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Google Local Service Ads roll out impression share data
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
ChatGPT turns one: How generative AI is revolutionizing PPC
In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry.
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.
Google Merchant Center Next will soon support rules and supplemental feeds
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Reddit launches new Conversation Placement ad formats
Carousel Ads and Product Ads are now globally accessible to all advertisers.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
How to combine Google Ads with other channels to retarget, nurture and convert
Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.
Google Merchant Center is removing 4 attribution models from conversion tracking
First-click, linear, time-decay, and position-based options will no longer be available.
Pinterest rolls out AI body type filter to improve search inclusivity and engagement
The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions.
YouTube updates Product Drops tool for enhanced accessibility and control
The live shopping stream feature is expanding to more creators, and will offer increased flexibility in terms of timings.
Using auction insights for better PPC competitor analysis
Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.
How to retain clients in PPC
Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance audits, regular check-ins, and more.
Google Ads boss Jerry Dischler steps down
The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan.
Reddit launches new certification in engaging ad creatives
Marketers who complete the course will become a Reddit Ads Creative Certified partner and receive a digital badge to showcase.
LinkedIn rolls out performance measurement and Document Ads enhancements
The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.
Key takeaways from the UK’s most effective holiday ads in 2023
Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
Google policy update will restrict consumer finance ad targeting
Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions.
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Microsoft Advertising launches new tool for enhanced ad revenue analytics
The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.
TikTok launches new tool to help creators improve engagement
Creative Cards provide suggestions on how to create content that resonates more effectively with the TikTok audience.
Google Bard can now answer questions about YouTube videos
Google is expanding Bard's capabilities to boost engagement on YouTube.
2024 PPC budgeting: How to plan and secure your ideal budget
Learn how to set data-backed PPC budgets for 2024 success. Get tips on goal-setting, cross-channel analysis, and getting executive buy-in.
YouTube steps up roll out of Shorts ads
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.
Google is updating its Video publisher policy
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies.
Google tells ‘freaked out’ advertisers to ignore account suspension notification
A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday.
Best of SearchBot: Create a Facebook post promoting Black Friday deals
A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals.
Snapchat is testing an ad-free subscription
A new $10.50 monthly tier offers users the ability to explore the platform without disruption from Story and Lens ads.
Sam Altman returns to OpenAI as CEO ‘in principle’
Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, restoring the status quo.
YouTube is deliberately ‘suboptimal’ for people using ad blockers
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
Google Ads investigating issue impacting AdMob
Users are having trouble getting the latest AdMob data because some clicks are not showing up in the reports.
Google Ads is updating Location asset requirements
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.
Google Ads no longer supports Store Sales Direct
Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product.
Google shares automatically-created assets FAQ and marketers give their verdict
Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she receives about ACA.
Google announces update to child and teen ad policy language
Google is revising the language in three child and teen ads policies to offer increased clarity and transparency.
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
Meta unveils new AI tools for video asset creation and picture editing
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.
TikTok launches new tool to provide more insight into how ads drive conversions
Engaged View-through Attribution (EVTA) helps advertisers gauge the impact of engaged views on conversions.
Instacart unveils new tools to boost discovery for up-and-coming brands
Digital Sell Sheets and Brand Explorer help retailers discover up-and-coming brands to stock on their shelves.
Upgrade your 2024 B2B marketing game with this powerful ad channel
Attend this webinar to get a jump start into the new year.