Get the latest search marketing news

We got our hands on a 170 page PDF document from inside of Apple named Preference Ranking Guidelines. These guidelines demonstrate how Apple wants its reviewers to rate and score its AI-generated responses.

This is like the early days when Google’s Search Quality Rater Guidelines used to leak every few months – until they published them for everyone to see.

Danny Goodwin did a deep dive on version 3.3 of these guidelines, walking you through how Apple’s AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

Barry Schwartz,
Apple fanboy

SEO

Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

SEO

Google credits Gemini for better detection of fake business reviews and maps spam

Google took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year.

SEO

Google AI Mode lets you ask questions with images

Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.

Marketing artificial intelligence (AI)

5 ways marketers are using AI to increase efficiency

By automating processes and seamlessly analyzing customer behavior, AI enables marketers to craft campaigns that resonate deeply with their audiences and removes the guesswork from decision-making.

PPC

Advertisers pull back from TikTok, boost Meta amid ban uncertainty

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.

SEO

Integrating SEO into omnichannel marketing for seamless engagement

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

Content marketing

Content optimization checklist

Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

PPC

Dealing with Google Ads frustrations: Poor support, suspensions, rising costs

Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.

Expert-level training

Will we see you at SMX Advanced?

The ultimate in-person training and networking experience exclusively for advanced SEOs and PPCs is back: Grab your All Access pass now and meet us at SMX Advanced, June 11-13 in Boston.

See the agenda

Tool Tips Tuesday

Unlock the key to a stronger SEO strategy: Backlink Checker Tool

This essential tool helps you analyze your backlinks, identify anchor text patterns, and gain actionable insights to improve your link profile and rankings.

Pro tip: Use varied, relevant anchor texts to avoid penalties and enhance SEO performance.

Try it out for free.

From MarTech

• The competition you’re ignoring is costing you customers
• Why ROI is undermining B2B marketing effectiveness
• The latest trend in martech M&A: Agencies buying data collaboration firms
• 5 simple AI-generated apps for marketers (and the prompts to start building them)
• A martech tale of multi-channel confusion