SEO
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We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
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We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
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Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
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We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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ChatGPT Business Hub is now live
This not only includes mentions and impressions but also click data.
Google November 2026 core update rolling out now
This is the third core update of the year and should take about two weeks to roll out.
Google Ads gives Performance Max page feeds a makeover with clearer URL controls
Google Ads refreshes Performance Max page feeds with clearer guidance on landing page selection, Final URL expansion and URL controls.
Google AI Mode for subscribers gains Gemini 4 Carbon
Google's latest AI mode, Gemini 4 Carbon, is now available in Google Search.
Google Ads rolls out new pay-per-lead terms requiring advertiser opt-in
Google Ads introduces new opt-in pay-per-lead terms covering advertiser verification, customer communications and service responsibilities.
The IKEA effect in SEO: You built it, you love it, but Google doesn’t care
When an SEO strategy underperforms, are you fixing the problem or protecting your investment? Here's how to know when to change course.
Yahoo Scout out of beta and Yahoo adds Pivot Search
Yahoo Scout also answered more than 3 billion answers.
When Google stops sending traffic, paid search picks up the slack
Paid search can replace lost organic leads, but paying to stand still comes at a cost. Here's how to recover conversions without overspending.
The drivers of local AI visibility for multi-location brands
Growth in consumer AI usage has made visibility imperative for brands.
Google AI Overviews in France: Big click losses, but not for everyone
Some websites lost up to 69% of Google Search clicks after AI Overviews launched in France, according to an analysis of Search Console data.
Website migrations can hurt SEO even when URLs don’t change
A website rebuild can change how Google crawls, renders, and understands your pages. Here's what to test before launch and monitor afterward.
AI search activity is nearly invisible in Google Ads search terms reports: Study
An analysis of 400+ Google Ads accounts found no clear shift toward longer reported queries, exposing gaps in search terms reporting.
Don’t wait for the SEO report to tell clients something’s wrong
When SEO performance slips, clients need more than explanations. Here's how to communicate what you know, what you don't, and what comes next.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
YouTube description updates linked to 359% rise in AI retrievals
Experiment finds that revised video descriptions outperformed unchanged videos in Google AI Overviews and AI Mode.
When does your ecommerce site need a new category page?
Sometimes the best new shopping destination is a page you already have. Spot gaps worth filling and avoid creating unnecessary URLs.
OpenAI testing business tools to track performance within ChatGPT
Businesses will be able to claim their business within ChatGPT to unlock this data - this seems like a beta feature right now.
Why backlinks alone won’t save big brands in AI search
Smaller competitors are winning AI citations over big brands. Citable content and credible third-party coverage make the difference.
How to make your Instagram videos easier to find in search
An analysis of 22,700 beauty posts reveals patterns worth testing to make your Instagram videos more specific and discoverable.
AI reasoning, refusals, and the case for SEO verification
A chatbot's explanation may be a convincing story rather than evidence. Here's what that means for your audits, reporting, and AI visibility.
Google Search clicks to news publishers rose 8x on Election Day
Click-through rates climbed from 2.6% to 6.3% as Google displayed live election results and Top Stories instead of AI Overviews.
Local grocery chain outranks Wikipedia on Google for ‘apples’
An apple varieties guide is drew widespread attention. However, the page's traffic and business impact remain unclear.
Google sends notifications for site reputation abuse policy manual actions that don’t apply in the European Economic Area
As we reported 2 months ago, Google will no longer enforce manual actions for site reputation abuse for searches done in the EEA region.
SEO can’t fix a broken sales process
Before blaming lead quality or investing in more traffic, trace what happens after a visitor lands on your website and makes an inquiry.
AI visibility belongs in the marketing mix, but not where you think
AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different goals and budgets.
Negative prompts have 2x impact on ChatGPT brand sentiment
Study of 900 ChatGPT responses found major sentiment swings in brand comparisons, while questions about trust resisted positive framing.
Google AI Mode adds home services booking links
Google is making it easier to find and hire local professionals, but hasn't explained how businesses qualify for AI-powered recommendations.
Google organic click share reaches 15-month high: Report
More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued to grow.
Is ChatGPT really handling 1 trillion searches a year?
OpenAI says ChatGPT search volume is 20% of Google's. But the company hasn't explained how it counts searches or calculates that comparison.
3 in 4 homepages lost organic clicks: An analysis of 110 sites
A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure organic performance.
Microsoft Clarity gains agentic analytics, brand agents and Ask Clarity
Microsoft Clarity starts analyzing and processing agentic activity.
What channels grow when organic search shrinks?
Organic search traffic is falling as email and paid search grow. See what the data reveals about traffic trends and audience building.
Is Google poisoning more than just search results?
Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics you rely on.
Content audit: How to run it in six easy steps
What is a Content Audit? And how can it help improve your SEO results? Get the full answers in this in-depth guide.
Top five online reputation tools (Tried & tested)
Discover the 5 best online reputation tools to track mentions, manage reviews, and keep listings accurate—so you can protect your brand 24/7.
SEO consultants guide: When to hire and what to expect
Learn what SEO consultants do, when to hire one, what to look for, and which red flags to avoid when choosing the right expert for your business.
What is a URL slug? (Why it matters for SEO + best practices)
Master the art of URL slugs to boost your SEO. Learn proven strategies and tools to create perfect URLs that both Google and users will love.
Vibe marketing: Hype, reality, and real case studies
Vibe marketing explained with proof. Real case studies, real wins, and the pitfalls marketers hit when AI workflows don’t deliver.
Google Search Console is showing some huge spikes in clicks in the performance report
This may be a bug, we have reached out to Google for a statement.
7 technical SEO checks for vibe-coded websites
A website can look finished while hiding problems that affect search visibility. Here's what to check before launch and after major updates.