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Apple Ads adds more ad slots to App Store search results
Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.
Google Ads bug removes notes option for some advertisers
A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.
Google Ads bug blocks edits to Performance Max asset groups
A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround.
TikTok’s U.S. joint venture could reduce long-term uncertainty for brands
Majority U.S. ownership, Oracle-hosted data, and independent governance aim to end ban fears and give brands and creators a steadier outlook.
Agentic AI and vibe coding: The next evolution of PPC management
Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
Google: Forced syndication would permanently expose its ad systems
Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.
Google Ads adds cross-campaign testing with new Mix Experiments beta
Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.
Google’s Demand Gen gets more shoppable — and more measurable
Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.
Google brings Personal Intelligence to AI Mode in Google Search
This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S.
Why Demand Gen works best alongside Performance Max for ecommerce
Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.
Meta expands Threads ads to all users globally
Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.
Same URL in AI Overviews and blue links counts as one Google Search Console impression
Google's John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as two impressions.
OpenAI moves on ChatGPT ads with impression-based launch
ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.
Google rules out ads in Gemini — for now
Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.
75% of ChatGPT users rely on ‘keywords’ for local services: New data
New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and limited follow-up.
The local SEO gatekeeper: How Google defines your entity
Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search eligibility.
Google Shopping API cutoff looms, putting ad delivery at risk
Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.
Some Google AI Overviews now use Gemini 3 Pro
Complex queries now trigger Google’s most advanced model. It's now live in English globally.
Google Ads tests A/B experiments for Shopping ad product data
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
OpenAI will begin testing ChatGPT ads in the U.S.
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
Google Ads makes Manual CPC easier to find
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Google introduces total campaign budgets for Search
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google Ads rolls out account-level placement exclusions
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
YouTube gives creators smarter ad targeting
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
Google adds new data transmission controls to Ads consent stack
Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
Google tests faster account setup using pre-built campaigns
Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
Google Trends adds Gemini to Explore page
Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.
Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history
This is also coming to Google Search in AI Mode soon, Google added.
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
Google expands Shopping promotion rules ahead of 2026
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
Apple is finally upgrading Siri, and Google Gemini will power it
A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
Microsoft expands search themes in Performance Max to 50
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
Google tests expanded video limits in Performance Max
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.