February 10, 2010 at 10:11 am ET by Vanessa Fox
After the 2009 Super Bowl, I monitored how the commercials drove searches and reported back on how well the brands did at ensuring visibility in organic search results. It didn’t go so well. The primary problems were:
Microsites – Microsites aren’t inherently a bad idea, but too many of them can cause brand confusion, external link [...]
February 9, 2010 at 3:22 pm ET by Bradd Libby
Various marketers have offered advice on writing “killer” PPC ads. But examining the ads Google runs on competing search engines suggests that a simple list of “tips and tricks” may not be enough.
February 9, 2010 at 2:00 pm ET by Matt McGee
Google has announced a new product called Google Buzz, which represents the company’s latest attempt to hitch its wagon to the popularity of social networking and, more specifically, the growth of social sharing and status updates. Many will call this a Twitter killer or a threat to Facebook. Certainly the company is targeting the audiences that [...]

An exasperated in-house SEO recently asked colleagues on Twitter how to respond after upper management had met with an agency that had offered suboptimal, but eagerly digested, SEO advice. How indeed. Sooner or later, most in-house SEOs will face a similar situation, and how you respond may impact the budget you have to work with, [...]

Today, B2B marketers have many choices when implementing a successful search marketing program. Should you be using SEO (Search Engine Optimization), SMO (Social Media Optimization), or PPC (Pay Per Click) advertising to generate traffic and new leads? Should one method be used without the others or should they always be combined in order [...]

Sites built on the Portal pattern include news sites, research sites, educational sites, forums, and association sites. Most revenue-generating blogs follow the Portal pattern. The primary goals of a portal are to get people to stick around, to view more pages, and to join or subscribe. Here are the conversion strategies that will impact these goals most.

We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find [...]
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