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If you’re running Local Service Ads (LSAs), you’ll need a matching Google Business Profile (GBP) by Nov. 21. Otherwise, your LSAs will stop showing.

What else you need to know: “Beginning in early 2025, your existing customer reviews will also be managed from your Google Business Profile. Reviews will surface on both your Local Services ads and your Google Business Profile,” according to Google.

Programming note: If you entered the Search Engine Land Awards, we will reveal the finalists today on Search Engine Land. So make sure to find my article after 8 a.m. ET to see if you made the list. Good luck to all the finalists!

Danny Goodwin,
Editorial Director

PPC

Google is making a major change to Local Service Ads

Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.

PPC

5 KPIs to measure paid media success and 5 to measure business success

Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.

PPC

LinkedIn Message Ads: Everything you need to know

Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.

PPC

Scaling local advertising with automation in the new media landscape

How to improve performance and efficiency.

Social media

Bet on the right social media strategies in 2025

Is your social media strategy primed for success in 2025? Sprout Social’s latest brief might just be the resource you’re looking for.

PPC

TikTok unveils 5 new advertising tools

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.

PPC

19 keyword mining tools and strategies for PPC campaign growth

Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.

Brand marketing

The secrets of top performing brands

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard.

SEO

Case study: August 2024 Google core update and a recovery plan

Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.

Free online training

Actionable training + live Q&A are just a click away

Explore the SMX Next agenda, featuring expert-led sessiosn, live Q&A, community meetups, and more — then grab your free pass and join us online November 13-14!

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