About Search Engine Land

Search Engine Land and its sister publications, MarTech Today and Marketing Land cover all aspects of digital marketing, advertising technology and the martech landscape. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.

In addition to the editorial news staff coverage, Search Engine Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the Search Marketing Expo and MarTech conference series.

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How Search Engine Land is changing to support you better

[caption id="attachment_306378" align="alignnone" width="800"] Third Door Media Editor-in-Chief Ginny Marvin (left) and Vice President of Content Henry Powderly.[/caption] There are some exciting changes on the horizon for Search Engine Land, Marketing Land and MarTech Today. Let me first start with an overdue...


A year in review: Search Engine Land's top 10 columns of 2017

Another year is coming to a close, and search marketers of all stripes have had their work cut out for them over the last 12 months as the industry grappled with everything from fake news to mysterious algorithm updates to automation. Fortunately,...


Going organic: Our top SEO columns of 2017

Another year has come and gone, and as usual, SEOs had their work cut out for them. Many issues were top of mind for SEO practitioners in 2017, from concerns about the impact of an unannounced algorithm update to speculation about...


PPC insights: Our top SEM columns of 2017

Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer behavior have continued to reshape the PPC landscape and keep search marketers on their toes. In 2017, we saw the last...


Mind your business: Our top local search columns of 2017

Local SEO practitioners have an increasingly important role to play in the digital marketing mix as searches with local intent continue to grow at a fast pace -- particularly on mobile devices. Google has responded to this shift in consumer...


An update on executive changes on the editorial team

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event...



Danny Sullivan: My new role as advisor for Third Door Media

After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that...


Please take Search Engine Land's SEO Success Factors Survey

Every two years, Search Engine Land updates our Periodic Table Of SEO Success Factors. It's that time again, and we're inviting our readers to help us with the process. The goal of the table is to cover the broad factors of search engine...



A year in review: Search Engine Land’s top 10 columns of 2016

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside...


Organic Search Party: Our Top SEO Columns of 2016

Each year brings a plethora of changes to search engine optimization, and 2016 was no different. From the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest...


SEM's legit: Our top paid search columns of 2016

This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes,...


Eat Local: Our Top 10 Local Search Columns of 2016

At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be...


Nominations wanted for our Naughty & Nice list

Santa has his own Naughty & Nice list, and we do, too. Yes, it's that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the...


Just launched: Search Engine Land's new MarTech Today website!

We're growing! Search Engine Land has a new sibling with today's launch of our new editorial website, MarTech Today. As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or "martech" as it's...


A Year In Review: Search Engine Land's Top 10 Columns Of 2015

While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive -- a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the...


Organic Food For Thought: Our Top All Things SEO Columns For 2015

It's tough being an SEO practitioner. Every time you think you've got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing...


PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

The past year has seen many interesting developments in the paid search world. Google released TrueView for Shopping ads, giving advertisers the ability to feature their products alongside their TrueView in-stream video ads. Yahoo's Gemini platform expanded its reach to Yahoo's desktop search...


Authoritative Links: Search Engine Land's 10 Top Link Week Columns Of 2015

When Google Webmaster Trends Analyst John Mueller said earlier this year that webmasters should "try to avoid" link building for SEO, many took this as a clear and unambiguous sign that link building as a practice was done for. As search engines continue...