canada

Google confirmed this test will impact 4% of Canadians. It's similar to what Google did in Australia in 2021.

PPC

For video ads, longer is better

On average, brands saw up to 50% higher conversions with longer videos compared to shorter ones.

The GA4 deadline is right around the corner

The auto migration by Google opt out deadline is February 28! This 5-minute GA4 preparation guide will provide insight and assistance to get started.

Learn more

SEO

New LinkedIn feature to boost your content visibility

Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.

PPC

Leveraging TikTok’s ad content to get valuable insights on top-performing products

Browse the tool for inspiration or to compare against your own campaigns.

SEO

This day in search marketing history: February 23

Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.

[Next week] Actionable search marketing training + live Q&A

Dive deep into GA4, technical SEO, advanced Google ads and more at your choice of SMX Master Class — online next Wednesday and Thursday, March 1-2. Don’t miss out!

Book yours today!

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