Content
Search Engine Land is your source for content marketing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Topic clusters and SEO: Everything you need to know in 2025
Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs.
The future of SEO content is video – here’s why
Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.
How to brief a content creator effectively for social search marketing
Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
How content is critical to a winning ecommerce strategy
Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects.
Strategic content planning for SEO
Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T.
Visual content and SEO: How to use images and videos in 2025
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.
The truth behind AI checkers: A cautionary tale
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
Generative Engine Optimization (GEO)
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
The DESCRIBE framework for effective YouTube descriptions
Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
How SEO can collaborate with content teams
Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team.
ChatGPT prompts for SEO: What you need to know
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Evaluating 7 AI video generators while waiting for OpenAI’s Sora
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps.
Is using AI-generated content for SEO plagiarism?
Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.
The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices.
Transform content creation with AI and automation
Unlock new possibilities for efficiency and impact.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
How blogging builds trust and brand loyalty in the age of AI
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.
2024 organic website traffic benchmarks
Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
3 ways to add a human touch to AI-generated content
Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content.
5 ways to incorporate trends into your SEO content strategy
Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.
How AI is reshaping the content creator industry
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.
Content marketing and SEO: Creating an integrated SEO plan
Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.
How to harness the power of data gathering for SEO
Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data.
Microsoft AI CEO: Web content is ‘freeware’
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
Repurposing content: How to extend the life of your content assets
Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.
SCAMPER your way to better SEO and content marketing ideas
A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).
Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
Google to struggling sites: Focus on your audience, content quality
Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
AI-generated content: The dangers of overreliance
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.