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About Search Engine Land

Search Engine Land is a leading daily publication that covers all aspects of the search marketing industry.

The site is led by SVP Content & Editor-In-Chief Michelle Robbins, who oversees the editorial team behind Search Engine Land and its sister publications, MarTech Today and Marketing Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.

In addition to the editorial news staff coverage, Search Engine Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the Search Marketing Expo and MarTech conference series.

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Latest News About Search Engine Land

An update on executive changes on the editorial team

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event...



Danny Sullivan: My new role as advisor for Third Door Media

After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that...


Please take Search Engine Land's SEO Success Factors Survey

Every two years, Search Engine Land updates our Periodic Table Of SEO Success Factors. It's that time again, and we're inviting our readers to help us with the process. The goal of the table is to cover the broad factors of search engine...



A year in review: Search Engine Land’s top 10 columns of 2016

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside...


Organic Search Party: Our Top SEO Columns of 2016

Each year brings a plethora of changes to search engine optimization, and 2016 was no different. From the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest...


SEM's legit: Our top paid search columns of 2016

This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes,...


Eat Local: Our Top 10 Local Search Columns of 2016

At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be...


Nominations wanted for our Naughty & Nice list

Santa has his own Naughty & Nice list, and we do, too. Yes, it's that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the...


Just launched: Search Engine Land's new MarTech Today website!

We're growing! Search Engine Land has a new sibling with today's launch of our new editorial website, MarTech Today. As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or "martech" as it's...


A Year In Review: Search Engine Land's Top 10 Columns Of 2015

While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive -- a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the...


Organic Food For Thought: Our Top All Things SEO Columns For 2015

It's tough being an SEO practitioner. Every time you think you've got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing...


PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

The past year has seen many interesting developments in the paid search world. Google released TrueView for Shopping ads, giving advertisers the ability to feature their products alongside their TrueView in-stream video ads. Yahoo's Gemini platform expanded its reach to Yahoo's desktop search...


Authoritative Links: Search Engine Land's 10 Top Link Week Columns Of 2015

When Google Webmaster Trends Analyst John Mueller said earlier this year that webmasters should "try to avoid" link building for SEO, many took this as a clear and unambiguous sign that link building as a practice was done for. As search engines continue...


Locally Sourced: Search Engine Land's Top 10 Local Search Columns Of 2015

Search engine optimization (SEO) is important for any business with an online presence -- but for those that serve a specific geographical area, it's crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that...


Help Wanted: We're Hiring A Social Media Reporter

If you have journalism experience, love to write and are familiar with the social media marketing landscape, we may have the perfect opportunity for you. Third Door Media is accepting applications for a Social Media Reporter position, which is described in...


Third Door Media Expands Martech Coverage With Newest Editorial Hire

Third Door Media is expanding its coverage of the fast-growing marketing technology space -- "martech," as it's commonly called -- with the hiring of a new full-time writer. We're excited to announce that Barry Levine formally joins us today as...


Participate in Our Audience Survey & Enter To Win A $50 Amazon Gift Card

We’ve got a special request of our Search Engine Land readers. Take our two-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win one of three $50 Amazon Gift Cards. You...


The Search Engine Land App Now Live For iOS & Android

We are pleased to announce that the official app for reading and sharing all of the news we post daily on Search Engine Land is now available in both the Apple/iTunes App store and on Google Play. Along with the launch...