4 critical touch points to reach consumers and deliver an effective ad campaign
Marketers and advertisers understand the importance of reaching consumers wherever they are— sometimes even before consumers get there...
SearchCap: Google Home recipes, app indexing & Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search...
Google Home now helps you cook over 5 million recipes
Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google...
Cassini spacecraft’s grand finale at Saturn depicted in Google doodle
Google's out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its...
Take a deep dive on search and social. Attend a workshop at SMX Advanced.
SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All...
[Reminder] Live webinar: 5 hot trends in advanced analytics
Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants —...
SearchCap: Google Project Owl, trillions of searches & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam...
Evaluating PPC talent, part 1: Where to begin
How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself?...
Content and links: It really does take a village
Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your link-building...
Google reaffirms 15% of searches are new, never been searched before
Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google...
Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets...
4 myths of paid search bidding
Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform...
Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing...
SearchCap: Bing Shopping feeds, Google HTTPS & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands...
Bing Shopping Campaigns get inventory feeds, search query reports at product level
New updates are aimed at enabling timely feed uploads and informing title optimization....
Be a mad scientist to be more successful in local SEO
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of...
Moz report: 50% of page one search results are HTTPS
Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end...
