David Rodnitzky

David Rodnitzky is CEO and co-founder of 3Q Digital, a Harte Hanks company, a marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital blog. He can be found at numerous speaking engagements across the SEM community.

Bid Management Science Explained

Ever wonder what goes on behind the scenes with your bid management software? Learn more about how your bids are...

The CPA Trap & How To Avoid It

I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text...

Freeloading An SEM Audit Will Cost You

I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote...

Fifty Shades Of Full Value

I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of...

Where To Begin With SEM Benchmarking

I love benchmarking. I measure the progress of my diet (not going well), the MPG of my car, how my stock portfolio is doing against the market,...

Winning The Conversion But Losing The War

I’m writing this from a cruise ship in the middle of the Pacific Ocean (well, actually, about 500 yards from Cabo San Lucas). This is my first...