SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
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We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
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We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
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Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
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The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Dig deeper into SEO:
Ranking is only half the job: SEO for task completion
Learn why rankings alone fall short, how task completion boosts conversions, and why better UX can strengthen long-term search performance.
The SEO career playbook is dead. Good!
Still using 'years of experience' as your only trust signal? Don’t be surprised when your next experience is figuring out unemployment.
Google updates Search profiles with design update, lower subscriber requirements and single login
Good news for publishers, you can manage multiple profiles from one login.
OpenAI is turning ChatGPT ads into conversations
OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party integrations.
3 GEO pillars: LLM readability, brand context, agentic commerce
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
Google Ads is showing advertisers how their spending compares with peers
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Google expands agentic commerce tools ahead of the holiday shopping rush
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
SMX Now: Find the entity gaps holding back your content strategy
See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Are you building software instead of doing marketing?
Your team doesn't need to build every AI workflow. Decide what to automate in-house, buy from a vendor, or outsource.
Gemini 3.8 Live powers Google Search Live
Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.
The follow-up query: Rethinking SEO for conversational search
A search can now become a chain of questions, comparisons, and decisions. Build content that supports what users ask next.
What happens before search strongly shapes the decision
Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
SEOquake: How to use the free Chrome extension for fast on-page SEO audits
SEOquake is Semrush's free Chrome extension for on-page SEO analysis. See what it shows, how to use it, and what's new in the rebuilt version.
Facebook ad costs fall as traffic and lead performance improves: Report
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Google Business Profiles rolls out Collected Info
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
The future of content isn’t writing. It’s thinking
SEO content is getting cheaper to produce, shifting value toward the ideas, expertise, judgment, and experience behind the words.
Google tests paying publishers for using its content in AI Mode, AI Overviews and Gemini
This is a Google Search Console feature named AI contribution and is being tested with a limited number of publishers.
Keyword seed selection for international SEO
International keyword research can make a market look empty when the seed misses local terms. Here’s how to find better entry points.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google Analytics launches customizable Dashboards
Google Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.
Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
Google Search Console Indexing report missing June data
This is impacting everyone, so it seems to be just a reporting issue and not an issue with your site's indexing performance within Google Search.
The ghosting epidemic: Why efficiency killed basic professional courtesy
Ghosting prospects, candidates, partners and vendors wastes time and damages relationships. Closing the loop still matters in business.
Content marketing success falls to 12-year low: Survey
AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.
How to use Claude to run a stronger CRO audit
Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
When SEO best practices become SEO dogma
SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?
The dehumanization of SEO: Displaced by code, ignored by communication
When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.
Google’s top ranking factors, according to 131 SEO professionals
Search intent ranks highest, backlinks remain influential, and original research outperforms scaled AI content in perceived ranking impact.
Jessica Bowman: SEO can’t win AI visibility alone
AI weighs reviews, operations and reputation — not just content. Bowman says future visibility depends on the whole business.
4 risks hiding in your branded search results
Your branded search results can change in ways that affect visibility and perception. Learn what to monitor and how to spot emerging risks.
Caught by Google’s spam update? Don’t make recovery harder
Rushed fixes can make recovery harder after a Google spam update or manual action. Here’s what to investigate, address, and avoid.
The AI hours nobody on your marketing team is counting
AI adoption can turn marketers into unpaid (ineffective) software teams, while the real work absorbs the opportunity cost.
Inside Google Maps: 72 ranking signals and the architecture behind local search
Newly recovered Google data reveals how entities, web signals, geography, and semantic systems shape local visibility.
Before scaling programmatic SEO, prove the pattern works
Your first 50 pages can tell you whether the next 5,000 are worth building. Here’s how to turn a pilot into a scaling decision.
Google says DMA changes in EU resulted in worse degradation of search quality ever
Google said "the changes mark the largest reduction in quality of service at the world's most popular internet search engine in its 29-year search history."
How to build an AI governance framework for SEO
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
Why growing restaurant chains win at local search and AI visibility
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.