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The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new 'recently used' label.
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.