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6 ways to stay on budget with Google Ads Smart Bidding
Changing ROAS targets can take time to affect spending. Explore campaign adjustments that can help you rein in ad spend faster.
Dreambeans: Google turns your private life into personalized content
Google's Dreambeans uses emails, searches, photos, purchases, and other personal data to generate daily stories tailored to individual users.
Google Search Console performance report data bug Nov 9 -11
This bug happened during the roll out of the Google November 2026 core update.
ChatGPT Ads adds Target CPA and CPC bidding, expands product campaign controls
ChatGPT Ads introduces Target CPA and CPC bidding, more precise geographic targeting and flexible product filters, with some options retiring soon.
Google Search gets major upgrade with Gemini 4 Hydrogen
This is live today globally in AI Mode within Google Search.
Google Ads details new Data Strength Uplift metric
Google Ads' Data Strength Uplift metric shows advertisers how much additional conversion activity their first-party data setup helps capture.
Google Ads clarifies AI-generated public figure impersonation is banned, even with disclosure
Google Ads clarifies that AI-generated public figure impersonation is prohibited, even with disclosure, reinforcing its existing advertising policy.
Google Ads Editor 2.14 rolls out with AI Max defaults and new retention controls
Google Ads Editor 2.14 adds AI Max defaults, expanded retention controls, Demand Gen optimizations and background downloads.
Google Ads introduces new ValueTrack parameter to identify AI Max traffic
Google Ads introduces a new ValueTrack parameter to help advertisers identify AI Max expansion clicks and separate them from standard keyword traffic
Google Ads shortens Smart Bidding learning status to 7 days
Google Ads limits Smart Bidding's Learning status to seven days and removes budget, target, creative and targeting changes as triggers.
ChatGPT ads vs. Google Ads: 6 key differences to know
Google Ads remains the proven performer, while ChatGPT offers room to experiment. Here's how to balance both in your paid media strategy.
How to sell upper-funnel campaigns to performance-driven clients
A 28% lift in brand searches wasn't enough. See how a measurement shift convinced a skeptical retailer to fund upper-funnel campaigns.
ChatGPT Business Hub is now live
This not only includes mentions and impressions but also click data.
Google November 2026 core update rolling out now
This is the third core update of the year and should take about two weeks to roll out.
Google AI Mode for subscribers gains Gemini 4 Carbon
Google's latest AI mode, Gemini 4 Carbon, is now available in Google Search.
The IKEA effect in SEO: You built it, you love it, but Google doesn’t care
When an SEO strategy underperforms, are you fixing the problem or protecting your investment? Here's how to know when to change course.
ChatGPT ads: Advertisers surge, average spending falls, and big spenders dominate
ChatGPT advertisers surged as spending stalled and average budgets shrank. See who's spending, who's dominating, and what it means for you.
Why Google’s YouTube push matters for your search strategy
Your best-performing search campaigns can't capture demand that doesn't exist. Here's why investing beyond the bottom of the funnel matters.
ChatGPT visual ads are rolling out
These visual ads show when you ask ChatGPT to create an image and they disappear after the image has been created.
Google AI Mode multiturn ads are now rolling out
We are seeing more and more ads on Google AI Mode, including the new multiturn ads in the US.
Google AI Overviews in France: Big click losses, but not for everyone
Some websites lost up to 69% of Google Search clicks after AI Overviews launched in France, according to an analysis of Search Console data.
OpenAI testing business tools to track performance within ChatGPT
Businesses will be able to claim their business within ChatGPT to unlock this data - this seems like a beta feature right now.
How to make your Instagram videos easier to find in search
An analysis of 22,700 beauty posts reveals patterns worth testing to make your Instagram videos more specific and discoverable.
ChatGPT Ads bidding options are changing on November 9th
This seems to impact those using Max Bid or Max CPC options on OpenAI's ChatGPT Ads.
AI knows what your brand does, but not who it’s for
AI search can distort your positioning, invent product details, and omit proof. Find out how to audit what AI engines say about your brand.
Google Ads may count offline conversions in the wrong accounts
Even uploads marked 'Successful' or '#OK' may not be counted as conversions. Here's why that happens and how to verify your data.
How to promote products on YouTube: Selling tips for 2026
A complete guide to selling and promoting products on YouTube (including brand deals and merch).
Google Ads Search terms match type vs Search terms match type (Keywords)
Ginny Marvin, the Google Ads Liaison said they are different because the two fields map to two different places in the user interface.
Google AI Mode adds home services booking links
Google is making it easier to find and hire local professionals, but hasn't explained how businesses qualify for AI-powered recommendations.
Product feeds are becoming the new ad creative in Google AI Mode
When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.
Is ChatGPT really handling 1 trillion searches a year?
OpenAI says ChatGPT search volume is 20% of Google's. But the company hasn't explained how it counts searches or calculates that comparison.
How Google Ads promotions can inflate ROAS and hurt profits
Smart Bidding can't optimize for margins it never sees. See how better conversion tracking and margin-based bidding can protect your profits.
Microsoft Clarity gains agentic analytics, brand agents and Ask Clarity
Microsoft Clarity starts analyzing and processing agentic activity.
Reddit begins testing ads in search results
The new placements use existing ad targeting, including relevance to search queries. The ads are available to a select group of advertisers.
5 signals you need for better Google Ads forecasts in 2027
Move beyond CPC adjustments and growth targets. Build your Google Ads budget around market opportunity and realistic acquisition costs.
Google Search Console is showing some huge spikes in clicks in the performance report
This may be a bug, we have reached out to Google for a statement.
How to use Google Ads attributed branded searches to measure brand impact
Campaign data reveals which creatives and audiences drive branded searches, how to interpret the results, and where the metric falls short.
ChatGPT ads generate 64% less revenue per visit than Google Search: Study
Researchers estimated a $0.26 cost per click would match Google's ad returns. One ChatGPT advertiser reported paying $1.72.
Beyond demand capture: Why performance marketers need brand marketing
Learn when to invest in demand creation, which metrics matter, and how to test new growth opportunities without sacrificing accountability.
Google also gives publishers more control over how AI uses their content
Google is also joining the IETF, the global internet standard-setting body, standard for these new AI controls.