Google’s Home Page Promotes Motorola / Verizon Droid Phone

Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that it’s advertising the Droid on its homepage: “The Droid is on sale now. Learn more.” Clicking the “learn more” link leads to this “mobile partners” page that touts the Google search [...]

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Twitter Finally Begins Adding Search Relevancy Features

The Twitter Blog has a short blog post mentioning that they have added technology “to show higher quality results for trend queries by returning tweets that are more useful.” Clearly, this is Twitter’s first step in improving Twitter Search by adding relevancy and search quality factors to the search algorithm. Currently, Twitter Search [...]

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Search Month European Edition, October 2009

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in October. Yandex and Google dominate in Russia. Numbers show the Russian search market is dominated by Yandex and Google. Both giants account for 96% of all search traffic in Russia in [...]

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Search In Pictures: Halloween Edition
Search In Pictures - Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

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4 Ways Budgets Get Off Track & Tips For Fixing Pacing
In The Trenches - Josh Dreller

Pacing may be the most important task for the search marketer. Ending an account overspent means you might have blown through money the client just doesn’t have and you could be on the hook for the difference. Ending a campaign under budget can be worse based on the missed opportunity. I remember [...]

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Should You Bid All Brand Keywords To The First Position?
Analyze This - Siddharth Shah

A common way of managing a brand in paid search results is to bid all brand terms to the first position. While this strategy may seem correct from a brand management standpoint, it misses out on many of the nuances of search engine marketing(SEM). For one, many brand campaigns contain over a 1,000 brand variations, [...]

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Blocking And Tackling: 10 Fundamentals Of Local SEO
Small Is Beautiful - David Mihm

We’ve reached the midpoint of fantasy football season, and in our SEMpdx league, my team is hanging on to a playoff slot by a thread.  (Yes, I am “that guy” who roots for the Patriots to get into the red zone and then stall out, just so my fantasy kicker Stephen Gostkowski gets a chance [...]

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