Google Quick Answers For Jewish Food Blessings

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Google is now offering the answers for what blessings observant Jewish people should make prior to consuming food or drinks in their quick answers. The term for blessing in Hebrew is ‘Bracha‘ and if you search for [bracha for yogurt], Google will return a quick answer telling you what the “before” blessing is and the […]


Foursquare “Experts” Reintroduces Gamification Into New App

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In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently. Gamification is in Foursquare’s DNA. So perhaps it’s no surprise […]


Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

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Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location ranking parameters. According to Google, the new local […]



 

How To Use LinkedIn As A B2B Link Prospect Development Tool

B2B Search Marketing Column -

It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2013 B2B Content […]

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Search In Pics: Google Cookie Tower, Android Framed & Google Whiskey Delivery

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

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Google’s Still Lagging On Mobile Search Warnings

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No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results in Google […]

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Use Contextual Data To Gain A Competitive Search Marketing Advantage

Paid Search Column -

Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for marketers to gain a competitive advantage based on outside trends that […]

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Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It

All Things SEO Column -

For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, […]

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Run Your Established SEO Like PPC & Maximise ROI Long-Term

All Things SEO Column -

The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire duration of your SEO campaign. One such strategy is taking the same weekly approach to auditing your SEO strategy using search query reports as a PPC manager would.

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How To Use LinkedIn As A B2B Link Prospect Development Tool

How To Featured Articles

It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2013 B2B Content […]


How To Conduct A Winning Local Search Audit

How To Featured Articles

Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, […]

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