Scoring Super Bowl 2010 Advertising: How’s the Search Visibility?
February 10, 2010 at 10:11 am ET by Vanessa Fox
After the 2009 Super Bowl, I monitored how the commercials drove searches and reported back on how well the brands did at ensuring visibility in organic search results. It didn’t go so well. The primary problems were:
Microsites – Microsites aren’t inherently a bad idea, but too many of them can cause brand confusion, external link [...]
Lessons From Google’s Own Paid Search Campaigns: Forget The “Rules”
February 9, 2010 at 3:22 pm ET by Bradd Libby
Various marketers have offered advice on writing “killer” PPC ads. But examining the ads Google runs on competing search engines suggests that a simple list of “tips and tricks” may not be enough.
Google Buzz: Google Takes On Twitter, Facebook & Even Foursquare
February 9, 2010 at 2:00 pm ET by Matt McGee
Google has announced a new product called Google Buzz, which represents the company’s latest attempt to hitch its wagon to the popularity of social networking and, more specifically, the growth of social sharing and status updates. Many will call this a Twitter killer or a threat to Facebook. Certainly the company is targeting the audiences that [...]
In House - Aaron Bradley
An exasperated in-house SEO recently asked colleagues on Twitter how to respond after upper management had met with an agency that had offered suboptimal, but eagerly digested, SEO advice. How indeed. Sooner or later, most in-house SEOs will face a similar situation, and how you respond may impact the budget you have to work with, [...]
Strictly Business - Barry Bowman
Today, B2B marketers have many choices when implementing a successful search marketing program. Should you be using SEO (Search Engine Optimization), SMO (Social Media Optimization), or PPC (Pay Per Click) advertising to generate traffic and new leads? Should one method be used without the others or should they always be combined in order [...]
Conversion Science - Brian Massey
Sites built on the Portal pattern include news sites, research sites, educational sites, forums, and association sites. Most revenue-generating blogs follow the Portal pattern. The primary goals of a portal are to get people to stick around, to view more pages, and to join or subscribe. Here are the conversion strategies that will impact these goals most.
Link Week - Garrett French
We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find [...]
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- Google May Be Sued By Russia’s Quintura Over Wonder Wheel
- Policy Change: Advertise Pharmaceuticals On Google AdWords
- ComScore Releases January Search Numbers (Bing Gains) & Year In Review
- Google Buzz? MSFT, Yahoo Say ‘Been There, Done That’
- SearchCap: The Day In Search, February 9, 2010
- Liveblogging the Google Buzz Launch
- SMX West Networking Activities and Parties Scheduled
- Bing, Google & Yahoo Gear Up For The 2010 Winter Olympic Games
- The iPad As Platform For SEM & Social Media Marketing
- Google Airs TV Ad During Super Bowl – But Why?
- Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing?
- 2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click
- Google May Be Crawling AJAX Now – How To Best Take Advantage Of It
- How To Improve .EDU Link Requests Using Academic Metaphors
- Some SEO Advice For Bill Gates
- PageRank Sculpting Leaves NoFollowed Tags Behind
- Things To Consider Before Starting Your Next Conversion Rate Optimization Project
- simijons said " Its huge news that TechCrunch is breaking as it comes in. Would you prefer that they wait until tomo"
- Stupidscript said " "..I can’t see anything that would explain the apparently large difference in CTR between these two "
- allenkristina said " We agree, you never know what in search is going to work until you test it!"
- webliquidgroup said " Very interesting use of Toyota's misfortunes, to illustrate best practices in PPC management! What's"
- Michael Martinez said " Oh, good. Yet another piece of bad SEO advice coming from a major SEO site. Eric, why don't you prov"
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