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July 10, 2020

Good morning, are you familiar with ERGs?

Maybe you’re part of an Employee Resource Group (ERG) in your company. These groups can play a vital role in supporting and propelling companies’ diversity, equity and inclusion efforts. The key, say experts, is to set goals, expectations and even success metrics to ensure progress. And as with anything DE&I-related, you’ve got to have C-suite support. If you’re interested in ERGs, read more here.

Have your attitudes about traveling for in-person events changed? You may recall we’ve been polling our audience about thoughts around attending events. We’ve got the 3rd round of this survey out now and would love your participation. Just 5 quick questions — Take the survey here. And thank you!

Work from home is going to be a long-term trend with significant implications for in-house and agency marketers and hiring managers. Studies show that WFH/remote employees are statistically more productive. However, we’re all keenly aware that WFH under COVID presents unique challenges. Nearly 73% of those in advertising say they are burned out, according to a recent Fishbowl survey — and 44% respondents in advertising said they’re looking for other jobs. Related, workers are also looking to jump to cheaper locations, with more than half of respondents saying they’re either looking to move or already have relocated. 

We can expect to see more agencies and teams become 100% virtual, which means broader applicant pools, lower overhead and a big need for continuing to rethink and refine processes for more successful and satisfied employees. 

Keep reading for a look at what’s up with WhatsApp Business and more. 

Ginny Marvin,
Editor-In-Chief
 
 
 
Search Shorts
 

Not all link building is bad, said Google

Not all link building is bad. Yes, Google’s John Mueller said it. He said, “to say all link building is bad would be wrong.”

Google SEO contest. If Google’s John Mueller, Gary Illyes and Martin Splitt had an SEO contest, who would win? Martin Splitt said Gary Illyes would win but Gary Illyes said John Mueller would win. 

In The Plex update. The outstanding book on Google named In The Plex is going to be updated. Steven Levy, the author, told us he is working on it this summer for a release early next year.
 

6 fundamental SEO truths to live by

This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program.

Get your copy now »
 
Social Shorts
 

WhatsApp Business is growing up

The Facebook-owned WhatsApp Business added QR codes to the app yesterday. Now instead of having to add a business number to their WhatsApp contacts, users can scan a business’ QR code. You might place a WhatsApp QR code on product packaging, receipts, or in your stores, for example. Users can scan the code to start chatting with your business. There’s an option to show a pre-populated message to get the conversation started.

Users can also now share links to catalogs and individual products from a WhatsApp chat in other chats as well as on websites, Facebook, Instagram, etc.

WhatsApp now claims more than 50 million users and “thousands of larger businesses” using the WhatsApp Business API.

More in social news …
 

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Attract new business, boost team morale, and showcase your company’s achievements — enter the 2020 Search Engine Land Awards now!

Start your application now »
 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Analyzing “How Google Search Works” Changes from Google – The SEM Post

Announcing v4 of the Google Ads API beta – Google Ads Developer Blog

COVID-19 and Retail consumer trends – Microsoft Advertising

Essential Google Maps tricks for your next road trip – Google Blog

Google Structured Data For Multiple Items On A Page – Search Engine Roundtable

Google, Amazon Funnel Money to Virus Conspiracy Sites: Study – Bloomberg

How to Start Your PPC Career in 4 Steps – Seer Interactive

News Brief: June updates from the Google News Initiative – Google Blog

Parent and child pages: Linking hierarchical post types for SEO – Yoast

Subdomain Traffic Analysis and Social Media: SEMrush Updates – SEM Rush
 
 

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