SEO
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Google Search Organization markup adds name, address, contact information, and other business identifiers
Google has updated the Search Console and Rich Results test reporting to support these new additions.
Google November 2023 core update rollout is now complete
The fourth broad core algorithm update of 2023 is now done rolling out.
3 quick SEO wins to kick-start growth next year
Driving SEO growth takes time, but you can implement these simple but effective tactics in the next 3-6 months to get short-term wins.
How to evolve an SEO strategy: Key elements to review
Keep your SEO strategy dynamic with regular refreshes. Check out areas to audit when updating your plan each year.
Google Search now supports discussion forum and profile page structured data
Google can show these as rich results in Google Search and Google also added new Search Console reports.
What is technical SEO?
An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know.
Number of websites blocking Google-Extended jump 180%
The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.
Google Search Console was down today
You may be seeing a 500 error when trying to access the tool.
How to find high-potential keywords for SEO
High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them.
Googlebot crawl rate tool in Search Console is going away
The tool is going away on January 8, 2024 because Google says it is no longer useful.
Google’s 2023 Search quality rater guidelines update: Here’s what changed
The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users.
Sam Altman returns to OpenAI as CEO ‘in principle’
Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, restoring the status quo.
AI content creation: A beginner’s guide
See how AI is changing the game for SEO, plus get tips for balancing AI-assisted content production with quality standards.
Local SEO for new physical locations
Here's why and how to set up digital properties early to help maximize online visibility for brands opening new locations.
Quality rater and algorithmic evaluation systems: Are major changes coming?
Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias.
9 tips for converting more organic traffic
Struggling to convert your hard-earned organic traffic? Learn nine tactics to boost your site's conversion rates.
How SEO and digital PR can drive maximum brand visibility
Use SEO tactics that complement a digital PR strategy to boost reputation and visibility with organic traffic and user engagement.
Google Search Console experience and enhancement reporting bug
Google is working on a fix, this has no impact on indexing or ranking.
Preparing for Google SGE: Essential guide for marketers
Uncover insights and actionable tips on how to adapt and thrive in the dynamic landscape of AI-driven search experiences.
With OpenAI in chaos, Sam Altman joins Microsoft
Microsoft has hired Altman and other OpenAI colleagues. A majority of OpenAI employees have threatened to quit if the board won't resign.
How much does SEO cost?
A look at the true cost of implementing a successful SEO strategy in 2024 that goes beyond just agency and consultant prices.
AI for SEO content creation: 5 real-world examples
LinkedIn, CNET, Bankrate and others are testing AI content creation for SEO. Here are key learnings to inform your content strategy.
Google adds small business filter to shopping search results
Google said it is "making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond."
Shocker – Sam Altman out at OpenAI in huge CEO change
OpenAI lost confidence in Altman and said new leadership is necessary. OpenAI CTO Mira Murati has been named interim CEO.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
How to integrate user-generated content into your SEO strategy
Learn how to harness UGC to boost your SEO, strategies to integrate it into your workflow, and tips to maximize value while minimizing risks.
Google updates search quality raters guidelines
It has been 11 months since the last update, here is what changed.
Google search antitrust trial updates: Everything you need to know (so far)
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet.
How to use Bard to get ahead of Google algorithm updates
Here's how Bard's real-time insights and direct access to Google resources can help you navigate algorithm changes.
Google Search goes after fraudulent and manipulative DMCA takedown requests
The lawsuit alleges two men created over 65 Google accounts and submitted hundreds of thousands of fake DMCA takedown requests to remove competitors from the search results.
How to create and manage an SEO budget
Investing in SEO requires assessing your goals, website limitations and resource needs. Get insights into effective SEO budgeting here.
Automated SEO reporting for clients: The agency’s guide
In this step-by-step guide, you’ll learn how to leverage automated SEO reports to strengthen your client-agency relationships.
Bing adds AI-generation captions to some search result snippets
This uses GPT 4 to make the Bing search results more relevant and informative, Bing said.
New Yahoo Search experience to start rolling out in the first weeks of 2024
At SMX today, Brian Provost, the SVP & GM at Yahoo said the new Yahoo Search experience will be launching soon.
Microsoft rebrands Bing Chat as Copilot
Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.
Google Search ranking improvement aims to surface hidden gems
Google will surface personal insights and experiences from social media blog posts and forums. This is not an updated helpful content update.
Google launches new personal search experience with follow button and personalized ranking
Plus, perspectives is coming to desktop, content creators get more visibility and more.
Google Search tests Notes on search results
The notes feature is a labs experiment that you can turn on or off.