Webinar: Paid and organic search harmony can skyrocket your results
Learn tactical and immediate takeaways on lowering your ad spend without sacrificing your results.
Google helpful content update is now rolling out
The update can take up to a couple weeks to roll out, so keep an eye on your Google visibility over the next week or so.
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How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Webinar: Harness first-party data for conversion
Learn how Hearst maximizes the power of audience intelligence to drive growth.
Google Business Profile guidelines updated to include products
Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items.
Instagram is testing 2 new ways to control your feed
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
Twitter is testing a new “Tweet Tiles” display for publisher links
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
Google announces 4 new Shopping campaign features
Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates.
10 SEO experts share their favorite interview questions
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews.
How to optimize PPC reporting for ad creatives
Here's how to develop a creative reporting strategy for PPC to wow your clients and enable your creative team to do their best work.
YouTube is testing a new “Promotions” Tab
YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.
Google tests Quick Read, 5 Min. Read labels in search results
Google is testing the labels, which highlight whether the content of a page can be read in five minutes or less.
Microsoft Ads (again) extends RSA migration to Feb. 2023
The deadline to migrate ETAs to RSAs has been pushed back again, giving advertisers more time to make the switch.
T-minus 2 weeks to submit your Search Engine Land Award entry!
Don't miss your chance to enter the 2022 Search Engine Land Awards... the final deadline is Friday, September 9!
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
10 tips to help you become an in-house SEO
You don't have to be a hardcore programmer or have umpteen advanced degrees to do SEO. Follow these tips to help you land your ideal role.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Twitter now has podcasts
Twitter introduced the new redesign yesterday as a way to give listeners more opportunities to connect with podcast creators.