SEO
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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How to use Google entities and GPT-4 to create article outlines
Learn how to produce an article outline based on the top entities of your chosen page with this guide to automated prompt engineering.
How to optimize content for Google Perspectives
Here's how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that customers will value.
SMX Advanced is online next week… don’t miss out!
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience.
How to create an SEO Chrome extension using ChatGPT
Learn how to use ChatGPT to build your own customized SEO extensions, upload them on Google and use them on a daily basis for free.
Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator
Bing Chat now supports 30 chat turns in a single conversation.
YouTube is the most profitable platform for creators, survey shows
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Get your B2B site unstuck: Top SEO tips for stagnant sites
Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site.
Content mapping: Who, what, where, when, why and how
Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.
Google Bard now can use your device’s precise location for more relevant local results
To enable this, manage your preferences in location settings.
How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search
Here's everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement.
How to establish your brand entity for SEO: A 5-step guide
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
Google now treats .ai domains as generic top-level domains
That means that Google won't default .ai domains as being geo-specific to Anguilla.
Google Local Service Ads mass policy violations
Google is investigating if this is a bug or a new enforcement of some kind.
3 ways to use AI for sitewide entity optimization
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
10 link-building services to scale your SEO efforts
10 popular options when considering link-building service providers.
We turned Search Engine Land into a chatbot
We trained ChatGPT on our content and turned our website into a chatbot so you can explore, experiment and learn more about search marketing.
Test driving Google’s Search Generative Experience
Here are some early findings from a 30-query mini-study designed to push the limits of Google's generative AI search experience.
Google Search Console Insights adds your growing content report
This new report is designed to help those who have not associated their Search Console Insights property to their Google Analytics property.
Bing Chat gains Android home widget and improved sports scores
Plus, Bing Chat rolled out a number of improvements to SwiftKey.
Google Search Console shows the wrong mobile indexing status for some sites
Some have been wondering why their mobile-friendly sites are being crawled using the desktop crawler, well, it might be a reporting bug.
How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
Google Search Console performance report delayed but Google will fix the issue
At the time of writing this story, the reports were delayed by over 65 hours.
Is your YouTube Channel a brand video graveyard? How to revive it
Don't let your YouTube channel go to waste. Learn how to revitalize it and reap the rewards of a vibrant, engaged and lively audience.
Google Search of today won’t exist in 10 years, says DeepMind co-founder
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
How to do B2B content marketing the right way (with 5 examples)
Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.
Hands-on with Google’s new Search Generative Experience
Here's your early look at a variety of searches on the new Google Search Generative Experience.
SEO and ChatGPT: What’s DAM got to do with it?
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
TikTok tests AI chatbot for search and discovery
Company confirms the Taka chatbot, saying it is 'designed to help make it easier to discover entertaining and inspiring content on TikTok.'
Google opens access to Search Generative Experience today
Some of you who signed up for the waitlist will get an email notifying you that you have access to try out the new labs search experience.
Google Top Quality Store badge replaced Trusted Store badge
Google said this change "will not affect your performance metrics at all."
How Google Business Profile pre-defined services can impact local SEO
Looking to boost your local SEO rankings? Consider adding pre-defined services to your Google Business Profile listing. Learn more here.
Boost your visibility in search with online reviews
Take a closer look at how Google reviews, rankings, and ratings work together to help new businesses and get tips on how you can start getting reviews.
Google Search bug caused a drop in video traffic
Between May 4 and May 17, there was a bug with Google Search that caused sites to get less traffic to their video content.
3 key trends impacting search marketing today
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
How to convince leadership why they can’t ignore SEO
Struggling to get buy-in for your SEO efforts? Here are four things you can do to help leadership understand the value of investing in SEO.
Google Bard adds images in responses
Bard now includes Google Search images for visual responses. You can also ask Bard for images. Each image will be accompanied by its source.
Google announces new topic authority system to better surface news content
Google said this will help with newsy queries in specialized topic areas, such as health, politics, or finance.
Bing to be default search engine on Open AI’s ChatGPT
ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.
Super Early Bird rates expire this Friday… enter the Search Engine Land Awards now!
Boost company morale, attract new business, and take home the highest honor in search.