SEO
Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Google Search of today won’t exist in 10 years, says DeepMind co-founder
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
How to do B2B content marketing the right way (with 5 examples)
Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.
Hands-on with Google’s new Search Generative Experience
Here's your early look at a variety of searches on the new Google Search Generative Experience.
SEO and ChatGPT: What’s DAM got to do with it?
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
TikTok tests AI chatbot for search and discovery
Company confirms the Taka chatbot, saying it is 'designed to help make it easier to discover entertaining and inspiring content on TikTok.'
Google opens access to Search Generative Experience today
Some of you who signed up for the waitlist will get an email notifying you that you have access to try out the new labs search experience.
Google Top Quality Store badge replaced Trusted Store badge
Google said this change "will not affect your performance metrics at all."
How Google Business Profile pre-defined services can impact local SEO
Looking to boost your local SEO rankings? Consider adding pre-defined services to your Google Business Profile listing. Learn more here.
Boost your visibility in search with online reviews
Take a closer look at how Google reviews, rankings, and ratings work together to help new businesses and get tips on how you can start getting reviews.
Google Search bug caused a drop in video traffic
Between May 4 and May 17, there was a bug with Google Search that caused sites to get less traffic to their video content.
3 key trends impacting search marketing today
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
How to convince leadership why they can’t ignore SEO
Struggling to get buy-in for your SEO efforts? Here are four things you can do to help leadership understand the value of investing in SEO.
Google Bard adds images in responses
Bard now includes Google Search images for visual responses. You can also ask Bard for images. Each image will be accompanied by its source.
Google announces new topic authority system to better surface news content
Google said this will help with newsy queries in specialized topic areas, such as health, politics, or finance.
Bing to be default search engine on Open AI’s ChatGPT
ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.
Super Early Bird rates expire this Friday… enter the Search Engine Land Awards now!
Boost company morale, attract new business, and take home the highest honor in search.
How to land 1,830 ranking positions with only one article
You don't always have to create many unique content pieces to earn multiple SERP rankings. Sometimes, you only need one article. Here's how.
20% of CMOs to invest less in paid search, SEO this year
74% of CMOs plan to increase or maintain their PPC investment. That number is 80% on the SEO side, a new Gartner survey finds.
Google Site names now support subdomains on mobile devices
Google also said if you find issues, you can submit those issues in their forum.
Meta fined $1.3 billion by EU for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
What will you learn online at SMX Advanced?
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience.
Neeva is shutting down its ads-free search engine
Neeva beat Google and Microsoft in launching generative AI search with citations. But the ad-free search engine didn't attract enough users.
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
Google has done its last mobile-first indexing switch today, a six-year process
Any site not yet moved over will remain on desktop-indexing going forward.
Link-building companies to watch in 2023
Companies that can help you improve your website's SEO and increase your online visibility.
OpenAI launches ChatGPT iOS app
The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.
Keyword difficulty in SEO guide: Everything you need to know
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
What is content readability and how to make your content easier to read
Content that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
The future of SEO and why it’s not dying
Here's what's in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines.
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Microsoft is rolling out access to Bing Chat to more users
Unauthenticated users, users not signed into Bing, may start to be able to use Bing Chat soon.
Google defines supported languages for translated search results
The languages include Bengali, English, French, German, Marathi, Portuguese, Spanish, Tamil, and Telugu.
How to optimize for entities
Optimizing for entities will help your content perform better in search engines. Learn how to get started.
Google-InspectionTool – the new Google crawler for Google testing tools
Google has added a new Google crawler to its list, this one is uses for testing tools you use in Search Console or other Google properties.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Amazon plans to add generative AI to its search experience
Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.
Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
5 ways to set the stage for a successful SEO engagement
Tackling these items from the outset gives yourself a springboard into an effective SEO engagement with clients.