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Good morning, Marketers, do you set aside any scheduled time to find weird stuff?

What do you do when you come across a situation you can’t solve by following your typical checklist or process? According to Search Engine Land contributor Mark Jackson, it’s all about finding weird stuff (FWS). You need to pull some threads and follow the trail.

How? Some ways to FWS in SEO include:

  • Using the site: query 
  • Reviewing the history of a website
  • Google searching the brand

Check out Jackson’s article for more places to find weird stuff. It may be your key to unlock SEO success.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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TikTok commits to updating ad policies to better align with EU rules

The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.

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Twitter launches Campaign Planner

Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.

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How to measure influencer performance

The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. But measurement is still a head-scratcher. This guide from Fohr will provide you with tips on defining and showcasing success.

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Twitter launching Branded Likes

The custom emojis were previously only available to large brands paying a premium.

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NBCUniversal, Google competing to help Netflix deliver ad-based option

Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.

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Actionable tactics. Expert-led training. Invaluable Q&A.

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