Happy Thanksgiving & Programming Note
November 26, 2009 at 8:52 am ET by Barry Schwartz
Happy Thanksgiving everyone! In observance of the Thanksgiving holiday, we will likely not be writing much here today. But I did want to share with you, like I did at the Search Engine Roundtable, the various logos we have from Google, Yahoo, Ask, Bing, AOL and others in the search engine industry. Google:
Yahoo (Flash):
AOL [...]
Oh Say Can You See Ask.com’s Irrelevant Ads Showing On Google?
November 25, 2009 at 6:52 pm ET by Danny Sullivan
I said from time to time, I’d highlight some bad search results I come across. Here’s a killer — a top ranking for us national anthem on Google that when you click on it brings up random web sites that have nothing to do with the song. Behind the scenes, there’s an Ask.com connection. Let’s [...]
Black Friday 2009: Bing Cashback Bumps, Users Searching For Deals
November 25, 2009 at 2:18 pm ET by Elisabeth Osmeloski
It could be that the general state of the 2009 economy is fueling the increase in early search queries for “Black Friday” related terms, or it it could be that the retail industry as a whole have embraced the annual event as part of a clever marketing strategy to boost overall holiday sales. As you [...]
Strictly Business - Andy Komack
Recently, I was reading Julie Joyce’s Link Week article, 8 Tips To Make PPC Work With Link Building Efforts, and really enjoyed the premise of combining two disciplines that are often very separate in a marketing organization. Julie’s article got me thinking about some of the work we have been doing in the area of [...]
In House - Duane Forrester
Is it just me, or do too many agencies claim to be able to perform organic search optimization for clients? I mean, really. An agency that charges someone for doing “SEO” as part of a site build should be able to understand how to populate meta descriptions, and what to populate them with. Right? Sitemaps [...]
Multinational Search - Bill Hunt
At a recent international search marketing conference in London the most frequent question asked by the audience was “How do I get my content found and indexed by global and local search engines?” During the breaks I talked to a few people who indicated little or none of their local market content was being indexed [...]
Industrial Strength - Niraj Shah
Paid search marketing is complicated enough, and several long-held industry myths aren’t helping make your job any easier. Debunk these SEM tall tales once and for all, and your campaigns will be well on their way to higher ROI.
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- robdwoods said " Are these "ads" being triggered the same way the product ads are? Is it through the Google Base feed"
- Marcus C said " A much more pervasive problem is that the in-house web team seems to know very little about SEO prac"
- Alistair Lattimore said " I wrote about Ask.com arbitrage spam back in September 2008 as well, it continued on long after I po"
- cranberryindia said " Here we go, found another way to trick Google. Looks funny but gives a lot of ideas how to manipulat"
- alanmitchell said " Hi Duane, It would help if there was a universally recognized 'qualification' for optimising website"
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