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Good morning, Marketers, did you know that global Google searches for [open now near me] have grown by more than 400% globally, year on year?

The rise of “near me” searches is hardly new. Some businesses went all in on the trend years ago by including “near me” keywords in their title tags – or even their brand name – because this tactic worked so well.

But Search Engine Land contributor Chris Silver Smith warns that the era of “near me” keyword optimization is over. Now, it can actually do more harm than good. It seems like Google is rewarding businesses based on proximity to a user instead of relying on keyword matching (as it should). Scroll down to click and read the surprising details.

Danny Goodwin,
Senior Editor