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Google updates Bard to improve math, logic responses
Google said Bard can better understand and respond to prompts for multi-step word and math problems. Coding is coming soon.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google Maps can detect fake phone numbers in photos and remove them
Google also shared some states on how it fought fake reviews and content in local search.
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do? Meet As Told to Buzzy.
Search marketing: Evolving roles, responsibilities, challenges
Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds.
How paid placements will evolve alongside AI-powered search
Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how.
How to write a content marketing mission statement
Give your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
Gender pay gap persists: Men earn 26% more than women in search marketing
Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.
Should you block ChatGPT’s web browser plugin from accessing your website?
It's a hot debate in SEO right now: You can block OpenAI's ChatGPT-User bot with robots.txt – but should you? Short answer: No. Here's why.
Event tracking in Google Analytics 4: What marketers need to know
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.
How to master Google News optimization to boost content visibility and traffic
Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share.
How to build a values-based agency that drives results
Here are ways to build a strong values-based culture to strengthen your agency and drive the results you seek.
2023 Salary & Career guide: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey.
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics.
Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing.
How the March 2023 Google core update compared to previous core updates
We asked some of the Google tracking data providers for data on the latest Google algorithm update.
New SEO study reveals the biggest investments of 2023
Insights into the future of digital marketing and paid media.
Domain Authority is dead: Focus on SEO content that ranks
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
Google launches Perspectives, About this author and more ways to verify information
Google's new features should give searchers more reason to trust your site, your authors and the content on your pages.
Google March 2023 broad core update done rolling out
This March 2023 core update took 13 days to roll out. This was a fairly impactful update compared to previous core updates.
How to survive a Google core update and come out on top
Learn four tips to improve your website so it won't just survive a Google core update – but maybe even thrive.
Core Web Vitals report within Google Search Console updated
You may see a change in the number of URLs reported in the Core Web Vitals report in Google Search Console
Microsoft fixes data loss within Bing Webmaster Tools API
Make sure to rerun any scripts you have that may be missing data from the Bing Webmaster Tools API.
Join us online THIS WEEK for MarTech… for free
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
Google Ads testing verification badges
We were unable to replicate the badge, and requests for comment from Google have not been answered yet.
Google Search Console breaks out Merchant listings and Product snippets appearances
This is an update to previously launched reports from last September.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
How much should you budget for content?
Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.
This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
2023 Survey: Local search ranking factors
Whitespark has surveyed dozens of local SEO experts to compile what they believe are the most important ranking factors for local search.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
The new Bing making (small) gains on Google Search
Page visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for some publishers.
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
TikTok CEO faces congress over security concerns
The US government, worried about China's manipulation, seeks to manipulate TikTok to do what it wants.
Is ChatGPT your secret weapon for SEO content editing?
Refreshing existing content is vital to the SEO content lifecycle. Here are various ways ChatGPT can aid with content editing for SEO.
Optimizing for Bing Places: Is it worth it?
Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries.