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Good morning, Marketers, Google is taking a page out of its own book and is cracking down on products that are widely prohibited or regulated, or that can facilitate serious harm to self or others. The new regulations already apply to Merchant Center.

Effective yesterday, Google isn’t allowing rich results markup on any content that promote weapons, drugs, gambling products and fireworks, to name a few. 

If your business advertises any of the products that fall into the above categories, you’ll want to remove structured markup to prevent Google from completely removing your product from results. Check out the announcement

Nicole Farley,
Team PPC

Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products

This better aligns Google Search guidelines with merchant guidelines.

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Forecasting web traffic using Google Analytics and Facebook Prophet

Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.

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3 ways to dominate with Google Auction Insights and search intelligence

Use data to make better ad campaign decisions and dig into search intelligence to understand why certain ads are successful.

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11 Google Sheets formulas SEOs should know

Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.

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Webinar: Deliver better results and enhance SEO with web accessibility

Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.

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Google documents how to inject canonical tags using JavaScript

Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.

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How to migrate to Google Analytics 4: A step-by-step guide

Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.

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Create next-level customer experiences with a DXP

If you’re not able to deliver the kind of speed and user experience you require, a digital experience platforms (DXP) can help.

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Become a master of search marketing in 2022

Dive deep into GA4, Advanced Google Ads, PPC landing page optimization and more!

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