SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
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We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
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We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
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Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
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We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Google revives Tag Assistant
Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy and campaign performance.
Top 10 SEO expert columns of 2024 on Search Engine Land
How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024.
Top 10 PPC expert columns of 2024 on Search Engine Land
Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024.
Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search
Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports.
OpenAI works to restore access to ChatGPT and other services
There has been a major outage for ChatGPT, APIs and Sora for the past few hours.
Google December 2024 spam update done rolling out
This spam update took about 7 days to fully roll out and is now complete.
Google algorithm updates 2024 in review: 4 core updates and 3 spam updates
There were seven confirmed algorithm updates (two less than last year). But Google's March core update was Google's biggest update ever.
Google expands AI organized search results to restaurants
Google expanded these for dining recommendations within Google Search.
Top 15 SEO stories of 2024
Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
SEO noise vs. SEO signals: Distilling what truly impacts rankings
Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
Data providers: Google December 2024 core update was more volatile than last
This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.
Google’s review deletions: Why 5-star reviews are disappearing
Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.
Search, social and video: Evolving digital PR for 2025
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.
Amazon SEO: A comprehensive guide
Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.
Google December 2024 spam update unleashed
This update was released a day after Google finished rolling out the December core update.
Navigating political censorship in digital PR: Understanding media ownership and trust
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.
3 ways to use AI for SEO wins in 2025
AI is changing SEO – but human creativity and strategy remain key. Here’s how to combine both for SEO success in 2025.
How to maximize visibility on Google’s blended SERPs
Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic.
Google December 2024 core update rollout is now complete
This update took 6 days to roll out and was a typical Google core update.
Bing Image Creator is now directly in Bing search and faster
Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design.
YouTube SEO fundamentals: What you need to know
YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.
Google AI Overviews: Everything you need to know
Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.
Top 5 takeaways from the 2024 Web Almanac SEO Chapter
Discover key learnings from a deep dive into web – including robots.txt files, robots directives, canonical use, dynamic rendering, and more.
Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM
Bing's search team said it "trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely."
Google AI Overviews rising in B2B technology, healthcare sectors
Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.
Does schema still matter in AI search?
Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.
Google’s new help document on faceted navigation
Faceted navigation can potentially lead to overcrawling and slower discovery crawls.
ChatGPT’s search surge: 1% market share predicted by 2025
ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?
TikTok takes U.S. ban challenge to the Supreme Court
With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.
ChatGPT search is now available to all free users
ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth.
Exploit reveals how and why Google ranks content
Google exploit reveals insights into consensus scoring, query classifications, site quality scores and more.
13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
Boost your SEO with the right types of backlinks
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals
Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
How to set up and optimize your Google Business Profile
Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.
Google December 2024 core update rolling out now
Google has released its fourth core update for the 2024 year today.