Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah, Adobe’s Director of Business Analytics for Advertising [...]
June 18, 2013 at 12:03 am ET by Ginny Marvin | Comment | Read Story
Big Data + Big Math = Big Mess or Big Money?
What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of online marketing. Big data can mean anything from large scale consumer behavioral analysis to a relatively simple study of [...]
June 17, 2013 at 11:00 am ET by Kevin Ryan | Comments (2) | Read Story
Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches
While the Google Knowledge Graph Carousel was launched nearly a year ago, more reports are confirming Carousel image displays appearing more often and for a wider variety of categories in SERPs. The Carousel display shows results in an image-focused fashion, listed horizontally at the top of the SERP. The new reports show an updated design, [...]
June 17, 2013 at 10:06 am ET by Amy Gesenhues | Comment (1) | Read Story
SEARCH NEWS BRIEFS
- SearchCap: The Day In Search, June 17, 2013
- Google's Matt Cutts: Stock Images Do Not Impact Search Engine Rankings
- Why You Can’t Miss SMX East – Straight From Your Peers
- Google's Mobile "Quick View" Trial Appears To Be Over
- Google's Father's Day Logo
See More News Briefs
FEATURES & ANALYSIS
- Now Updated: The Periodic Table Of SEO Success Factors
- AdWords Image Extensions: Early Reactions & In-The-Wild Examples
- Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
- Google’s Matt Cutts: Web Spam Benefits From Using Rel=”Author”
- Yahoo Officially Rolls Out New Yahoo Search Results Design
See More Features & Analysis
High-Priced Talent Letting You Down? PPC Moneyball Revisited
Paid Search - Andrew Goodman
As the summer weather haltingly makes its appearance in my neck of the woods, thoughts turn to on-base averages, fielding percentages and all of that Moneyball stuff. My theme for this column is the woeful underperformance of the team known as the Toronto Blue Jays. Despite a wave of off-season signings and by far the [...]
The Best Link Building For Local SEO — None!
Local Search - Chris Silver Smith
Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized. Often, companies that incur penalties or experience a drop in rankings don’t have a clue as to what they’ve done wrong — especially small, local businesses. This leads me to a novel proposal: perhaps for local businesses, the best [...]
Advanced Authorship: The Deep Dive
All Things SEO - Chris Silver Smith
Up Close Coverage From SMX Advanced 2013 I just attended the SMX Advanced session, “Authorship: The Deep Dive” this morning, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark Traphagen, Virante, Inc. There were a number of interesting takeaways. Mitul Gandhi is up [...]
Search In Pics: Bing Glasses, Google Shoes & #ThroughGlass Cop
Search In Pictures - Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Authorship Beyond Webpages
All Things SEO - Janet Driscoll Miller
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files appear to infer authorship similar to PDFs and webpages, looking for [...]
Smart Geographic Segmentation & Bidding With Enhanced Campaigns
Search & Analytics - Benjamin Vigneron
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits of upgrading to enhanced campaigns, [...]
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website activity and optimize ad buying. Although this has [...]
June 5, 2013 at 9:00 am ET by Oliver Jacob | Comment (1) | Read Story
Fifty Shades Of Full Value
I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give credit to all the other ways a customer [...]
June 3, 2013 at 10:15 am ET by David Rodnitzky | Comment (1) | Read Story
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- Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
- Big Data + Big Math = Big Mess or Big Money?
- Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches
- Google Webmaster Tools Adds Google Tag Manager Verification Support
- Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches
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- Big Data + Big Math = Big Mess or Big Money?
- Now Updated: The Periodic Table Of SEO Success Factors
- AdWords Image Extensions: Early Reactions & In-The-Wild Examples
- Mystery Solved: Why Mobile Safari Searchers Appear To Come "Direct" To Sites Rather Than Via Google
- Google's Matt Cutts: Web Spam Benefits From Using Rel="Author"
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Research:
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