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Why ad approval is not legal protection
Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.
Google adds Maps to Demand Gen channel controls
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
Google expands Performance Max channel reporting to MCCs
Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Why Google is deleting reviews at record levels
Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.
Google to loosen pharma ad rules for AdMob authorized buyers
Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.
How to use broad match without losing control
Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.
Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights
An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.
How Bayesian testing lets Google measure incrementality with $5,000
What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.
Google fixed month-long delay with page indexing report
Google Search Console is once again sending out page indexing issue notifications as well.
Google scraps unified pricing rules in Ad Manager after antitrust pressure
Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions.
Google adds animation and image editing tools to Merchant Center’s Product Studio
Google's latest update gives merchants new ways to quickly animate, clean up, and enhance product images directly inside Merchant Center.
Google rolls out Gemini 3 Flash to AI Mode in Search globally
Google said AI Mode will deliver faster, smarter answers and tackle complex questions, comparisons, and planning with stronger reasoning.
How to use Google’s Channel Performance report for PMax campaigns
See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.
Google: Exact match keywords won’t block broad match in AI Max
Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.
When Google’s AI bidding breaks – and how to take control
Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.
Google fixes weeks-long Search Console Performance report delay
After several weeks of delayed data, the report now appears to be fixed, with delays of two to six hours instead of more than 70.
Google Ads adds VTC bidding for App campaigns
Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.
Google Ads quietly unlocks Merchant Center videos for Performance Max
Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.
Google December 2025 core update rolling out now
This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.
Google launches natural language Developer Assistant for Google Ads API
Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries.
Google rolling out Preferred Sources globally and announces Spotlighting subscriptions
Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search.
Google updates links in AI Mode and expands Web Guide test in all tab
Google AI Mode now has more useful inline links while Google's expanded Web Guide is faster and surfaces smarter, deeper results.
YouTube Shorts adds comments and creator links to ads
YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.
The truth about Google Ads recommendations (and auto-apply)
Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.
Google Discover now less aligned with search rankings
This seems like a change to what content Google prioritizes for the Google Discover feed.
Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands
Data from 8.7 million Google Business Profiles reveals how industry signals – not generic SEO tactics – determine who wins visibility.
Google confirms it releases smaller, unannounced core updates
Plus, a major Google core update is coming soon, which could bring significant ranking changes as it rolls out.
Google launches Data Manager API
Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.
Google Search Console performance reports adds weekly and monthly views
This lets you drive deeper giving you more granular data in the Search Console reports.
Judge limits Google’s default search deals to one year
A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.
Google Shopping Ads now show merchant location labels
Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic.
Google Search Console Insights integrating social channels
This is currently an experiment and rolling out to a limited number of sites.
Google tests regional member pricing in Shopping Ads
Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.
Ecommerce PPC: 4 takeaways that shape how campaigns perform
Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.
Google’s proposed ad tech fixes face EU scrutiny
Stakeholders are reviewing Google’s proposed changes as the EU weighs whether they’re enough to restore fair competition.
Google Search Console tests “AI-powered configuration” to create dynamic reports
You can type what data you want to see on a report and Google will instantly create it for you.
Google Discover pushing users into AI Mode
When you read an article from Discover, Google wants you to switch to AI Mode. This also applies to any page you open in Google's Android app.
AI Max undermines match-type control
AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.
Google home page search bar upload feature goes directly to AI Mode results
It does feel like AI Mode will be Google's default search experience sometime in the future.
Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.