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What Can We Learn From The Latest Brand To Be Called Out For Paid Links?
Move over JC Penney. Another brand is getting attention over buying links, this time Dun & Bradstreet Credibility Corporation. Today’s news is less news and more a reminder of lessons that SEO companies, clients and publishers all need to keep in mind, to avoid trouble. Josh Davis drew attention to the DBCC situation in his [...]
May 22, 2012 at 8:18 pm ET by Danny Sullivan | Comment | Read Story
Google Provides Competitive Information In New Auction Insights Report
AdWords marketers’ days of regularly refreshing on all their keywords may be over — or at least that activity may not be quite so necessary. Google is releasing a new report — Auction Insights — that helps marketers understand how their ads stand, compared to others in the same auctions. “For a given keyword, the [...]
May 22, 2012 at 1:20 pm ET by Pamela Parker | Comment (1) | Read Story
Just Because Someone Works At Google Doesn’t Make Them An SEO Expert
I had an interesting email hit my inbox, someone showing me how a Google employee was “100%” sure there had been no Penguin Update. There was, of course, and it’s a reminder that just because someone is a Googler, that doesn’t mean they know how Google Search works. Google has nearly 25,000 employees (according to [...]
May 22, 2012 at 12:48 pm ET by Danny Sullivan | Comments (14) | Read Story
SEARCH NEWS BRIEFS
- Bing's Visual Search Is Gone (Has Been For A While, Actually)
- SearchCap: The Day In Search, May 22, 2012
- Networking, Solutions, Special Sessions and More: The Network Pass at SMX Advanced
- Former Yahoo Executive Pleads Guilty To Securities Fraud Charge Related To Microsoft Deal
- SearchCap: The Day In Search, May 21, 2012
See More News Briefs
FEATURES & ANALYSIS
- Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal
- Google Launches Knowledge Graph To Provide Answers, Not Just Links
- Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess
- Head-To-Head: Bing’s Social Search Vs. Google’s Search Plus Your World
- Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO
See More Features & Analysis
How To Tweet What You Want, Because Content Matters
Search & Social - Aaron Friedman
With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates. This is exactly why it’s more important than ever [...]
Link Building Tool Review: Link Prospector
Link Week - Debra Mastaler
Our link building tool review series continues today with Link Prospector by Citation Labs. A joint venture between Garrett French and Darren Shaw, Link Prospector is headquartered in Raleigh, North Carolina and has been online since February 2012. Garrett and Darren continue to add features to the tool, foreign-language support and an API are scheduled to [...]
5 Tips To Manage Your Multinational Social Media
Multinational Search - Chris Liversidge
One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you’ll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your social channels effectively is critical for search optimisation these days, so getting on top [...]
Does Your Enterprise Have A Social Silo Just Wasting Money?
Enterprise SEO - Eric Enge
The need for integration between social media and SEO is steadily increasing. We have all read the articles about the way that content is +1′ed by people you follow is shown in Google results (or how content Liked by a Facebook friend is elevated in Bing results). You have also most likely seen articles about [...]
WAP Search is Dead! Long Live WAP Search
Mobile Search - Cindy Krum
If you are a technophile, an online marketing specialist or a mobile marketer it can be easy to forget that a large part of your target market might not own a smartphone. This can be especially true if your demographic is broad reaching, and includes the upper and lower ends of the age spectrum (those [...]
8 Features Advertisers Really Need From Google AdWords
Paid Search - Brad Geddes
Google AdWords has seen a flurry of releases recently. Some have been good (Display Campaign Optimizer) and others bad (rotate changes) for advertisers. Many of these features are items Google wants to see as they help increase their bottom line or make it very easy to advertise. However, these new features are not necessarily what [...]
How To Use The Keyword Funnel To Understand Searcher Intent
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.
May 15, 2012 at 5:17 pm ET by Ted Ives | Comments (11) | Read Story
10 Great Adwords Options For Boosting Conversions
We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users [...]
May 9, 2012 at 2:53 pm ET by Matties Otter | Comments (7) | Read Story
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- What Can We Learn From The Latest Brand To Be Called Out For Paid Links?
- Google Provides Competitive Information In New Auction Insights Report
- Just Because Someone Works At Google Doesn't Make Them An SEO Expert
- "Ads Related To..." Text Officially Rolls Out On AdWords' Top Ad Block
- EU Offers To Settle With Google Over Anti-Trust Claims
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- Bing's Visual Search Is Gone (Has Been For A While, Actually)
- SearchCap: The Day In Search, May 22, 2012
- Networking, Solutions, Special Sessions and More: The Network Pass at SMX Advanced
- Former Yahoo Executive Pleads Guilty To Securities Fraud Charge Related To Microsoft Deal
- SearchCap: The Day In Search, May 21, 2012
-
- What Can We Learn From The Latest Brand To Be Called Out For Paid Links?
- Peeking Into the World Of Google's Algorithm Changes With Google Search Quality Head Amit Singhal
- Google Launches Knowledge Graph To Provide Answers, Not Just Links
- Apple Siri's Recommending Nokia? Then Nokia's Recommending Android & iPhone, I Guess
- Head-To-Head: Bing's Social Search Vs. Google's Search Plus Your World
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News From Marketing Land:
- Getting Ready For A Post-Search World
- Measuring Social Engagement: 3 Ways To Identify High Value Content
- Google’s Acquisition Of Motorola Mobility Closes, What Now?
- Apple, Google & Microsoft Make Top 5 Brands In 2012 BrandZ Report
- The Verge’s “Scamworld” Profiles “Internet Marketing” Schemes You Should Avoid
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