SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
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We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
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We offer the latest data and insights to support your SEO initiatives.
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Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
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We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Dig deeper into SEO:
What counts as a “good” conversion rate in 2025?
New industry benchmarks reveal what success really looks like.
Indexing and SEO: 9 steps to get your content indexed by Google and Bing
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.
Data providers: Google March 2025 core update had similar volatility to the previous update
Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.
The next wave of search: AI Mode, deep research and beyond
Discover how deep research and agentic AI models are transforming search and the way users find information.
Pagination and SEO: What you need to know in 2025
Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Meet LLMs.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
Google drops AI while browsing feature
This feature allowed you to, while browsing a webpage, ask Google to generate key points from the page.
Remote, content SEO roles in decline: Report
The median salary of all open SEO positions was $82,000. Majority of open positions with salary range of $250,000 to $300,000 mentioned AI.
Google March 2025 core update rollout is now complete
This update took 14 days to roll out and was a typical Google core update.
6 easy ways to adapt your SEO strategy for stronger AI visibility
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
Book your SMX Advanced pass by Saturday to save big!
Super Early Bird rates fly away March 29... don't miss out on the best price available.
How to build a better, smarter, more discoverable site architecture
Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.
AI, SEO, and Client Success: 7 Agency Trends Defining the Year
Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.
Google rolls out AI Overviews In EU regions
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
Ex-Google exec: Giving traffic to publishers ‘a necessary evil’
In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.
How geotagging photos affects Google Business Profile rank: Study
How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on 'near me' vs city-based Google ranking.
Google Business Profile bug prevents adding new businesses
There seems to be an issue with phone numbers preventing you from creating new business profiles and also phone numbers being removed from some existing business profiles.
Answer engine optimization: 6 AI models you should optimize for
Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.
Google AI Mode rolling out to second batch of users now
For the first hour or so, the invites to try out AI Mode from Google did not work - but now it does.
SEO execution: Understanding goals, strategy, and planning
SEO isn’t just about tactics – it’s about setting the right goals, crafting a strategic vision, and executing a clear plan.
Social search is Gen Z’s Google: Are you visible where it matters?
From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.
Google: Not all sites will fully recover with future core algorithm updates
Google will however keep working to reward content creators; but not all deserve to rank well at this point.
Beyond Google: How to put a total search strategy together
Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more.
Google Search Console API gains 24-hour hourly data for past 8 days coming soon
Now you can programmatically get access to the 24-hour search performance data from the Search Console API.
Google’s AI Mode: Here’s what matters for SEOs and marketers
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
Google may remove your page from search if users don’t interact with it
Google once again confirms user interactions play a role in ranking and indexing, especially if users don't click on pages in search results.
Microsoft Bing/Copilot use schema for its LLMs
Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.
SEO priorities for 2025: Your guide to search success
SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results.
Reddit SEO: Everything you need to know
Reddit’s search dominance is growing. Here’s how to harness its SEO potential effectively to boost visibility.
What today’s consumers expect — and how marketers should respond
Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.
How to integrate GEO with SEO
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
82% of Google AI Overviews citations come from deep pages: Report
Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.
Google AI Overviews caught linking back to its own search results
So much for Google telling publishers they are prioritizing linking out to external sites.
Bing Webmaster Tools Copilot feature now available to all users
This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone.
Bing Webmaster Tools Search Performance reports gains comparisons
You can now compare clicks, impressions, CTR, keywords, and pages across dates in the performance reports.
4 SEO practices with diminishing returns
Some SEO tactics work – until they don’t. Learn which ones lose value over time and how to optimize smarter.
How to use Google Search Console for keyword research
Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how.
Generative AI use surging among consumers for online shopping: Report
Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.