Google’s Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain
Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. Matt said that Google is launching “soon” a new change that will make it less likely to see results from the same domain name, if you [...]
May 17, 2013 at 2:46 pm ET by Barry Schwartz | Comments (8) | Read Story
Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To be launched in a few weeks [...]
May 17, 2013 at 1:30 pm ET by Andy Atkins-Krüger | Comments (2) | Read Story
German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results
According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August. The ”ancillary copyright” rule was proposed in August of 2012. In its initial form it would have required Google and others that indexed or [...]
May 16, 2013 at 10:57 am ET by Greg Sterling | Comments (5) | Read Story
SEARCH NEWS BRIEFS
- SearchCap: The Day In Search, May 17, 2013
- Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
- Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
- SearchCap: The Day In Search, May 16, 2013
- Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values
See More News Briefs
FEATURES & ANALYSIS
- “OK Google” — Hands-Free, Conversational Search Coming From Google
- Google: Nearly 2 Million AdWords Campaigns Are Now Enhanced, Early Results Are In
- Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit
- German Court Says Google Must Block Libelous Words Added Via Autocomplete Function
- Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority
See More Features & Analysis
Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk
Search In Pictures - Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Analyzing Competitiveness In Your Paid Search Account
Search & Analytics - Benjamin Vigneron
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Quality Score (QS), the average cost-per-click (CPC), the impression share (IS), and the [...]
Google Continues To Experiment & Expand Authorship
All Things SEO - Janet Driscoll Miller
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit (and potentially the [...]
How to Automate AdWords Ad Creation & Landing Page Checks
Enterprise SEM - Frederick Vallaeys
Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully, these examples will give you some ideas for [...]
New Google Maps Interface Launching At Google I/O Today?
Local Search - Chris Silver Smith
Last week, Alex Chitu at Google Operating System blog reported on some screengrabs that were apparently leaked from Google Maps. The images indicated that new Maps interfaces could be in the works, and it was supposed that these might be officially announced at Google I/O today or tomorrow. This morning, Mike Blumenthal reported on new [...]
Five Reports For Measuring B2B Marketing Effectiveness
B2B Search Marketing - Derek Edmond
Like many online marketing professionals, B2B marketers are obsessed with data. Technological innovation creates phenomenal opportunities for marketers to “slice and dice” information in an effort to create more meaningful lead acquisition strategies. But, innovation might also act as a deterrent and be considerably overwhelming. A recent article on MarketingSherpa discussed their latest survey report [...]
How to Automate AdWords Ad Creation & Landing Page Checks
Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully, these examples will give you some ideas for [...]
May 16, 2013 at 9:05 am ET by Frederick Vallaeys | Comments (4) | Read Story
How To Conduct Ad Tests In Enhanced Campaigns
Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad testing methods will have to change. One of the “features” of enhanced campaigns is that your campaign can now run on desktops and mobile devices with different CPCs that are controlled [...]
May 13, 2013 at 9:19 am ET by Brad Geddes | Comment (1) | Read Story
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- Google's Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain
- Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
- German "Ancillary Copyright" Law To Go Into Effect, Imposes Limits On Search Results
- Across From Google I/O, Microsoft Runs The "Bing It On" Challenge
- "Organization Markup" Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box
-
- SearchCap: The Day In Search, May 17, 2013
- Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
- Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
- SearchCap: The Day In Search, May 16, 2013
- Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values
-
- "OK Google" -- Hands-Free, Conversational Search Coming From Google
- Google: Nearly 2 Million AdWords Campaigns Are Now Enhanced, Early Results Are In
- Google Zaps Another Link Network, 'Several Thousand' Link Sellers Hit
- German Court Says Google Must Block Libelous Words Added Via Autocomplete Function
- Google Authority Boost: Google's Algorithm To Determine Which Site Is A Subject Authority
-
- How to Automate AdWords Ad Creation & Landing Page Checks
- How To Conduct Ad Tests In Enhanced Campaigns
- Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business
- Managing The Bounds Of Profitability: iCPA & iCPC
- How To Increase Lead Conversions With Visitor Engagement
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