Link building
In the world of E-E-A-T and AIO, links are more important than ever.
Link building is the process of getting other websites to link to your website. These links—called backlinks—act like votes of confidence to search engines like Google and Bing, helping improve your site’s authority and rankings in the SERPs.
The more high-quality, relevant sites that link to yours, the more trustworthy and valuable your site appears to search engines and your audience.
Columnists offer insights and tips for effective link building and discuss controversial techniques like link baiting and buying links.
Link bait content: Earn backlinks and boost SEO naturally
Create content people can’t resist linking to. Learn what link bait is, why it works, and how to craft assets that attract backlinks and drive traffic.
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
What are PBNs? Risks, rewards & SEO implications explained
PBNs promise fast links—but at what cost? Learn how private blog networks work, why they’re risky, and what to consider before using them in SEO strategy.
What is link equity and why does it still matter in an AI landscape?
Learn how link equity influences search rankings, what factors affect it, and how to build stronger internal and external links to boost your SEO performance.
In GEO, brand mentions do what links alone can’t
Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.
How important are backlinks for SEO in 2026?
Links used to rule SEO. Do they still? Or are they just another outdated tactic in a world of AI-driven rankings and smarter algorithms?
Top link building services to scale your SEO efforts
An extensive list of top link building services that can accelerate organic rankings and brand visibility.
What is link velocity? How it impacts SEO and rankings
Learn what link velocity is, why it matters for SEO, and how to manage link acquisition speed to avoid penalties and improve rankings. Get expert tips and best practices.
Survey says: AI is changing search, but links still matter to SEOs
SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, survey shows.
How to Scale White Label Link Building Without Killing Quality
Struggling to scale quality link building or find a reliable white label partner? Agencies often fall short. Here's how to succeed.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Link building in 2025: 12 ways to win or fail
Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices.
How to calculate link building ROI and justify your SEO investment
Is your link building paying off? We've built 25,000+ links using an ROI-focused approach, and here's why you should, too.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
PR for the algorithm age: 5 tips to pitch stories that rank and resonate
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.
Reactive PR & AI: How to capitalize on trending topics faster
Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.
How to find the best link building service for you
Choose the right link building agency to avoid SEO mishaps, unlock growth opportunities, and ensure lasting success in a competitive market.
Search, social and video: Evolving digital PR for 2025
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.
Navigating political censorship in digital PR: Understanding media ownership and trust
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.
Why SEOs are killing digital PR
Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results.
How to use podcasts for natural link building
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation.
Google and guest posts: What gets indexed and what doesn’t
Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.
Survey: 92% of SEOs suspect their competitors buy links
Buying backlinks can seriously harm your SEO performance. Here's how to avoid penalties and losing traffic.
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Link building services to watch in 2024
These link building companies could help elevate your SEO and boost your online presence.
How to create shareable, link-worthy content in the AI era
Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites.
How white label link building services work in 2024
Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today.
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
5 underrated skills you need to be a good digital PR – and how to master them
Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.
Manual link building is more important than ever in 2024
Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs.
Link devaluation: The hidden threat of SpamBrain
Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.
Internal link building for an E-E-A-T-focused content strategy
Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Forget PageRank: Here’s why you should focus on ranking instead
Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more.
What is digital PR for SEO?
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO.
7 signs links aren’t dead: Why to plan for them in 2024
Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition.
Why brand mentions are the future of backlinks
Learn why Google's emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.
How to create linkable assets with ChatGPT
Stop overloading journalists and content creators with studies they don't care about. Create assets that add value for their readers.
Reassessing the role of links in SEO: What data tells us
Is your SEO strategy too focused on backlinks? Here's what the data reveals about the relationship between links and search rankings today.