Stay ahead with Search Engine Land

Rebrands are great – except when they aren’t. Like when traffic drops hard. 

But remember: websites are just code. Code can be fixed, modified and repaired. And you can bring traffic back.

How? Read How to fix a huge traffic drop after rebranding to get advice on how to regain traffic, post-rebranding, from Search Engine Land contributor Adam Riemer. 

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

How to fix a huge traffic drop after rebranding

Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.

PPC

Google Chrome IP masking could radically impact search advertising

Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.

PPC

Airbnb dominates in search sentiment report

The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.

Analytics & conversion

4 ways new Data Cloud features help you personalize ads

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

SEO

Structure, consume, learn and retire: Google’s pattern of learning

Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.

SEO

Meta AI adds Google Search results

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

MarTech webinar

The future of first-party data and why it will be critical

Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.

PPC

How advertisers can capitalize on vertical video

Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.

Search Engine Land Awards

Make 2024 the year you take home the highest honor in search

Have you heard? The 2024 Search Engine Land Awards are open for entry! Join the ranks of award-winning brands, agencies, and search marketers from around the world: Learn more and submit your application today.

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