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Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Rich results: 22 things every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users.
Google publishes document on more notable ranking systems
Google also lists the algorithms that are no longer being used for search rankings.
Don’t fall for fake ownership requests for your Google Business Profile
There are reports of an increase in fraudulent ownership requests, so be careful.
YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators
#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.
5 best practices for tracking offline conversions in Google Ads
Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
Marketing in a recession: How to avoid 5 common mistakes
Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
Google launches new search, shopping and maps features
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
Is Google Search getting worse?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
Device-specific PPC: Why it still matters today
Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will.
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
Google Search Console adds Shopping tab listings feature
This gives you more details on your product snippets, merchant listings and the shopping tab listings.
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties.
7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.
Google’s Panda algorithm evolved into the Coati algorithm
At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati
Google now recommends using dots for decimal numbers in your review snippet structured data
Commas will continue to work but Google is specifically recommending you use dots over commas.