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When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to both the pop-up window to set-up new sitelinks [...]
On May 27th, Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Previously, the article had a line that read: In general, webmasters can improve the rank of [...]
Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest milestone: more than three million direct searches in a single day. As the company’s traffic page shows, it happened on Monday when DDG had 3,095,907 “direct searches.” Those are searches done by human visitors to duckduckgo.com. [...]
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But, programmatic marketing had a surprising start, coming in part [...]
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. They’re larger-than-life heroes of history and literature. Modern marketing deserves its own mythical hybrid: the marketer scientist. The marketer scientist is not a reincarnation of [...]
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability. In fact, at the recent Conversion Conference in Chicago, about 25% of the speakers mentioned carousels — [...]
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If you are curious about [...]
As we move closer to the 20th anniversary of the launch of public search engines, a key industry trend in search marketing is the long called-for move to placing transparent, objective & measurable KPIs at the heart of search marketing, social & content campaigns. What KPIs give you an objective measure of your agency?
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that reputation management was pretty straightforward. You could clearly see if those blue links connected to positive content — if so, your reputation was great. Unfortunately, things aren’t so easy [...]
Last week, I attended the SMX Advanced session, “From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO,” moderated by Elisabeth Osmeloski with speakers Marcus Tober, founder of Searchmetrics Inc., Julia Gause, Director of SEM for Scripps Network and Stephan Spencer, CEO of Koshkonong LLC. Just prior to the session starting, Bruce Clay, [...]
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website activity and optimize ad buying. Although this has [...]
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