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Google’s AI Overviews are more volatile than traditional organic search rankings – with 70% of rankings changing within just a few months.

Just because a page ranks in the top 10 of Google search doesn’t guarantee it will appear in AI Overviews, as the two systems work independently, according to a new analysis from Authoritas.

Because AI Overview rankings and text snippets shift frequently, it’s important to watch keyword performance so you can understand what’s working and adapt your optimization strategies if needed.

Dig deeper in Google AI Overviews more volatile than organic rankings: Report.

Danny Goodwin,
Editorial Director

SEO

Google AI Overviews more volatile than organic rankings: Report

The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.

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First-party data: The key to smarter personalization

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6 ways GPT Operator is changing PPC automation

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Chrome’s new path for privacy

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How to restructure your website using personas: A guide for better results

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