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Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry.
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.
The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions.
The live shopping stream feature is expanding to more creators, and will offer increased flexibility in terms of timings.
The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.
Learn how to set data-backed PPC budgets for 2024 success. Get tips on goal-setting, cross-channel analysis, and getting executive buy-in.
A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday.
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.