UK House Of Lords Condemns Right To Be Forgotten

Right To Be Forgotten

The House of Lords in the UK has little power in government or policy making except at the margins. Similarly, the British upper house’s recent condemnation of the European Right to Be Forgotten (RTBF) will have little practical impact in the UK or across Europe. Still it’s a dissenting voice from within a European government. […]


Expedia Becomes A New York City Hotel After Google’s Pigeon Local Update

google-pigeon-expedia-hotel

On June 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results. A search for […]


Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It

Google's Penguin Devastates Many

For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, […]



 

Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It

All Things SEO Column -

For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, […]

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Run Your Established SEO Like PPC & Maximise ROI Long-Term

All Things SEO Column -

The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire duration of your SEO campaign. One such strategy is taking the same weekly approach to auditing your SEO strategy using search query reports as a PPC manager would.

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8 Small Tweaks That Can Deliver Big Link Building Results

Link Week Column -

About this time every year I reflect on my progress thus far and start thinking about what I want to do differently in the second half of the year. Consider taking a good, hard look at your link building campaigns. Even if your strategy isn’t six months old, making changes to your plan multiple times […]

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How To Generate Experience Reviews For SEO – Part II

Local Search Column -

In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search marketing efforts. Creating […]

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How To Conduct A Winning Local Search Audit

Local Search Column -

Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, […]

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Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account

Paid Search Column -

Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance quote requests turning into policies? Are the edu inquiries turning into students? Are the mortgage […]

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How To Conduct A Winning Local Search Audit

How To Featured Articles

Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, […]


Do Your Own 5-Minute SEO Audit

How To Featured Articles

If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don’t worry if this takes you 10 […]

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