Technical optimization
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Our coverage spans essential technical elements, including core web vitals, structured data implementation, and Google Search Console tips.
Whether you’re focused on optimizing page speed, improving page experience signals, or perfecting your XML sitemap, you’ll find the authoritative insights you need to succeed.
We dive deep into critical technical factors like robots meta tag configuration, internal linking strategies, and comprehensive site audits to ensure search engines can effectively crawl your site.
Our experts regularly share proven methods for managing duplicate content, optimizing page load performance, and implementing proper head section markup for maximum search visibility.
From basic technical foundations to advanced optimization techniques, we provide the knowledge you need to build and maintain high-performing websites.
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What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Automate SEO analysis with Google Sheets, GSC & ChatGPT API
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.
Technical SEO: Don’t rush the process
Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
Crawl budget: What you need to know in 2025
Confused about crawl budget? This comprehensive guide explains it all – from server capacity to fixing crawling issues for better indexing.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console
Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more.
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
Core Web Vitals: How to measure and improve your site’s UX
Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability.
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
Page speed optimization: Everything you need to know
From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.
How managed WordPress hosting can level up your SEO
Search engines like websites that are fast, secure and reliable.
Canonicalization and SEO: A guide for 2025
Learn how to manage duplicate content, streamline indexing, improve crawl efficiency and more with these canonicalization best practices.
Internal links and SEO: Best practices, examples and tips
Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure.
4 of the best technical SEO tools
From in-depth technical SEO analysis to powerful page speed tools, find the ideal tool for your strategy and budget.
An in-depth guide to technical SEO optimization
If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
What is edge SEO?
Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility.
How to find the ‘best’ Core Web Vitals opportunities
Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.
Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
Decoding Googlebot crawl stats data in Google Search Console
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.
Key Google Search Console metrics to monitor every month
Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.
Optimizing Largest Contentful Paint: 5 tips for a faster website
Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.
The ultimate guide to HTTP status codes for SEO
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.
7 tips for delivering high-impact technical SEO audits
Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success.
How to prioritize technical SEO tasks
Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.
How long will people wait for websites to load in 2024? Survey says…
If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor.
Website migration checklist: 11 steps for success
Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.
Internal linking for bloggers: 9 mistakes to fix immediately
Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today.
Google Colab for SEO: How to get started
Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud.
SEO implementation: A comprehensive guide
Here's a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.
An SEO’s guide to redirects
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
4 key SEO lessons to avoid site launch disasters
Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more.
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
Report: 64% of technical SEOs believe AI isn’t a job security threat
However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
7 ways to use the ‘inspect element’ tool for SEO
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.