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Are we starting to see a significant sea change in SEO – where big brands like SaaS powerhouse HubSpot will struggle to rank on Google Search when they lack topical authority for keywords? Or is something else to blame?

HubSpot’s organic traffic dropped from 13.5 million in November to 8.6 million in December, according to Semrush data. Ouch. Blog topics that saw huge year-over-year declines included famous quotes, writing a resignation letter, and cover letter examples.

Read all about it – including how SEOs reacted – in HubSpot’s SEO collapse: What went wrong and why?

Danny Goodwin,
Editorial Director

SEO

HubSpot’s SEO collapse: What went wrong and why?

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

SEO

Google updates search quality raters guidelines with a focus on spam

The last update was 10 months ago, when Google released its new spam policies and March 2024 core update.

PPC

Google expands Performance Max asset/search term reporting capabilities

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.

MarTech webinar

Search marketers: Unleash your creative side with ConnectedTV

Get the playbook for making distinctive, high performing video assets. Join us to learn what makes video ads effective on CTV, how often to refresh your creatives, and a real-world success story of a brand turning creative into a competitive edge.

SEO

Google no longer shows breadcrumbs in mobile search results snippets

Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.

PPC

Google’s Vidhya Srinivasan to lead Ads & Commerce teams

Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.

SEO

How would a Google breakup impact SEO?

Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.

SEO

LLMs are disrupting search – is your brand ready?

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.

Agencies

2024 Conversion Benchmark Report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

SEO

How to build a search engine to disrupt Google

Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.

SEO

Brave Search Rerank lets you boost or remove sites from search results

Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain.

Brand-new GEO training

Generative Engine Optimization: The future of search is here

With AI-driven platforms like ChatGPT and Perplexity changing how users discover content, Generative Engine Optimization is – without question – the future of search. Are you ready to keep your content visible in this new age of GEO? Join Julia McCoy for her brand-new SMX Master Class to kick your skills into high-gear.

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