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Microsoft makes Clarity mandatory for publishers
Microsoft now requires third-party publishers to use Clarity, ensuring transparent, brand-safe ad placements and filtering noncompliant traffic.
Google Ads Editor 2.11 gets campaign-level negatives and smarter automation
The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.
Google expands image search ads with mobile carousel format
Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention.
With negative review extortion scams on the rise, use Google’s report form
Last month, Google launched a form to report negative review extortion scams and it seems to work.
Google tightens rules on fraud-linked phone numbers in ads
Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past policy violations.
Google adds asset-level reporting to display campaigns
Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.
Google clarifies policy on false information in advertiser verification
Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.
Microsoft brings AI Search to Copilot with emphasis on citations
Microsoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources."
Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
Why B2B brands are shifting from keywords to Performance Max
Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.
Google expands PMax reach with Waze ads
Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.
Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns
Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.
Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren't being used very often and aren’t adding significant value to users."
How APIs extend data access and automation in Google Ads and Meta Ads
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
YouTube locks sidebar on mobile ads, removing close option
YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.
Google’s “Smart Cropping” may be trimming your Shopping Ad images
Google’s default “Smart Cropping” may be auto-cropping product images in Shopping ads, requiring a support request to disable.
5 Google Ads tactics to drop in 2026
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.
Google Local Services Ads vs. Search Ads: Which drives better local leads?
Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.
Google AI Mode: What it is & how it impacts search
Google AI Mode is reshaping how results are generated. Learn what it means for SEO, how it works, and how to adapt your strategy for AI-driven search.
Microsoft Advertising advertiser console down
This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
Thought leadership content: Build authority & trust
Stand out in a crowded market. Learn what thought leadership content is, how to create it, and why it drives authority, trust, and long-term growth.
Google Business Profiles What’s happening feature expands
It is now available for multi-location restaurants, not just single-location restaurants.
Google Search Console adds Query groups
This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.
Why a lower CTR can be better for your PPC campaigns
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
Google working on fixing Search Console performance report delay
The report has been stuck on Sunday, October 19th but Google said it will catch up.
ChatGPT Atlas browser could drain ad budgets by mimicking human clicks
OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.
Google Ads turns 25: A look back at the biggest changes and advances in search
Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.
Reddit sues Perplexity, SerpApi over scraping Google Search data
Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new lawsuit.
Yelp’s new tools help brands connect faster and engage customers in real time
Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.
OpenAI launches a web browser – ChatGPT Atlas
And its built in search features seem to use Google Search.
Google Merchant Center adds centralized Issue Details Page
A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.
Google Ads quietly tests auto-setting “New Customer Value”
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
How to use YouTube Ads to drive B2B conversions
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.
Google Ads’ new text guidelines feature begins rolling out
Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.
Google Ads to permanently delete canceled accounts after six months
Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.
Google officially shuts down Privacy Sandbox
Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.
SEO in the black box era: Why reports will look more like Mad Men than Search Console
Google’s num=100 change pushes SEO deeper into the black box. Learn how to stay accurate when the data no longer adds up.
Google crawl stats report is missing a day of data
This has happened a few times before, and it is now happening again. This is a Google issue and not an issue with your site.
Google Ads to auto-generate videos from existing Demand Gen image ads
Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.