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Microsoft to enforce consent compliance for advertisers
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
Detailed demographics in Google Ads: Targeting with precision
Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend.
How to optimize for ROAS in Google Ads using LTV insights
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
Google Ads rolls out channel control for Demand Gen campaigns
Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.
Bing pushes ad-heavy search results with 7+ sponsored listings
Users report seeing search pages dominated by ads with minimal organic content.
Google AI Overviews caught linking back to its own search results
So much for Google telling publishers they are prioritizing linking out to external sites.
Bing Webmaster Tools Copilot feature now available to all users
This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone.
Bing Webmaster Tools Search Performance reports gains comparisons
You can now compare clicks, impressions, CTR, keywords, and pages across dates in the performance reports.
4 SEO practices with diminishing returns
Some SEO tactics work – until they don’t. Learn which ones lose value over time and how to optimize smarter.
How to use Google Search Console for keyword research
Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how.
Reddit adds Hide option for ads across platform
New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.
Microsoft Tests Local Business tags on Bing Search Ads
The Local business tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising.
The new SEO imperative: Building your brand
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.
Google to replace Google Assistant with Gemini
This change will roll out to most devices except Android 9 or earlier (and some other devices).
Google shares AI and human evaluating process for policy violations
Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.
How to make engaging long-form YouTube videos
Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility.
YouTube gives brands and creators new linking tools
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
Google March 2025 core update rolling out now
This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.
Google unveils asset testing for Performance Max retail campaigns
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets.
Google Analytics adds percentages in reports, issue notifications
Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues.
SMB websites see rising traffic from ChatGPT and other AI engines
ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.
How to withstand algorithm updates and optimize for AI search
Learn to navigate algorithm updates, measure brand visibility in LLMs, and influence AI knowledge systems.
Google Ads Editor 2.9 brings 8 new features for advertisers
Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Meta wants its advertisers to connect to Google Analytics
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
Google Shopping now shows ‘Price at Checkout’
Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.
Google expands Search Max beta to more accounts
Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings.
Why website content won’t boost your Google Maps keyword rankings
Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.
Should you use optimized targeting in Google Ads? A quick guide
Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.
Outsmarting Google Ads: Insider strategies to navigate changes like a pro
Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
Google Ads expands PMax negative keyword limits
Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000.
Google expands Message asset to Performance Max
Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions.
How to use ChatGPT Tasks for SEO
Stop doing busy work and start optimizing smarter. This new ChatGPT feature automates SEO tasks and boosts efficiency.
How to fix the ‘Server error (5xx)’ error in Google Search Console
Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more.
How to prevent Meta Ads restrictions on health and wellness campaigns
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.
Google Marketing Live set for May 21
Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.
Google is exploring ads in new AI Mode
Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.
Google to change how Tag Manager works with Google Ads in April
Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.
8 common SEO mistakes to avoid
Are you sabotaging your SEO efforts? Avoid these blunders – from blaming algorithms to misusing canonical tags – and optimize smarter.