Twitter Gets Its Own URL Shortener To Stop Scams; Good Marketers Need Not Fear
March 9, 2010 at 8:21 pm ET by Danny Sullivan
Twitter has just announced that to protect people from scams, links in direct messages and sent via email will be shortened using its own URL shortener. It’s a welcome move. Still, I was curious about any impacts this might have for good marketers who are not trying to scam people. Good news, on [...]
Math Engines: For Multiplying Mixed Fractions, It’s Wolfram Alpha Over Google & Bing
March 9, 2010 at 1:04 pm ET by Danny Sullivan
Ah, math. It’s why I became an English major. But now math is spinning back around and haunting me in the form of my fifth grader. Last night, I found myself dealing with how to multiply fractions as part of helping with his homework assignment. Um, yeah, I think I remember how. But to be [...]
New MSN Out Of Beta, Driving Nearly 50 Percent Of Bing Queries
March 9, 2010 at 12:00 pm ET by Greg Sterling
Microsoft is formally launching its much improved MSN portal today. I wrote about the preview version and the wide range of improvements when it first came out in November. There are lots of interesting elements to the site, including the “local edition,” which is basically a collection of persistent Bing search queries presented in a [...]
Link Week - Garrett French
Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign design. Part 2 covers the more technical aspects of analysis, and what elements that link building experts look at to gauge the overall strength of a backlink profile. 14 URL factors in backlink [...]
Multinational Search - Andy Atkins-Krüger
Choosing a content management system which helps you make progress internationally – rather than blocking every move – is a good plank to have in your strategy. Even if you’re not planning that international expansion just yet. Reason? Retro-fitting a new content management system to an existing project can bring a heap of extra pressure – just when you need it to be helping!
Let's Get Social - Jordan Kasteler
Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further. “Engagement objects“, as defined by Bruce [...]
Paid Search - Matt Van Wagner
Most search advertisers have no question that testing ads is a good thing, and can lead to much higher performing campaigns. But is it possible to over-test and over-optimize, actually leading to worse results? The answer may surprise you.
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- SearchCap: The Day In Search, March 9, 2010
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- SEMPO Elects 2010 Board Members
- Google Testing TV Search Service With Dish Network
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- Search Engine Land Representing In Israel at SphinnCon
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