Report: Google To Bid For Waze — To Shut It Down?
According to a just-published Bloomberg report Google is preparing a bid for Waze. Earlier this month rumors indicating Facebook was in late-stage acquisition talks with Waze for roughly $1 billion appeared online. Other parties (Apple, Microsoft) may now also be interested in the social mapping service. According to the Bloomberg report: Waze is fielding expressions [...]
May 23, 2013 at 9:20 pm ET by Greg Sterling | Comment | Read Story
Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army
Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first chance to look at what sites might be considered “losers” in terms of search visibility. In a nutshell, the list includes: porn sites, game sites and big brands [...]
May 23, 2013 at 4:14 pm ET by Matt McGee | Comments (10) | Read Story
Bing News Adds Visual Carousel & Searches Years Back (Not Just Two Weeks)
Bing announced they have added a new visual way to consume news on Bing News. Now, for searches on notable people, Bing will return an image carousel at the top. Plus, you will also see on the right-hand side of the page related people to the person you searched for. Here is an example of [...]
May 23, 2013 at 1:04 pm ET by Barry Schwartz | Comment | Read Story
SEARCH NEWS BRIEFS
- SearchCap: The Day In Search, May 23, 2013
- "My Photos" -- Google Now Lets Find Your Google+ Photos Within Search
- Yahoo Testing New Search Results Page
- Don't miss out on learning from the pros. Attend an SMX Advanced workshop!
- SearchCap: The Day In Search, May 22, 2013
See More News Briefs
FEATURES & ANALYSIS
- Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
- Site Command Limited To 30 Results? Google Says A Temporary Domain Clustering Bug
- Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement
- Google’s Impressive “Conversational Search” Goes Live On Chrome
- Google Glass Diary, Part 3: How Search Works On Google Glass
See More Features & Analysis
Programming Data Collection For SEO Research
All Things SEO - Tom Schmitz
Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In and of themselves, these procedures are not SEO; however, a search engine optimization professional working on a large or enterprise website ought to know how to do this. In this [...]
Google’s Hunger For Structured Markup
All Things SEO - Barbara Starr
Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event data, a tool which allows webmasters to indicate structured data for events without having to actually mark up the site’s HTML code. It has the charming feature that the resultant extracted data is [...]
Welcome To The Mobile Era Of Search
Enterprise SEM - Josh Dreller
It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time; and then one day, you look back and realize how momentous a particular event really was. For paid search, there have been many catalysts that have accelerated the industry, [...]
Non-Descriptive Labeling Can Hurt Your SEO & Site Usability
B2B Search Marketing - Harrison Jones
Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The concept of “context auditing” should be part of every search [...]
Programmatic Attribution Modeling – Don’t Just Measure, Execute
Search & Display - Dax Hamman
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is actually the wrong goal to be aiming for. [...]
7 Principles From 7 Years Of Landing Pages
Search & Conversion - Scott Brinker
In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first prototype of a landing page management platform. At the [...]
Programming Data Collection For SEO Research
Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In and of themselves, these procedures are not SEO; however, a search engine optimization professional working on a large or enterprise website ought to know how to do this. In this [...]
May 23, 2013 at 9:57 am ET by Tom Schmitz | Comments (4) | Read Story
Optimizing Your Digital Assets To Boost Rankings & Branding
Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a website, or perhaps a pure-play Internet business with no physical storefronts. [...]
May 20, 2013 at 11:24 am ET by Paul Bruemmer | Comments (3) | Read Story
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- Report: Google To Bid For Waze -- To Shut It Down?
- Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army
- Bing News Adds Visual Carousel & Searches Years Back (Not Just Two Weeks)
- Still Seeing Post-Penguin Web Spam In Google Results? Let Google Know
- Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
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- Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
- Site Command Limited To 30 Results? Google Says A Temporary Domain Clustering Bug
- Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement
- Google's Impressive "Conversational Search" Goes Live On Chrome
- Google Glass Diary, Part 3: How Search Works On Google Glass
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- Programming Data Collection For SEO Research
- Optimizing Your Digital Assets To Boost Rankings & Branding
- How to Automate AdWords Ad Creation & Landing Page Checks
- How To Conduct Ad Tests In Enhanced Campaigns
- Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business
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Research:
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Internet Marketing News & Strategies
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