Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results


Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location ranking parameters. According to Google, the new local […]

Google Adds Webmaster Tools Verification For Google My Business


Mike Blumenthal reports that you can now instantly verify your Google Local listings, formerly known as Google Place Listing and now known as Google My Business, through Google Webmaster Tools. Google’s Jade Wang announced this in the Google forums saying, “starting today, if you’re verifying a page for your business, you may be instantly verified […]

What’s Tops For “Offers” On Google? Google Offers – Which No Longer Exists


If you search in Google for [offers] Google will return the shuttered Google Offers page as the first search listing. But if you look carefully, you will see that Google has blocked the page from spiders within their robots.txt file and the page itself says “This site is no longer being supported.” Here is a […]


Google’s Still Lagging On Mobile Search Warnings

Mobile Search -

No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results in Google […]

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Use Contextual Data To Gain A Competitive Search Marketing Advantage

Paid Search Column -

Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for marketers to gain a competitive advantage based on outside trends that […]

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Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It

All Things SEO Column -

For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, […]

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Run Your Established SEO Like PPC & Maximise ROI Long-Term

All Things SEO Column -

The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire duration of your SEO campaign. One such strategy is taking the same weekly approach to auditing your SEO strategy using search query reports as a PPC manager would.

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8 Small Tweaks That Can Deliver Big Link Building Results

Link Week Column -

About this time every year I reflect on my progress thus far and start thinking about what I want to do differently in the second half of the year. Consider taking a good, hard look at your link building campaigns. Even if your strategy isn’t six months old, making changes to your plan multiple times […]

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How To Generate Experience Reviews For SEO – Part II

Local Search Column -

In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search marketing efforts. Creating […]

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How To Conduct A Winning Local Search Audit

How To Featured Articles

Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, […]

Do Your Own 5-Minute SEO Audit

How To Featured Articles

If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don’t worry if this takes you 10 […]

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