TikTok statistics you need to know

Something SUPER special happened in 2016.

An app launched under two names — TikTok (global) and Douyin (China) — and began its meteoric rise.

Fast forward to 2026, and TikTok isn’t just another social media platform. It’s a juggernaut with 1.04 billion monthly active users, dominating as one of the fastest-growing networks ever.

For context: it took Facebook and Instagram nearly a decade to reach that kind of scale. TikTok? It blew past them in record time.

But the story doesn’t end there. In January 2025, TikTok faced one of its biggest challenges yet: a ban from the US government for its operations in the country. However, the app remains available in the US, and TikTok continues to lead the charge as a platform for content discovery and creativity.

Key TikTok statistics

• TikTok has 1.04 billion monthly active users worldwide.
• In the US, 136 million people use TikTok.
• TikTok has 82.2 million daily active users in the US.
• TikTok’s US revenue reached $10 billion in 2024.
• US adult users spend an average of 52 minutes per day on TikTok.

How many people use TikTok?

According to the latest data, TikTok had a potential ad reach of 1.94 billion users (which may not represent unique individuals) in 2025.

According to eMarketer estimates, TikTok has 1.04 billion monthly active users worldwide as of May 2024.

According to the parent company ByteDance’s announcement, TikTok hit 1 billion monthly active users in September 2021.

We’ve charted TikTok’s monthly active user growth since 2018:

Out of 5.66 billion active social media users worldwide, 18.37% use TikTok.

Out of 6.04 billion internet users worldwide, 17.22% are active TikTok users.

Sources: eMarketer, TikTok, Statista, ITU, DataReportal

How many Americans use TikTok?

According to recent estimates, TikTok reached 82.2 million daily active users in the US in January 2025.

As of 2025, TikTok has an estimated 136 million monthly active users in the US.

According to a recent Pew Research Center study, 33% of US adults report ever using TikTok. Among American adults aged 18-29 years old, 59% report using TikTok.

Sources: Reuters, TikTok, Pew Research Center

TikTok monthly active users by region

More than half (51.17%) of TikTok’s monthly active user base is located in Asia-Pacific, the Middle East, and Africa.

Here’s a breakdown of TikTok monthly active users by region:

Source: eMarketer

TikTok downloads worldwide

According to recent estimates, TikTok downloads worldwide reached 436.82 million across App Store and Google Play worldwide in the first 6 months of 2025.

In July 2025 alone, TikTok was downloaded 39 million times on iOS and Android worldwide combined.

Here’s a table with quarterly TikTok downloads worldwide since 2018:

Sources: Statista, Appfigures

TikTok revenue

TikTok reportedly brought an estimated $10 billion in US revenue in 2024.

According to analyst estimates, TikTok revenue worldwide reached between $20 billion and $26 billion in 2024.

Source: The New York Times

Where does TikTok rank in social media popularity?

In February 2025, TikTok became the 5th most-used social network worldwide, with 1.194 billion active users.

Here are the exact numbers:

Source: DataReportal

Average time spent on TikTok

Globally, the average time spent on TikTok was 95 minutes per day, more than any other social network.

Here’s a detailed breakdown of the average time spent in-app per day (as of Q4 2023) on TikTok and other leading social networks:

In the US, users spend an average of 52 minutes per day on TikTok as of 2025, according to eMarketer analysis.

To put it in perspective, the average time spent on Instagram and Facebook is 35 and 30 minutes per day, respectively.

Sources: Financial Times, eMarketer

US TikTok users by age

More than half (55%) of TikTok weekly active users in the US are between 18 and 34 years old. Only 14% of TikTok weekly users are 55 years old and older.

Here’s a complete breakdown of TikTok users by age in the US in 2024:

Source: Industry Dive

US TikTok users by gender

Recent gender demographics show that around 55% of weekly TikTok users are female, while 45% are men.

Source: Industry Dive

Most followed TikTok accounts

The most-followed TikTok user is Khabane Lame, with 161 million followers.

Here are the exact follower numbers of the most popular TikTok users:

Source: Social Blade

Conclusion

That’s a wrap for my roundup of TikTok statistics.

While TikTok’s user growth has slowed recently and a brief shutdown with unclear future uncertainty affected its operations, it remains one of the most popular social networks worldwide, especially among younger audiences.