SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
Stay ahead of the curve
The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
Daily newsletter
Don’t miss out on any important updates or insights. Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free and stay informed about the latest in the search industry.
Dig deeper into SEO:
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Why traditional keyword research is failing and how to fix it with search intent
High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
Google confirms most review count bugs fixed but some still to go
A week after the stressful Google reviews count bug, Google still has not fully resolved the issue - but it should be resolved soon.
Google adds member pricing beta type to Merchant listing pricing structured data
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
Think spiderwebs, not funnels for remarkable SEO results
Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings.
OpenAI may pay Reddit $70M for licensing deal
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.
7 best AI image generation tools to bring your content to life
Looking for the best AI image generator? Whether you need photorealistic art or stylized graphics, these tools deliver.
7 reasons why we love SEO
What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike.
YouTube citations in Google AI Overviews surge 25%
Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and current events.
How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC
Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.
Google Search now uses Speculation Rules API to make search faster
Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the Chrome address bar, and in other places like the search box on Android.
Why interactive content is key to AI-optimized search success
Learn why interactive content can outperform static content in generative AI search and tips for implementing it.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
Google News automated publication pages to start in March
This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually.
Google lawyer: Less than 1% of YouTube views come from search
This statistic was revealed in federal court as Google fights an antitrust lawsuit brought by video platform Rumble.
7 ways to increase SEO revenue without losing clients
From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.
Take your career to the next level: Become a search marketing master
For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
Technical SEO post-migration: How to find and fix hidden errors
Migrations can break your site in ways you never expected. Address SEO issues before they cost you rankings, traffic, and conversions.
Google bug cause reviews to drop out of local listings
Starting this past Friday, Google seems to be showing fewer and fewer reviews on Google local listings. It seems like it is a bug that Google is working to fix.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Best WordPress plugins to improve SEO
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
Google algorithm changes blamed for 50% traffic drop to news site the Sun
The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.
How to master user intent with SEO personas
Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.
Google Search testing ‘AI Mode’
Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.
AI search is gaining traction, but it isn’t replacing Google: Survey
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Is rank tracking dead? Why Google’s new rules are changing the game
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
OpenAI drops sign in requirement for ChatGPT search
You no longer need to sign up or have an account to use OpenAI's search feature.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
Google organic and paid CTRs hit new lows: Report
Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.
Google AI Overviews now with detailed shopping comparisons
Google Search will provide a very detailed comparison of two products within its AI Overviews.
Mentorship in SEO: How to learn, grow, and build your network
SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-track your learning and boost your career.
ChatGPT growing as a traffic referrer, reshaping search behavior: Report
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.
From retro gaming glory to fighting Google: The journey of Brandon Saltalamacchia
Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid search engine.
How volatile have Google rankings really been?
Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.
Product studio now available within Google Business Profiles
When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes.
How to analyze and fix traffic drops: A 7-step framework
Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.
Google search trends every restaurant needs to know in 2025
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
Google Search launches Ask for me
This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.