Can Google Stay In China And Still Save Face?

Ever since Google’s bold statement early this year that it would be withdrawing from the Chinese search market if it couldn’t find a way to operate without censorship, Mountain View has found itself in a bit of a no-win situation. Google CEO Eric Schmidt has expressed several times that the company would like to remain [...]

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Google Goes Live With “In-Stock, Nearby” Mobile Shopping

In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory information.  Now Google has announced that product is live. Google is working with a limited number of retailers for the time being but is inviting others to apply to become part of the [...]

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Google Is Bing’s 4th Largest Referring Source

What sites send Bing the most traffic? Here’s a surprise. According to Hitwise, Google is Bing’s fourth largest referring source. Below are the top five sites that drive traffic to Bing, or “upstream” to Bing, as Hitwise calls it:

MSN is by far the top source, the last site visited by 42.7% of Bing users before they [...]

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20 Tips To Search Conference Success
In The Trenches - Josh Dreller

Attending search conferences should be part of every SEM pro’s yearly routine.  Whether it’s to network within the industry, learn new tips or tricks, find new business opportunities, or even just have a good time with like-minded folks, it’s important to get the most out of your conference attendance. The last thing you want to [...]

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Deadly Sins Against SEO: Part 1
Just Behave - Shari Thurow

Are you getting bad or conflicting SEO advice from landing page and conversion specialists? Keep your ears open for these deadly SEO sins.

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The Problem Of Inconsistent SMB Contact Details – Part I
Small Is Beautiful - Hanan Lifshitz

Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The answer should be so simple:  just Google it. Well, the reality is not that simple. In fact, few questions in the local online search world are as complicated as this [...]

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PPC Academy Toolbox: Keyword Monitoring
PPC Academy - Josh Dreller

Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Last week, I introduced the concept of the keyword landscape, the set of keywords, ads and competitors [...]

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