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New updates for the GA4 search bar
The new updates allow additional views into accounts and properties.
Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
Performance Max for B2B: 4 best practices
While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
Google rolling out cars for sale in Google Business Profiles
US-based dealerships can now add all their inventory to their local business profile in Google.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Google Ads restored after morning outage
Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns.
How Google’s turn to resellers coincides with its largest round of layoffs
The layoffs may be closely tied to another shift in strategy - the increasing reliance on resellers.
Google Optimize will sunset this year
Any experiments and personalizations still active will end.
Is AI-written content replacing cheap old content farms?
Red Ventures' use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
How Google’s continuous scroll can impact SEO
Ranking on Google's first page will be useless if there's only one page of search results. Learn what else can happen with this change.
Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions
For the first time in the company's 25 year history, Google parent Alphabet has announced a mass layoff.
Google improves error classification in video indexing report
The total number of errors should not change, this is just a reclassification of those errors.
New Performance Max experiments have just rolled out
You can now test Performance Max updates in your account and monitor results before applying the changes.
How to maximize your ecommerce campaigns with Performance Max
Rethinking your Google Ads campaign setup lets you stand out from the competition. Learn tips to get the most out of PMax for ecommerce.
Product results in Google’s performance report may see an increase in impressions and clicks
This report no longer requires structured data and if Google finds products in your content, it may show in this report starting January 6th going forward.
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
Take a step back, look at the business overall and understand how incremental spend or savings would impact the business.
Google ranking signals: A complete breakdown of all confirmed, rumored and false factors
An easy-to-read, highly condensed analysis of all the known, confirmed, rumored, and absolute myth-level Google ranking factors.
How to avoid 7 mistakes that tank retail Performance Max campaigns
Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.