Bing Hits All-Time High Market Share: Nielsen

The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share. It’s also [...]

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How To Find The Right People To Follow On Twitter

While many of us in the marketing world tend to focus on how many followers we have and how to get more, for many Twitter users the other side of that coin is a real challenge: How do I find good people to follow on Twitter? Twitter itself has underscored the challenge as far back [...]

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Facebook Passes Google (Again) As Most-Visited US Site: Hitwise

Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s happened.

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5 Reasons To Make Sure You’re Deep Linking
Link Week - Julie Joyce

Whether you’re building links for yourself or a client, at some point you need to make sure that you’re procuring inbound links to not only your homepage, but also your critical subpages. Chances are, that if you have a nicely fleshed out site that has been built (and updated) with sound SEO principles in mind, [...]

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Elevating The Global Importance Of Content
Multinational Search - Bill Hunt

Shortly after my last Multinational Search post (Global Vs. Local: How To Let Google Know How To Treat Your Site) I was taken to task by a few readers complaining that supposed global experts only talk about domains and hosting for international sites and not enough about content. Ok, fair criticism, that article [...]

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Redefining The Local Opportunity – Key Highlights & Takeaways From Borrell’s Local Online Advertising Conference
Locals Only - Matthew Berk

The “Business of Making Money” (is there any other kind of business, really?) Local Online Advertising conference held by Borrell Associates in NYC a few weeks ago represented, for me, a turning point in my own understanding of the “local opportunity” and how it will bear fruit. First, a disclaimer: in my experience, novel concepts [...]

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Google: “It’s Not A Bug, It’s A Feature!”
Paid Search - George Michie

Google’s ad serving logic too often gives precedence to ads with higher bids over ads that exactly match the user’s search. Methods for managing this self-competition are inadequate. Google needs to fix this.

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  • NigelBurke said " Looks like things will heat when Bing and Yahoo jump in together"
  • Julie Joyce said " I'd agree with that...I've never worked on a site with that situation but it makes perfect sense tha"
  • Stupidscript said " IMHO, this is, in fact, a bug and not a feature ... it's just that there are so many bugs like this "
  • racecar said " I think the key here is "Google’s engineers genuinely believe they can algorithmically pick better a"
  • allenkristina said " Great post demonstrating the flexibility of landing pages. Often online marketers think of sending p"

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