US presidential candidate Rick Santorum pulled off a surprise last night, winning caucuses and primaries in three states. So what’s with Bing listing an anti-Santorum web site first in its results in a search for his last name? Does Microsoft have some type of liberal agenda! Wait, you didn’t realize Rick Santorum has a “Bing [...]
February 8, 2012 at 12:14 pm ET by Danny Sullivan | Comments (7) | Read Story
Google is quietly taking requests from web users who want to get paid to surf the web using the Chrome browser while sharing data with Google. The program is called Screenwise and, though we’re not aware of any official announcement, Google has a signup page at www.google.com/landing/screenwisepanel. The page explains that Google wants to create [...]
February 8, 2012 at 1:30 am ET by Matt McGee | Comments (6) | Read Story
Wolfram|Alpha (W|A) is launching a new fee-based service named Wolfram|Alpha Pro. In today’s highly competitive environment, you may wonder why W|A would ask people to pay for what many think should be free. Read on: you may decide to willingly open your wallet when you see what’s available. Since Wolfram|Alpha launched in 2009, I’ve often [...]
February 7, 2012 at 9:32 pm ET by Gary Price | Comment (1) | Read Story

I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the world is [...]

The one thing all of your search traffic brings with it is a human brain. It’s easy to think that our search visitors aren’t coming with any brain at all. How can they possibly decide against what we have to offer? If they weren’t going to take action, why click on the ad? It turns [...]

Does this situation sound familiar? Due to the success of your SEO program, organic traffic to your website is increasing. However, visitors aren’t engaging with specific aspects of the site and aren’t taking the desired actions. Why? Many B2B marketers fail to include informational assets in their overall SEO strategy. Information presented on your website [...]

There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods. While some SEOs argue that social media links are the wave of the SEO future, traditionalists staunchly maintain traditional, authoritative links from quality sources are still the best way to go. Whatever your stance, I think it’s [...]

People are generally vaguely aware that debates have been taking place in Europe over new legislation which principally affects the use of “Cookies”. European legislation is inevitably more complex than elsewhere because of the way it is drafted by the European Commission and then individually interpreted, translated and re-drafted by each country. Today, I’m focusing [...]

Every day it seems that there’s a new tool out there to monitor, measure, track, and suggest what we should be doing. Many of these are free or offer free trials, which I love, but finding the time to test out a new tool in order to see if it suits you isn’t always easy. [...]
Every day it seems that there’s a new tool out there to monitor, measure, track, and suggest what we should be doing. Many of these are free or offer free trials, which I love, but finding the time to test out a new tool in order to see if it suits you isn’t always easy. [...]
February 7, 2012 at 10:18 am ET by Julie Joyce | Comments (4) | Read Story
Anyone involved in online marketing has an innate sense that mobile is a big deal. We’re never more than an arm’s length from our phones, and we have a curious tendency to do everything on them. I once sat in front of a dark, Netflix-enabled flat-screen, watching Netflix on my iPhone. It was just easier, and I [...]
February 6, 2012 at 11:44 am ET by Sherwood Stranieri | Comment | Read Story
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