Breaking Bard: Google’s AI chatbot lacks sources, hallucinates, gives bad SEO advice
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
Link building
Link building looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your website. Columnists offer insights and tips for effective link building and discuss controversial techniques like link baiting and buying links.
ChatGPT for link building: A primer
This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns.
Google publishes new link best practices
This help document went from basics on crawlable links to a much more robust link best practices.
How much will backlinks matter in 2023?
While backlinks' importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.
Internal linking for ecommerce: The ultimate guide
Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
Where should you spend your SEO budget?
Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
4 main types of local links and how to earn them
Earning links for your local business starts with evaluating your organization’s values and making a genuine impact in your community.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
Links may be less important to the Google Search ranking algorithm in the future
As Google better understands how the content fits in within the context of the whole web, links might not be as necessary.
Implementing an internal linking module: Should you build it or buy it?
Lessons learned from implementing internal linking modules and how to find your pathway to profit with this SEO feature.
Using digital PR to earn links and rank for your target keywords
Here are the steps you'll need to take to create a winning digital outreach campaign and build links.
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.
Link building: the least favorite part of SEO
We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two.
Outrank in organic search with these 5 SEO tactics
Learn the secrets to driving your SEO success.
Outrank in organic search with these 5 core tactics
In this webinar, search experts share secrets behind strategies that will drive your SEO success.
Beware of fake DMCA link requests by AI-generated lawyers
If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam.
4 steps to ranking higher on Google with hub and spoke content marketing
Boost keyword rankings and increase traffic with this tried and true strategy.
Toxic links and disavows: A comprehensive SEO guide
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links.
How E-A-T content and link building can drive YMYL SEO success
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Drive ranking by mastering E.A.T. with content and links
Increase Expertise, Authority and Trustworthiness through masterful content-driven link building.
Drive ranking in YMYL categories by mastering E.A.T. with content and links
In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Create a high-impact link-building program
Learn how to evaluate sites for quality and drive your ranking.
Webinar: How to identify site quality for link building
Scale up a high-impact link-building program while lowering risk.
To disavow or not? Getting it right, 10 years later.
Determine whether a link disavow is needed and avoid costly mistakes.
Building trust builds brands: SEO link-building strategies that work
Rise above the competition with creative, effective and sustainable link-building strategies.
How marketers can create linkable content to drive more site traffic
Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings.
Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
Maybe it is best to avoid link building and build a site that naturally gains links?
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link building
How to drive the funnel through content marketing and link building
“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for them.”
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO light
The Google link spam update is rolling out; Wednesday’s daily brief
And, the review stars are back in Google Search results.
SMX Convert: Submit your session ideas now
We’re looking for search marketers who specialize in identifying and converting customers throughout the buyer's journey.
Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence
MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief
Plus, updated phrase match will roll out to all languages in July
Link building programs get no links 1/3 of the time; Tuesday’s daily brief
Plus, new updates to social -- undo tweets and post to Insta from a browser