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This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
2023 Survey: Local search ranking factors
Whitespark has surveyed dozens of local SEO experts to compile what they believe are the most important ranking factors for local search.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
The new Bing making (small) gains on Google Search
Page visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for some publishers.
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
TikTok CEO faces congress over security concerns
The US government, worried about China's manipulation, seeks to manipulate TikTok to do what it wants.
Is ChatGPT your secret weapon for SEO content editing?
Refreshing existing content is vital to the SEO content lifecycle. Here are various ways ChatGPT can aid with content editing for SEO.
Optimizing for Bing Places: Is it worth it?
Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
How The Verge gamed Google with its ‘best printer 2023’ article
The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn't rank. Yet it does.
Google Bard is here and disappointing vs. Bing Chat and ChatGPT
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot.
Google explains why Bard rarely lists citations and links to content creators
Google said it will link to citations when Bard directly quote at length from a webpage.
6 steps to a winning enterprise SEO strategy
Pitching to the C-suite? Turn your enterprise SEO strategy into a story to help your bosses make better business decisions. Here's how.
This day in search marketing history: March 22
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
Google adds ranking update history to Search Status Dashboard
Google said the new Ranking section of the Search Status dashboard will show active updates as well as history up to 2020.
Breaking Bard: Google’s AI chatbot lacks sources, hallucinates, gives bad SEO advice
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
Google Bard waitlist opens: How to get access to the AI chatbot
You can sign up for the waitlist if you are based in the US or UK.
Bing Image Creator added to Bing Chat
This is powered by the DALL∙E model and is rolling out to Bing Chat.
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
Discover cutting-edge martech solutions for free – online next week!
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
Bing adds Bing Chat answers to search results
We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.
8 important content strategy goals to consider
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Your SEO guide to the ChatGPT API
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
Why SEOs should focus on creating trust
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
Insourcing vs. outsourcing: The pros and cons for content creation
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
Semrush ends 2022 with 95,000 customers, 35% revenue growth
Company says optimizing for new AI-powered chat interfaces in search is similar to optimizing for featured snippets
Get the latest SEO trends and predictions for 2023
Learn the top trends to incorporate in your SEO strategy this year.
How you can deal with decentralization in international SEO
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here's what you can do about it.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
The new Bing: No more waiting list?
Many people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access.
Google releases March 2023 broad core update
This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete.