AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to both the pop-up window to set-up new sitelinks [...]
June 19, 2013 at 11:14 am ET by Ginny Marvin | Comment | Read Story
Google Changes Ranking Advice, Says Build Quality Sites Not Links
On May 27th, Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Previously, the article had a line that read: In general, webmasters can improve the rank of [...]
June 19, 2013 at 9:24 am ET by Barry Schwartz | Comments (18) | Read Story
DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million
Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest milestone: more than three million direct searches in a single day. As the company’s traffic page shows, it happened on Monday when DDG had 3,095,907 “direct searches.” Those are searches done by human visitors to duckduckgo.com. [...]
June 18, 2013 at 3:13 pm ET by Matt McGee | Comments (6) | Read Story
SEARCH NEWS BRIEFS
- New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
- Social Tactics For The Search Marketer
- SearchCap: The Day In Search, June 18, 2013
- Dive Deep! Attend A Marketing Workshop At SMX East In NYC - Register Now & Save!
- Blekko's Izik Search App Comes To iPhone, Android Devices
See More News Briefs
FEATURES & ANALYSIS
- Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
- Big Data + Big Math = Big Mess or Big Money?
- Now Updated: The Periodic Table Of SEO Success Factors
- AdWords Image Extensions: Early Reactions & In-The-Wild Examples
- Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
See More Features & Analysis
How Search Retargeting Kick Started The Programmatic Marketing Revolution
Search & Display - Dax Hamman
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But, programmatic marketing had a surprising start, coming in part [...]
The Quintessential Marketer Scientist
Search & Conversion - Scott Brinker
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. They’re larger-than-life heroes of history and literature. Modern marketing deserves its own mythical hybrid: the marketer scientist. The marketer scientist is not a reincarnation of [...]
Homepage Sliders: Bad For SEO, Bad For Usability
B2B Search Marketing - Harrison Jones
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability. In fact, at the recent Conversion Conference in Chicago, about 25% of the speakers mentioned carousels — [...]
Best Practices For Google Enhanced PPC Campaigns
Paid Search - Christine Churchill
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If you are curious about [...]
Data Analysis for SEO: Industry KPIs For A Mature Industry
All Things SEO - Chris Liversidge
As we move closer to the 20th anniversary of the launch of public search engines, a key industry trend in search marketing is the long called-for move to placing transparent, objective & measurable KPIs at the heart of search marketing, social & content campaigns. What KPIs give you an objective measure of your agency?
5 Free Deep Reputation Management Checking Tools
Search & Social - Brian Patterson
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that reputation management was pretty straightforward. You could clearly see if those blue links connected to positive content — if so, your reputation was great. Unfortunately, things aren’t so easy [...]
From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
Last week, I attended the SMX Advanced session, “From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO,” moderated by Elisabeth Osmeloski with speakers Marcus Tober, founder of Searchmetrics Inc., Julia Gause, Director of SEM for Scripps Network and Stephan Spencer, CEO of Koshkonong LLC. Just prior to the session starting, Bruce Clay, [...]
June 18, 2013 at 9:00 am ET by Chris Silver Smith | Comments (12) | Read Story
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website activity and optimize ad buying. Although this has [...]
June 5, 2013 at 9:00 am ET by Oliver Jacob | Comment (1) | Read Story
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- AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
- Google Changes Ranking Advice, Says Build Quality Sites Not Links
- DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million
- Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect
- Google Officially Launches Knowledge Graph Carousel For Local Search
-
- New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
- Social Tactics For The Search Marketer
- SearchCap: The Day In Search, June 18, 2013
- Dive Deep! Attend A Marketing Workshop At SMX East In NYC - Register Now & Save!
- Blekko's Izik Search App Comes To iPhone, Android Devices
-
- Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
- Big Data + Big Math = Big Mess or Big Money?
- Now Updated: The Periodic Table Of SEO Success Factors
- AdWords Image Extensions: Early Reactions & In-The-Wild Examples
- Mystery Solved: Why Mobile Safari Searchers Appear To Come "Direct" To Sites Rather Than Via Google
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Research:
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Internet Marketing News & Strategies
- iCrossing CEO Don Scales Leaving Company, Will Be Replaced By Brian Powley
- Survey: 96 Percent Say “Do Not Track” Should Be Respected
- Nearly 30 Percent Of UK Travel Searchers Use Mobile Exclusively
- Google Surveys Glass Explorers With Questions Hinting At Public Sale
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