Content
Search Engine Land is your premier source for content marketing news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and insights to help you create more effective content, work smarter, and make better decisions in your content marketing campaigns.
What sets Search Engine Land apart is our comprehensive coverage of content marketing and SEO-focused news about content optimization.
Our resources explore topics such as emerging trends in content strategy, innovative SEO techniques, and practical applications for improving content visibility.
From actionable guides on leveraging topic clusters for SEO to tutorials on optimizing visual content, we aim to equip you with tools and knowledge to stay competitive in the digital landscape.
We also cover the impact of AI in content creation, offering a balanced perspective on how technology can enhance creativity without compromising quality.
What you read here is written by our experienced in-house team, alongside subject matter experts from leading brands and agencies who are at the forefront of innovative content. These voices bring you not just theory but real-world strategies that have been tested and proven effective in driving traffic, engagement, and conversions.
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Drive better rankings and engagement with a smarter SEO framework
With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
Think spiderwebs, not funnels for remarkable SEO results
Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings.
7 best AI image generation tools to bring your content to life
Looking for the best AI image generator? Whether you need photorealistic art or stylized graphics, these tools deliver.
Why interactive content is key to AI-optimized search success
Learn why interactive content can outperform static content in generative AI search and tips for implementing it.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Tools and tips for making internal training videos
Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
From search to social: Retargeting organic traffic with video strategies
Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand's reach and trust.
PR for the algorithm age: 5 tips to pitch stories that rank and resonate
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.
The Getty-Shutterstock merger: A new era for image SEO and licensable content
Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Microsoft reverts Bing Image Creator update amid complaints
Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.
Reactive PR & AI: How to capitalize on trending topics faster
Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.
Mastering social media content creation: Your complete guide
Learn essential steps for social media content creation and discover tools for your workflow.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
Navigating political censorship in digital PR: Understanding media ownership and trust
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.
Content marketing strategy: A practical guide
A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.
Topic clustering for SEO: 5 mistakes to avoid
Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
A guide to creating short-form videos
Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts' competitive algorithm-driven ecosystems.
How to analyze your SEO competitors to find opportunities
Gain the upper hand in search by analyzing your competitors' strengths and weaknesses in on-page, content and technical optimization.
How to become an industry thought leader by building content pillars
Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience.
Topic clusters and SEO: Everything you need to know in 2025
Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs.
The future of SEO content is video – here’s why
Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.
How to brief a content creator effectively for social search marketing
Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
How content is critical to a winning ecommerce strategy
Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects.
Strategic content planning for SEO
Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T.
Visual content and SEO: How to use images and videos in 2025
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.
The truth behind AI checkers: A cautionary tale
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
Generative Engine Optimization (GEO)
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
The DESCRIBE framework for effective YouTube descriptions
Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
How SEO can collaborate with content teams
Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team.