Breaking Bard: Google’s AI chatbot lacks sources, hallucinates, gives bad SEO advice
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
Link building looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your website. Columnists offer insights and tips for effective link building and discuss controversial techniques like link baiting and buying links.
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns.
This help document went from basics on crawlable links to a much more robust link best practices.
While backlinks' importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.
Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
Earning links for your local business starts with evaluating your organization’s values and making a genuine impact in your community.
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
As Google better understands how the content fits in within the context of the whole web, links might not be as necessary.
Lessons learned from implementing internal linking modules and how to find your pathway to profit with this SEO feature.
Here are the steps you'll need to take to create a winning digital outreach campaign and build links.
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.
We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two.
Learn the secrets to driving your SEO success.
In this webinar, search experts share secrets behind strategies that will drive your SEO success.
If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam.
Boost keyword rankings and increase traffic with this tried and true strategy.
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links.
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Increase Expertise, Authority and Trustworthiness through masterful content-driven link building.
In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building.
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Learn how to evaluate sites for quality and drive your ranking.
Scale up a high-impact link-building program while lowering risk.
Determine whether a link disavow is needed and avoid costly mistakes.
Rise above the competition with creative, effective and sustainable link-building strategies.
Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
Use these services to help you improve your search engine rankings.
Maybe it is best to avoid link building and build a site that naturally gains links?
Plus, the latest jobs in search marketing
Plus, Reddit makes good on its advertising features promise
Plus, how to drive the funnel through content marketing and link building
“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for them.”
Plus, B2B tech finally sees the SEO light
And, the review stars are back in Google Search results.
We’re looking for search marketers who specialize in identifying and converting customers throughout the buyer's journey.
Plus, how to improve your brand’s Instagram presence
Plus, updated phrase match will roll out to all languages in July
Plus, new updates to social -- undo tweets and post to Insta from a browser