November 23, 2009 at 6:00 am ET by Chris Sherman
Want to make a recession-resistant career move? Consider going to work as an in-house search marketer. According to the second annual SEMPO in-house salary survey, compensation for search marketers working on behalf of a single organization actually increased during the past year, despite a turbulent economy that took a toll on many other types of [...]
November 23, 2009 at 12:23 am ET by Danny Sullivan
It’s back, the prospect that Microsoft might try to make Rupert Murdoch happy by offering a “get listed with Bing” exclusive deal. Later, I’ll revisit the topic in a coordinated fashion. But for now, I’ve collected a number of thoughts I’ve put out on Twitter, in blog comments and elsewhere. First, I’ll point readers back to [...]
November 22, 2009 at 11:15 am ET by Greg Sterling
Google hosted something of a formal “status update” on Chrome the operating system in Mountain View on Thursday. There we discovered the company is open-sourcing the code. We also found out it’s intended as a netbook OS (for now) and that Google is working with several hardware partners to create a better netbook experience (full-sized [...]

Quick: Are you a digital marketing pro? If so, complete this sentence: In the future, advertisers will combine online media with mobile ads to drive:____________. What did you put in the blank? Let me guess.
Branding, combining rich online experiences with mobile mini-experiences? E-commerce, as more people surf the Web using both devices? Coupons and promotions, taking advantage [...]

Traffic value varies widely not just by the words users type into the search box, but whose search box they use. Syndication network partners vary in quality and giving advertisers control over how much they pay for traffic from each would be a win for the advertisers and the engines.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Cyber Monday is one of the most important (if not the most important) day to paid search professionals in America, and I’ve got some great tips and tricks to share on how to make the most of it. But first, I thought I’d share some history of the term I found at Wikipedia: The term “Cyber Monday” [...]
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