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Search & Social focuses on how search engines are weighting social media influences, share signals and user rating data to provide users with a more ‘personalized’ set of results. In addition to exploring the growing intersection of search and social networks, columnists provide insight on how to integrate search marketing and social activities for optimal results and more targeted traffic from these channels working together.
Social Media Marketing – Looking to establish or enhance a social media presence for your brand? Look no further. We’ll cover everything from Facebook Pages to Twitter Promoted Tweets, to Google+ links to AdWords, also exploring emerging ways to connect with your customers through social media.
Facebook Marketing – For many consumers, checking Facebook has become as important as checking email, so it’s no wonder that marketers are flocking to connect with this tremendously large audience. What’s the best way to take advantage of the current and emerging marketing opportunities and ad products? Read our Facebook Marketing column to learn from the experts.
Twitter Marketing – It’s real-time, worldwide, and the marketing opportunities on this social phenomenon are growing. From customer service to content promotion to advertising, find out how to participate on Twitter both effectively and economically.

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