Social Media Columns

Looking for tips and techniques about social media marketing on a weekly basis? Subscribe to one or more of our social media columns below. These are from both Search Engine Land, and from our sister site, Marketing Land. Leave your email address, and you’ll get it each week. Sign up at Marketing Land here.

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Search & Social focuses on how search engines are weighting social media influences, share signals and user rating data to provide users with a more ‘personalized’ set of results. In addition to exploring the growing intersection of search and social networks, columnists provide insight on how to integrate search marketing and social activities for optimal results and more targeted traffic from these channels working together.
Social Media Marketing – Looking to establish or enhance a social media presence for your brand? Look no further. We’ll cover everything from Facebook Pages to Twitter Promoted Tweets, to Google+ links to AdWords, also exploring emerging ways to connect with your customers through social media.
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