SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
Stay ahead of the curve
The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Dig deeper into SEO:
Topic clustering for SEO: 5 mistakes to avoid
Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
Data providers: Google November 2024 core update was less volatile
This last Google core update was less impactful than the August core update and some other core updates.
Bing Webmaster Tools releases Copilot beta
Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users.
Google Search Console Insights no longer to show data from Google Analytics
Google says this change is to make it easier to use these reports.
Google Search fixes delayed indexing issues
Google has confirmed it is investigating indexing issues within Google Search.
SEO for ChatGPT search: 4 key observations
Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.
Google clarifies how Google’s crawlers handle cache control headers
Google is also asking site owners to allow Google to cache your web pages.
How to find emerging audience needs using Google Trends
Bridge the gap between SEO and audience intent. Learn how Google Trends, digital PR and behavior analysis can improve brand performance.
Google adds FAQs on site reputation abuse policy
Google added several frequently asked questions around the site reputation abuse policy.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google CEO Sundar Pichai: Search will profoundly change in 2025
Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.
Crawl budget: What you need to know in 2025
Confused about crawl budget? This comprehensive guide explains it all – from server capacity to fixing crawling issues for better indexing.
A guide to creating short-form videos
Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts' competitive algorithm-driven ecosystems.
Google November 2024 core update rollout is now complete
This update took 24 days to roll out and was a typical Google core update.
How to analyze your SEO competitors to find opportunities
Gain the upper hand in search by analyzing your competitors' strengths and weaknesses in on-page, content and technical optimization.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
Google Search makes it easier to search without personalization
Google Search now labels if the results are personalized and gives you a quick way to turn off personalization.
How to search Google by date with before: and after: search commands
The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify.
19 advanced Google search operators you need to know (and some we’ve said goodbye to)
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console
Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more.
Rand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.
Surprising data: 15% of Google searches are driven by only 148 terms
In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.
PPC experimentation vs. PPC testing: A practical breakdown
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.
OpenAI has no immediate plans for ChatGPT advertising
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
How to become an industry thought leader by building content pillars
Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience.
Google Chrome site engagement service metrics
In Chrome, type chrome://site-engagement/ to see which sites you engage with the most.
How to cultivate SEO growth through continuous improvement
Maximize your SEO potential with an iterative approach. Optimize, monitor and refine your strategy regularly to stay ahead.
8 tips to craft clear and impactful client communication
Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
How to monitor brand visibility across AI search channels
Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
ChatGPT search: Does it deserve the fanfare?
Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.
Core Web Vitals: How to measure and improve your site’s UX
Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability.
How to do an SEO projection
Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results.
Long-tail keywords: Target lower-competition phrases and attract qualified visitors
Discover how long-tail keywords boost SEO by driving targeted traffic and conversions. Learn to identify, optimize and use these keywords.
Google Search Console recommendations now fully live
Note, you still may not see it if Google does not have recommendations for you.
Everything you need to know about page experience in 2025
Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.
5 GEO trends shaping the future of search
What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.