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Google’s AI Mode is here – and it’s already rewriting the rules of SEO. That’s according to Search Engine Land contributor Britney Muller, who shared some of her early findings in Google’s AI Mode: Here’s what matters for SEOs and marketers.

Muller tested dozens of keywords across various search intents and uncovered more than 20 key insights, including output lengths, citation patterns, image thumbnails, mobile vs. desktop, and much more. Plus, there’s a surprising amount of local intent.

P.S. Join us for SMX Advanced June 11-13 in Boston. See the full agenda here. Our Super Early Bird pricing flies away on March 29, so get your ticket now!

Danny Goodwin,
Editorial Director

SEO

Google’s AI Mode: Here’s what matters for SEOs and marketers

Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.

SEO

Google may remove your page from search if users don’t interact with it

Google once again confirms user interactions play a role in ranking and indexing, especially if users don't click on pages in search results.

SEO

Microsoft Bing/Copilot use schema for its LLMs

Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.

Analytics & conversion

How does your landing page stack up?

If you’re driving traffic but not seeing results, it might be time to take a hard look at your conversion rates. Get industry-specific data to help understand what “good” performance really looks like.

SEO

SEO priorities for 2025: Your guide to search success

SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results.

SEO

Reddit SEO: Everything you need to know

Reddit’s search dominance is growing. Here’s how to harness its SEO potential effectively to boost visibility.

Email marketing

Email’s not dead — it’s your agency’s growth engine

Your clients may be chasing the next big thing — but smart agencies know email still delivers. Discover how your agency can turn email into a high-impact, data-driven growth engine.

PPC

How to expand from Meta Ads into Google Ads

Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth.

Advanced Google Ads training

Next week: Take your Google Ads campaigns to new heights

Inefficient PPC campaigns can kill your business. Don’t let that happen! Join legendary PPC pro Brad Geddes for his time-honored Advanced Google Ads workshop, online Wednesday and Thursday (3/26-3/27) at SMX.

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