Google Settles Buzz Lawsuit With $8.5 Million Payment
September 3, 2010 at 7:55 pm ET by Matt McGee
A busy day for Google on the legal front continues with news that the company has agreed to $8.5 million in payments to settle a federal lawsuit surrounding Google Buzz and privacy. According to AFP, court documents filed today show that seven plaintiffs will get no more than $2,500 each, lawyers that filed the case [...]
Texas Attorney General Investigating Google & Antitrust Issues
September 3, 2010 at 4:08 pm ET by Danny Sullivan
Texas Attorney General Greg Abbott is conducting an investigation into Google’s business practices as they relate to search listings, in particular whether Google is manipulating its paid and editorial results in a way that violates antitrust laws. We received a tip about the investigation this week, and Google confirmed today that an investigation started in July. [...]
Google’s New Mobile Ads Take Users From Search To Store
September 3, 2010 at 12:30 pm ET by Greg Sterling
Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile. They begin as a banner that expands when clicked into a map with the option to [...]
100% Organic - Search Engine Optimization Tips - Stephan Spencer
In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.) The operators listed in Part 1 should suffice for most searches. Yet, certain types of searches are most efficiently accomplished [...]
Analyze This - Evan LaPointe
As I keep working on the message of “how” we get things done online, I’m getting clearer about this concept of generalized vs. specialized thinking and action. Those of you who know me or have read any of my Analyze This posts have probably heard this “lead pipes” example I throw around. The idea is this [...]
Let's Get Social - Joe Hall
Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer. Sometimes, it is used in conjunction with direct sales, but often times [...]
PPC Academy - Josh Dreller
Now that you have your paid search account up, running, and are able to pull basic reports, it’s time to start setting up your schedule for handling all of the various tasks required to truly steward a successful SEM program. The amount of work you’ll be putting in will mainly be dictated by the [...]
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- Google Announces Can’t Be Missed Press Event On Search – What’s Up?
- Facebook Adds Popular News Articles To Search Results
- SearchCap: The Day In Search, September 3, 2010
- German Court Finds YouTube Liable In Copyright Case
- Google’s Spinning Buckyball Logo
- Google Adds Breadcrumb Support To Rich Snippets & Improves Testing Tool
- SearchCap: The Day In Search, September 2, 2010
- Mobile Social Strategy With Platforms You Already Know
- Video Is Now A Must-Have Feature For Competitive SEO
- Realizing Greater ROI From Onsite Behavioral Targeting
- Globalizing & Localizing E-Business: Five Steps To Multilingual SEO Success
- Integrating Feedburner & Google Analytics
- Donnie Cooper said " Hey Danny, What do you think the odds are they will release automatic updating of search results? ht"
- Myron Rosmarin said " Awesome stuff Stephan (including part 1 of this piece). I've printed it out and stuck it to my wall."
- Arpana Tiwari said " Good read. As usual a well written detailed list with clear explanations."
- Joe Hall said " I think it really depends on what the user is saying about your brand. If they are asking a question"
- ppcHouston said " Great breakdown. Didn't see it that way until now. It might say one thing. That there's no solid alt"
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