February 9, 2010 at 2:00 pm ET by Matt McGee
Google has announced a new product called Google Buzz, which represents the company’s latest attempt to hitch its wagon to the popularity of social networking and, more specifically, the growth of social sharing and status updates. Many will call this a Twitter killer or a threat to Facebook. Certainly the company is targeting the audiences that [...]
February 9, 2010 at 12:55 pm ET by Matt McGee
Google is set to announce a new social tool at a 10:00 am event on its Mountain View campus. Due to the last-minute notice, we’re not on the scene, but Google is providing a webcast via YouTube that we’ll be using. Stay tuned for the liveblogging to start at 10 am or shortly thereafter…. Okay, so it’s [...]
February 8, 2010 at 3:42 pm ET by Bas van den Beld
In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in January. Germany content owners call for investigation of Google. German newspaper publishers association (BDZV), Microsoft owned Ciao and online maps service Euro-Cities AG called the German cartel authorities to investigate Google’s [...]

We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find [...]

Promoting content in social media is only half the battle. Once it is in the face of thousands of visitors, there needs to be some sort of emotional and psychological drive to get them to share that content with others. This is key in creating a “snowball effect” that will build perpetual motion to reach [...]

Social media marketing is pretty tricky – but it is too tricky to ever roll out international campaigns? Where do you start from when you’re targeting international social networks – success at home or do you need to start all-over?

It is absolutely stunning that Toyota is embroiled in such a serious quality crisis. Toyota’s well-earned reputation for quality is legendary and is the envy of carmakers worldwide. Their quality control principles and methods are taught in leading business and engineering schools everywhere. In spite of all that, Toyota’s quality problems are now the subject [...]
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