About Search Engine Land

Another year is coming to a close, and search marketers of all stripes have had their work cut out for them over the last 12 months as the industry grappled with everything from fake news to mysterious algorithm updates to automation. Fortunately,...

Another year has come and gone, and as usual, SEOs had their work cut out for them. Many issues were top of mind for SEO practitioners in 2017, from concerns about the impact of an unannounced algorithm update to speculation about...

Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer behavior have continued to reshape the PPC landscape and keep search marketers on their toes. In 2017, we saw the last...

Local SEO practitioners have an increasingly important role to play in the digital marketing mix as searches with local intent continue to grow at a fast pace -- particularly on mobile devices. Google has responded to this shift in consumer...

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event...

There aren't many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published "The Webmaster's Guide to Search Engines" in 1996, he attracted an audience of online marketing pioneers who...

After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that...

Every two years, Search Engine Land updates our Periodic Table Of SEO Success Factors. It's that time again, and we're inviting our readers to help us with the process. The goal of the table is to cover the broad factors of search engine...

I wasn't exaggerating with that title. Sure, we cover a lot of Google-related news here on Search Engine Land, but now it can be definitively stated that it's (in part) because that's what you, our readers, crave. We tallied all of...

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside...

Each year brings a plethora of changes to search engine optimization, and 2016 was no different. From the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest...

This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes,...

At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be...

Santa has his own Naughty & Nice list, and we do, too. Yes, it's that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the...

We're growing! Search Engine Land has a new sibling with today's launch of our new editorial website, MarTech Today. As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or "martech" as it's...

While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive -- a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the...

It's tough being an SEO practitioner. Every time you think you've got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing...

The past year has seen many interesting developments in the paid search world. Google released TrueView for Shopping ads, giving advertisers the ability to feature their products alongside their TrueView in-stream video ads. Yahoo's Gemini platform expanded its reach to Yahoo's desktop search...

When Google Webmaster Trends Analyst John Mueller said earlier this year that webmasters should "try to avoid" link building for SEO, many took this as a clear and unambiguous sign that link building as a practice was done for. As search engines continue...

Search engine optimization (SEO) is important for any business with an online presence -- but for those that serve a specific geographical area, it's crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that...