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January 27, 2023

Good morning, Marketers, ready to master SEO, PPC or GA4?

SMX Master Classes are back in session March 1-2. You can choose from six sessions – advanced SEO (with Bruce Clay), advanced Google Ads (with Brad Geddes), technical SEO (with Eric Enge), Google Analytics 4 (with Colleen Harris), PPC landing page optimization (with Brian Massey) and SEO-friendly content marketing (with Michael Brenner).

Each SMX Master Class features six hours of training packed full of insights and inspiration, as well as live Q&A. But the $249 early bird rates fly away tomorrow (Saturday, Jan. 28).

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

What is ChatGPT and why SEOs should care

Learn how this AI-powered chatbot works, who's behind the technology, and what it can – and can't – do for search marketers.

Performance Max for B2B: 4 best practices

While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.

Twitter has launched a Search Keyword Ads beta test to all advertisers

Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.

The CX trends that are shaping 2023

Join our upcoming webinar where we will explore how brands are uniquely listening to customer feedback and applying the latest techniques to garner meaningful, actionable customer insights.

Google rolling out cars for sale in Google Business Profiles

US-based dealerships can now add all their inventory to their local business profile in Google.

This day in search marketing history: January 26

LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.

Eyeing an ABM platform for your team?

Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision.

Read the full report!

13 key SEO metrics to track in 2023

The right SEO metrics to track will depend on your marketing goals. Get started with these useful metrics recommended by top SEO experts.

Early Bird rates for SMX Master Classes expire tomorrow!

Unlock an expert-led two-day training experience loaded with actionable tactics and live Q&A. Choose from Advanced SEO, GA4, and more! Book by this Saturday for best rates.

Choose your Master Class

From MarTech

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