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Google clarifies sensitive audience targeting rules for Demand Gen campaigns
The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach.
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
Google introduces Search profiles within Google Discover
These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
Google’s expanded candidate set and the selection crisis
As AI systems evaluate broader content pools, selection depends on verification, semantic relationships, and information gain.
How Google Display exclusions guide AI-driven optimization
Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.
Google Search Console AI performance reports and controls to block your content in AI responses
These features are rolling out to subset of website owners in the UK and will expand it to more in the future.
Google spotlights invalid click credits with new Ads help documentation
Google's Invalid Activity Credit Report gives advertisers a clearer view of refunded spend from invalid clicks and traffic.
Google begins testing healthcare ads in AI Mode
Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.
Google Ads updates terms of service ahead of July 2026 rollout
Google's updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.
Google May 2026 core update rollout is now complete
The second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
DV360 API Adds Demand Gen Support
Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
Google expands Data Manager API with GMP event ingestion
Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.
Commerce media expands beyond retail sites with Demand Gen integration
The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.
Google appears to be testing new branded search controls in AI Max campaigns
Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.
Google Ads launches built-in lead management dashboard
Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.
Why your B2B PPC metrics may be lying to you
More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
Google adds AI shopping visibility insights to Merchant Center
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.
Vanessa Fox on the birth of Google Search Console
From the super early days of Google through using AI today for SEO - we covered a lot in this interview.
Google expands customer acquisition targeting with “new prospects” mode
Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.
Google AI Overviews & AI Mode gain preferred sources, plus new perspectives carousel and highly cited labels
Google says these are "new ways to help you find high-quality content and firsthand perspectives."
Google Ads will start deleting historical reporting data after set retention periods
Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand.
Google launches Real-Time Policy Reviews for faster ad approvals
Google is introducing Real-Time Policy Reviews to speed up ad approvals with instant feedback during campaign creation.
How to get your Google Ads seen in AI Overviews
Here's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI Overviews.
Google folds Display Ads into Demand Gen campaigns
Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.
Google’s latest AI ad push shows ads are becoming conversations, not clicks
Google’s latest AI ad updates revealed major shifts and raises big questions about visibility, trust, and the future role of marketers.
Google Search Console links report showing old data after breaking
Google Search Console's link report broke last Thursday so Google decided to show old data from weeks ago, while it is being fixed.
Velocity: What the Googlers not on stage said at I/O 2026
Google I/O 2026 felt like a victory lap. Here's what the conversations behind the demos actually revealed.
Google May 2026 core update rolling out now
This is the second Google core update of 2026, following the March 2026 core update.
Google adds llms.txt check to Chrome Lighthouse
Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.
Google launches AI Performance Insights and Conversational Attributes in Merchant Center
The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
Google brings Meridian marketing mix modeling into Analytics 360
Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media mix decisions.
Google expands Demand Gen with YouTube creator tools
Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.
Google upgrades Asset Studio with Gemini-powered creative generation and video tools
Google is adding multimodal Gemini-powered asset generation, video creation and creative testing tools to Asset Studio.
Google expands Universal Commerce Protocol and launches new agentic shopping tools
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
Google launches Ask Advisor across Ads, Analytics and Merchant Center
Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator.
Google tests new conversational ad formats in AI Mode and Search
Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual,
Google Marketing Live 2026: Everything you need to know
GML 2026 showcased how Gemini is transforming Search, advertising, commerce and measurement into a more conversational, AI-driven ecosystem.