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Google’s Penguin Update Makes The Wall Street Journal
The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this month, [...]
May 17, 2012 at 9:20 am ET by Barry Schwartz | Comments (37) | Read Story
Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal
Earlier this week, Google Fellow Amit Singhal gave the opening keynote at SMX London. Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and oversees search quality. Or, as he described [...]
May 17, 2012 at 6:57 am ET by Vanessa Fox | Comments (14) | Read Story
Google Launches Knowledge Graph To Provide Answers, Not Just Links
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that [...]
May 16, 2012 at 1:00 pm ET by Danny Sullivan | Comments (62) | Read Story
SEARCH NEWS BRIEFS
- SearchCap: The Day In Search, May 18, 2012
- Dylan Hoffman's Pirate Times Doodle 4 Google Wins Pirate Booty
- Google Improves AdSense Reporting And Bolsters Smart Pricing With New Research
- SearchCap: The Day In Search, May 17, 2012
- Bing Search API Now On Paid Platform
See More News Briefs
FEATURES & ANALYSIS
- Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess
- Head-To-Head: Bing’s Social Search Vs. Google’s Search Plus Your World
- Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO
- Google Testing “Sources” Area With Info About Movies, Books, People, Music & More
- Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY]
See More Features & Analysis
Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google
Search In Pictures - Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
adCenter Updates Microsoft Advertiser Intelligence With Templates & Mobile Data
Search Marketing Toolbox - Crosby Grant
Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in, it offers powerful API-based access to data, right in the familiar Excel environment. [...]
The Ultimate List of Reasons Why You Need Search Engine Optimization
All Things SEO - Trond Lyngbø
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buy SEO. To see why SEO is so powerful. To [...]
Accelerating Revenue Growth With Keyword Parity
Enterprise SEM - Matt Lawson
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier said than done. With so much focus these days on the next best thing — [...]
3 Guidelines To Scale Your SEM Team
In House Search Marketing - Richard Carey
There is a phenomenon within organizations that causes productivity to decline as teams grow larger. This phenomenon is described in economics as a diseconomy of scale and is caused by at least three factors including increased communication costs, duplication of effort, and top-heavy management. These three components can cripple an SEM team that grows larger than four [...]
Do Search & Display Really Belong Together?
Search & Display - Dax Hamman
The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a single agency [...]
How To Use The Keyword Funnel To Understand Searcher Intent
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.
May 15, 2012 at 5:17 pm ET by Ted Ives | Comments (9) | Read Story
10 Great Adwords Options For Boosting Conversions
We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users [...]
May 9, 2012 at 2:53 pm ET by Matties Otter | Comments (6) | Read Story
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- Google's Penguin Update Makes The Wall Street Journal
- Peeking Into the World Of Google's Algorithm Changes With Google Search Quality Head Amit Singhal
- Google Launches Knowledge Graph To Provide Answers, Not Just Links
- With Fix In Place, Wolfram Alpha Explains How Siri "Recommended" The Lumia By Mistake
- Bing's New Social-Friendly Search Interface Now Live
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- Peeking Into the World Of Google's Algorithm Changes With Google Search Quality Head Amit Singhal
- Google Launches Knowledge Graph To Provide Answers, Not Just Links
- Apple Siri's Recommending Nokia? Then Nokia's Recommending Android & iPhone, I Guess
- Head-To-Head: Bing's Social Search Vs. Google's Search Plus Your World
- Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO
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