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Google officially rolls out links in AI Overviews to its own search results
After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
Google Performance Max gets new customer goals, image controls
Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.
Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers
Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.
Google Search Analytics API gains hourly break down for past 10 days
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Google Ads Sitelink Assets: Everything you need to know
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.
Google to expand Discover to Google’s desktop homepage
Google has been testing this for years, but kicked up its testing over the past several days.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
Google Search Console updates its Merchant opportunities report
This was previously named the Search Console Shopping tab listings report.
The uncontested paid search problem—and what it’s costing you
You may be bidding against yourself on Google without even knowing it.
Google AI Mode lets you ask questions with images
Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.
Dealing with Google Ads frustrations: Poor support, suspensions, rising costs
Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.
Google credits Gemini for better detection of fake business reviews and maps spam
Google took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year.
Google Analytics rolls out Generated Insights feature to decode data fluctuations
Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.
Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report
The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.
How to optimize your company’s Google knowledge panel
Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.
Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.
Why your site got deindexed from Google and what to do about it
Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.
Google working on restoring Local Service Ads advertiser console
Advertisers have been complaining all day about being unable to manage their LSAs.
Google Ads Display Keywords: Everything you need to know
Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.
Google partners with Roblox on video ads
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
Indexing and SEO: 9 steps to get your content indexed by Google and Bing
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.
Data providers: Google March 2025 core update had similar volatility to the previous update
Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.
Your guide to Google Ads Smart Bidding
Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.
Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.
The next wave of search: AI Mode, deep research and beyond
Discover how deep research and agentic AI models are transforming search and the way users find information.
Google settles $100 Million advertising dispute
Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.
Google Demand Gen get new conversion tracking columns
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance visibility.
Google drops AI while browsing feature
This feature allowed you to, while browsing a webpage, ask Google to generate key points from the page.
Google March 2025 core update rollout is now complete
This update took 14 days to roll out and was a typical Google core update.
Google rolls out AI Overviews In EU regions
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
Google Business Profile bug prevents adding new businesses
There seems to be an issue with phone numbers preventing you from creating new business profiles and also phone numbers being removed from some existing business profiles.
Google AI Mode rolling out to second batch of users now
For the first hour or so, the invites to try out AI Mode from Google did not work - but now it does.
Google Merchant Center to align click reporting with Google Ads
You can expect some of your current and old reports to change when this update happens.
Social search is Gen Z’s Google: Are you visible where it matters?
From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.
Google: Not all sites will fully recover with future core algorithm updates
Google will however keep working to reward content creators; but not all deserve to rank well at this point.
Google adds Search Terms visibility to Performance Max campaigns
Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
Beyond Google: How to put a total search strategy together
Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more.
Google Search Console API gains 24-hour hourly data for past 8 days coming soon
Now you can programmatically get access to the 24-hour search performance data from the Search Console API.