Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search
The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of being a search engine. Searching For Santorum: [...]
January 26, 2012 at 8:03 pm ET by Danny Sullivan | Comments (35) | Read Story
Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content
Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate legal content on the web. The groups are also calling for the UK government to help oversee how well the search [...]
January 26, 2012 at 3:33 pm ET by Matt McGee | Comments (2) | Read Story
Google Panda 3.2 Update Confirmed
Google has confirmed reports of a Panda update with us. Thye company told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh. I saw reports over the past week or so [...]
January 26, 2012 at 9:47 am ET by Barry Schwartz | Comments (12) | Read Story
SEARCH NEWS BRIEFS
- Bing Out Of "Betaphase" In Germany, Claims 10 Million Users
- SearchCap: The Day In Search, January 27, 2012
- Mobile Search: The Agency Opportunity - SMN Tuesday, Jan. 31
- Google's "Trusted Photographers" Turns Business Photos Into A Self-Serve Product
- SearchCap: The Day In Search, January 26, 2012
See More News Briefs
FEATURES & ANALYSIS
- A Proposal For Social Network Détente
- 130 Experts Speaking at Search Engine Land’s SMX West – Conference Rates Increase Saturday
- An Interview With A Google Search Quality Rater
- Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm
- The Big Preview Post: Search Engine Land’s SMX West 2012 Search Marketing Conference Comes To San Jose
See More Features & Analysis
Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar
Search In Pictures - Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights
Search & Analytics - Adam Audette
Marketers have had a couple weeks to digest their fourth quarter numbers and assess their successes and failures from a period that can be a whirlwind, particularly in the retail sector. Now, with Google’s Q4 earnings report and Yahoo’s out, we’re getting a chance to compare our own performance to data put out by some [...]
3 Keys To Online Retail In 2012: Doing More With Less
Search & Retail - Vic Drabicky
We are only a month into 2012, but 2011 already seems like a distant memory. Christmas was over a month ago and Black Friday was approximately 6 months ago by my calculations. But as we reminisce on the year that was 2011, hopefully you were pleasantly surprised with how it turned out. For a year [...]
What The Holidays Tell Search Marketers
Enterprise SEM - Matt Lawson
I realize most of us are already well-focused on 2012, so a look back at the 2011 holiday season may seem a bit dated. However, the holiday season provides search marketers a snapshot of behavior that should prove relevant for the upcoming year, though perhaps on a smaller scale. To gain a more accurate view [...]
Are You Keeping Secrets From The Search Engines?
All Things SEO - Rick DeJarnette
Many webmasters are obfuscating the content of their sites’ pages from view of the search engines. They post content that appears differently for human readers than it does for search engine crawlers. And as a result, their sites receive inferior treatment from those search engines in the indexes. No, I’m not talking about page spam [...]
2012 Is The Year To Cut Your Site Retargeting Budget
Search & Display - Dax Hamman
Having made the switch from ‘agency guy’ to ‘vendor guy’ a year ago, I have talked to dozens of agencies in the last 12 months and have been completely blown away by the vast quantity of media dollars that are being poured into bad site retargeting programs. Good money is disappearing into irrelevant impressions to [...]
How To Track U.S. Congress Members’ Tweets
Many U.S. Senators and Representatives are tweeting opinions, updates, images, documents, etc. these days, and Twitter can be a very useful, if not an essential tool, to learn about what’s going on directly from each member, especially regarding controversial legislation such as SOPA. An easy to use but powerful web tool (it’s also free) named [...]
January 19, 2012 at 1:38 pm ET by Gary Price | Comment | Read Story
PPC Planning Matrix
One of the opportunities we have as Paid Search Marketing professionals is to help business people communicate their marketing ideas without burdening them with the details of Paid Search. A few months back, I came across a tool that helped tremendously. We adopted it in-house, and tested it with a few client engagements. It is [...]
January 13, 2012 at 9:49 am ET by Crosby Grant | Comments (3) | Read Story
-
- Dear Google: Crappy Results Like This Don't Give The Impression You Care About Search
- Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content
- Google Panda 3.2 Update Confirmed
- Google Changes Definition Of Average Search Ranking Position
- DuckDuckGo Sets New Traffic Record, But Stats Show How Dominant Google, Others Are
-
- A Proposal For Social Network Détente
- 130 Experts Speaking at Search Engine Land's SMX West – Conference Rates Increase Saturday
- An Interview With A Google Search Quality Rater
- Pages With Too Many Ads "Above The Fold" Now Penalized By Google's "Page Layout" Algorithm
- The Big Preview Post: Search Engine Land's SMX West 2012 Search Marketing Conference Comes To San Jose
Free Daily Search News Recap!
SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - Feb. 28 - Mar. 1, 2012
- SMX Munich - Mar. 27-28, 2012
- SMX Toronto - Apr. 25-26, 2012
- SMX Sydney - May 1-2, 2012
- SMX London - May 15-16, 2012
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Aug. 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Sept. 15-16, 2012
- SMX Social Media Marketing - Dec. 2012
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Mobile Search: The Agency Opportunity - January 31, 2012
- The Inside Scoop on Automating and Optimizing Your PPC Campaigns - February 21, 2012
Internet Marketing News & Strategies
- Facebook Says Subscribe Button Has Been Good For Media, But One Journalist Has Doubts
- Let Affiliates Pave The Way Into New Markets
- Report: Twitter Will Begin Enhanced Profile Roll-Out In February
- House Committee Has Privacy Questions For Google; Google Says Bring It On
- Marketing Day: January 26, 2012
Get Our News, Everywhere!
Follow @sengineland