Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More

google-g-logo-96x100

It’s the first Friday of the month, and that seems to be when Google has decided to push out its monthly update of search tweaks from the prior month. The January update is out and it contains a few interesting nuggets. Panda In The Pipelines There’s a mention of the Panda algorithm update that we [...]


Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

google-chrome-logo

After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17 percent in January, and the company that tracks browser market share suggests that it’s because Google penalized Chrome after a botched sponsored blog post campaign. The figures come from Net Applications, which says it tracks about 160 million unique visits [...]


Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says

google-health-medical

Several members of Congress continued to express reservations about Google’s new privacy policy after a closed-door meeting on Thursday, with one House member saying that Google’s handling of sensitive medical searches may violate HIPAA, the Health Insurance Portability and Accountability Act. Members of the House Energy and Commerce committee grilled Pablo Chavez, Google’s director of [...]


 

5 Common Tracking Problems: How To Troubleshoot & Fix Them

Search & Analytics -

I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled words – issues with tracking scripts don’t always raise their hands and scream, “Hey dummy, you deleted the </script> tag!” I thought it would be handy for the beginners [...]

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Recent Findings On Captcha & The User Experience

Search & Usability -

The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who also created barriers to our free flow of [...]

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How To Use The AdWords Search Term View To Optimize Keywords & Negatives

Search Marketing Toolbox -

Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search Terms View shows [...]

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Search In Pics: Obama’s Google Hangout, SEO Cake & Zuckerberg’s Desk

Search In Pictures -

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

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How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value

All Things SEO -

“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation.  “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same. “It depends. On many [...]

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Can Bing & adCenter Bring More To The Table For Large Advertisers?

Enterprise SEM -

During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality. Today, I want to outline some of the most interesting conclusions I have from the meetings with the adCenter team [...]

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5 Common Tracking Problems: How To Troubleshoot & Fix Them

How To Featured Articles

I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled words – issues with tracking scripts don’t always raise their hands and scream, “Hey dummy, you deleted the </script> tag!” I thought it would be handy for the beginners [...]


How To Use The AdWords Search Term View To Optimize Keywords & Negatives

How To Featured Articles

Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search Terms View shows [...]

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