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June 12, 2019

Oops, the initial version of our email this morning had the wrong link to the Google Trends story. Our apologies for the inconvenience. It’s been corrected below.

Good morning, time to update your annotations and calendars.

Google confirmed that the June 2019 core update finished rolling out on the 8th, which means it took (just) 5 days to take effect globally. Meanwhile, the so-called diversity update rolled out between June 4 and 6, so there’s overlap to account for when you’re looking at your analytics and the potential impact of either of these updates.

If you’re a Google Data Studio user, you might be interested in a free data connector for Google Trends that marketing firm StrategiQ launched this week.

And if you’re an AMP user, take note: your traffic may be impacted by a bug. When a user goes to the Google AMP cache version of a page from Google search, clicking on the link to go to the main domain does not work. Google says it’s aware and is looking into it.

Are you finding Facebook advertising isn’t performing the way it used to? You’re not alone. The landscape has changed, Susan Wenograd of Aimclear told the audience at SMX Advanced. In a flooded social arena, success on Facebook is no longer just about media buying. It’s about strategy and creative execution. “Brands and agencies that can measure and understand triggers of brand lift will win the long game in expensive media arenas,” Wenograd said.

Lots more below including why you should be rethinking your video assets and more.

Ginny Marvin
Editor-In-Chief

Pro Tip

It’s time to rethink your video assets. Here’s why.

We need to examine the way we put together video ads because now we have less control over the new dynamic ad formats with Discovery Ads from Google. “Creative disruption and ad decomposition doesn’t have to be a bad thing – we simply need to organize for it,” explains Anders Hjorth of Innovell. “This comes down to rethinking the way brand assets are put together and how team communication channels are used. Advertisers should build video ads with various outputs: six seconds, 15 seconds, 30 seconds, 90 seconds. This requires a different creative process, with a focus on the input rather than the output. Essentially it is one story to be told in various time frames from various angles and with various formats of output.”

Read More »

The Secret Formula For Determining A Marketing Budget

Sponsored by Sharpspring

Determining a marketing budget can be frustrating. Are you investing enough? How do you know if what you’re doing is working? This guide from SharpSpring outlines two simple equations you can use to take a lot of the guesswork out of the budgeting process.

Read More »

Search Shorts

Google conferences are coming...

Google webmaster conferences. Google is hosting its own webmaster conferences now, mostly in locations where you can’t find good quality SEO events. The first ones are in India and Indonesia.

Google sitemaps API indexed counts. Google’s Search Console API for the sitemap reports won’t be showing you your indexed counts numbers anymore.

Title tags matter. Yes, title tags do matter in SEO but, for some reason, Gary Illyes from Google thinks people don’t believe him about that.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

4 Steps To Saving Money & Lowering ACoS on Amazon – PPC Hero

Building Backlinks Through Content Strategy – BrightEdge SEO Blog

Can “Big Content” Link Building Campaigns Really Work? – Moz

CCN is Shutting Down after Google’s June 2019 Core Update – CCN

Effective Ways to Find Longtail Keywords to Drive Traffic to Your Blog – Authority Labs

Enhance your campaigns with recommendations – Microsoft Advertising

Google Local Pack Finder Tests “Choose Area” Selector – Search Engine Roundtable

How Google May Rank Some Results based on Categorical Quality – SEO By The Sea

How To Bulk Export Data From Search Console (GSC) By Search Appearance Via Analytics Edge (including How-to, Q&A, and FAQ) – GSQI

The New SEMrush Backlink Database – SEM Rush

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