Google Apps Marketplace Opens For B2Business
March 10, 2010 at 5:29 am ET by Greg Sterling
Taking a page from Salesforce.com, last night Google formally launched the anticipated Google Apps Marketplace at its “Campfire One” developer event. In short it allows companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” The marketplace launches with 50 partners including Intuit and competitor Zoho. Google [...]
Twitter Gets Its Own URL Shortener To Stop Scams; Good Marketers Need Not Fear
March 9, 2010 at 8:21 pm ET by Danny Sullivan
Twitter has just announced that to protect people from scams, links in direct messages and sent via email will be shortened using its own URL shortener. It’s a welcome move. Still, I was curious about any impacts this might have for good marketers who are not trying to scam people. Good news, on [...]
Math Engines: For Multiplying Mixed Fractions, It’s Wolfram Alpha Over Google & Bing
March 9, 2010 at 1:04 pm ET by Danny Sullivan
Ah, math. It’s why I became an English major. But now math is spinning back around and haunting me in the form of my fifth grader. Last night, I found myself dealing with how to multiply fractions as part of helping with his homework assignment. Um, yeah, I think I remember how. But to be [...]
Brand Aid - Jennifer Robertson
When it comes to developing an effective PPC strategy, it is important to include branded terms. However, many marketers are opposed to doing so. This is a mistake. Let’s take a look at why. Understanding the value In this economy where marketers need to do more with less, it is easy to understand why they might balk [...]
Link Week - Garrett French
Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign design. Part 2 covers the more technical aspects of analysis, and what elements that link building experts look at to gauge the overall strength of a backlink profile. 14 URL factors in backlink [...]
Multinational Search - Andy Atkins-Krüger
Choosing a content management system which helps you make progress internationally – rather than blocking every move – is a good plank to have in your strategy. Even if you’re not planning that international expansion just yet. Reason? Retro-fitting a new content management system to an existing project can bring a heap of extra pressure – just when you need it to be helping!
Let's Get Social - Jordan Kasteler
Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further. “Engagement objects“, as defined by Bruce [...]
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