Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

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As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the […]


“Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search

Coburn McCaskill Let me google that for you

Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $66 million a year. What’s their plan? It’s the “Let me Google that for you” Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a simple Google search. Started in 1950, the NTIS collects and […]


Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal

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Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We’ve named this update the Pigeon update. The core changes […]



 

Search In Pics: Hillary Clinton At Google, Google’s Iron Chef & Alice Cooper Band At Google

Search In Pictures -

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

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Google’s Matt Cutts: Link Building Is Sweat Plus Creativity

Link Week Column -

Back in June, Google head of webspam Matt Cutts participated in the annual You&A at SMX Advanced in Seattle, an hour-long event in which he was interviewed by SEL founding editor Danny Sullivan live in front of a large audience. A variety topics were covered, including important Google news, changes, and updates. The video itself is now on […]

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It’s Time For Marketers To Attend To The Branding Benefits Of Search

All Things SEO Column -

Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed searchers had a 6.6% increase (80% lift) over the […]

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Paid Search Portfolios: The Good, The Bad & The Ugly

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Last month, I suggested that spending beyond observed profit maximization in paid search can make a great deal of sense on a number of grounds. In a nutshell, the argument is that a combination of other factors can make “losing money” on the incremental investment rational. Here’s why: You might not actually be losing money. […]

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Hearing The Rhythms Of Human Search Behavior: What We’ve Learned

Paid Search Column -

Watching people search is great entertainment. It’s not a one-note performance. It’s an all-day, around-the-clock jazz show, with the performers constantly changing their themes, rhythms, even their instruments. Along the way, one gains some great insight into human behavior and how people go about their connected lives. Search marketers that pay attention to this tune […]

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Automated Tools To Help Local Businesses Tackle Online Marketing

Local Search Column -

When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year. Furthermore, […]

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Do Your Own 5-Minute SEO Audit

How To Featured Articles

If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don’t worry if this takes you 10 […]


How Press Requests Can Be A Link Building Gold Mine

How To Featured Articles

Building genuinely powerful and authoritative links isn’t easy. Sure, there are tons of ways to build links, but how many of these techniques actually enable you to gain real editorial mentions from top tier websites? The answer: not many. Getting a link from a leading publication within your industry can’t even be compared to something […]

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