Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]

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More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens of thousands of keywords and over half a million web domains.” The […]


Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises

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Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced campaigns will be quelled — to a still calm. Google AdWords product […]


Rufous Hummingbird & 5 Other Animals Featured In Google Logo Marking Earth Day

Google Earth Day logo rufous hummingbird

Today’s Google logo marks the 44th celebration of Earth Day. In honor of this day devoted to environmental policies, Google has created an interactive logo, depicting six animals from across the globe. Each of the animated illustrations includes a link to share the image of the animal on Google+, Facebook or Twitter, as well as […]



 

Search Marketers: Keep Calm, Carry On

Paid Search Column -

Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is […]

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Food For Thought About Link Building: Some Tasty Tidbits

Link Week Column -

Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting or, at least, somewhat helpful. Bittersweet Vindication..? On April 30 of 2007, almost exactly seven years ago today, I wrote The Coming Link Apocalypse. This was before Panda, Penguin, Hummingbird, Buffy, Dewey, Vince, […]

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Reigning In Content & SEO — The King & Queen Of Online Marketing

All Things SEO Column -

Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing with more ways to measure than ever. We […]

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Got SEO Basics? 5 Tips To Boost Your Organic CTR

All Things SEO Column -

There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page title tweak could take you from driving 2% of […]

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420 Dilemma? Marijuana Emerges In Local Search

Local Search Column -

Today marks the first time that April 20th — known amongst pot smokers as “420″ and frequently celebrated with smoking parties — is a legally observable event in the United States (in some places, at least, since the states of Washington and Colorado have legalized recreational use of the drug for adults). So, what does this […]

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5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return

Paid Search Column -

Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available for download in AdWords. For any search marketer interested in marginal […]

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Got SEO Basics? 5 Tips To Boost Your Organic CTR

How To Featured Articles

There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page title tweak could take you from driving 2% of […]


6 Steps To Boost The Profitability Of Your SEM Acquisition Program

How To Featured Articles

Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click […]

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