Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that [...]
May 16, 2012 at 1:00 pm ET by Danny Sullivan | | Read Story
It wasn’t Siri that was recommending the Lumia as the best smartphone to some last week; it was Wolfram Alpha. That won’t happen again, now that Wolfram Alpha has made changes to to fix problems it had dealing with customer reviews. Reviews Weren’t Weighted To Account For Number When I looked into the Siri-Lumia issue last [...]
May 16, 2012 at 11:15 am ET by Danny Sullivan | | Read Story
The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users. Bing’s announcement today says that anyone can access the new interface at www.bing.com/new, but you should also see a new message atop the Bing home page that invites you to try “the best search, now with [...]
May 15, 2012 at 7:31 pm ET by Matt McGee | | Read Story
In House Search Marketing -
Richard Carey
There is a phenomenon within organizations that causes productivity to decline as teams grow larger. This phenomenon is described in economics as a diseconomy of scale and is caused by at least three factors including increased communication costs, duplication of effort, and top-heavy management. These three components can cripple an SEM team that grows larger than four [...]
Read more |
Search & Display -
Dax Hamman
The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a single agency [...]
Read more |
Search & Conversion -
Scott Brinker
For many B2B and considered purchases, buyers go through several stages of evaluating the market and choosing a seller. Different stages naturally benefit from different kinds of landing pages and conversion strategies. Here, we’ll take a look at the very top of the funnel, to see how three different companies are handling early-stage interest on [...]
Read more |
Keywords & Content -
Ted Ives
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.
Read more |
Multinational Search -
Andy Atkins-Krüger
A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions. By the way, this doesn’t mean they weren’t all highly talented people – their routes to their positions were just very different. The discussion did make me realise the [...]
Read more |
Search & Social -
Jordan Kasteler
I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring social benefits in the traditional sales funnel. It’s frustrating that people continue to treat social media as an individual entity, a separate department, instead of a versatile tool. We shutter [...]
Read more |
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.
May 15, 2012 at 5:17 pm ET by Ted Ives | | Read Story
We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users [...]
May 9, 2012 at 2:53 pm ET by Matties Otter | | Read Story
Get Our News, Everywhere!
Follow @sengineland