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Google Search Status Dashboard to gain ranking update history
Google is adding a new category to its Google Search Status Dashboard, "Ranking."
Google begins to open Bard to a limited number of users
You can sign up for the waitlist if you are based in the US or UK.
What is quality score and how to use it in PPC
Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
PPC is a tough game – you have to accept it
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
New Google Analytics item-scoped custom dimensions
For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.
5 new updates to Google AdSense Auto Ads
You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
Google releases March 2023 broad core update
This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete.
New Google Analytics custom channel groups
Accessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels.
Google: Generative AI coming to Docs, Gmail in Workspace
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
Why Facebook advertisers should test Performance Max
With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
An SEO guide to understanding E-E-A-T
Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use it to your advantage.
How ChatGPT can help with local SEO
From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can (and can't) help in local SEO.
Google February 2023 product reviews update more volatile than previous updates, say data providers
Semrush compared the sixth release against the July 2022 version, while Rank Ranger compared it against September 2022 data.
Google rolled out new site names, favicon and sponsored label on desktop search
After launching this design for the mobile search results last October, this is now officially live for desktop search.
Why a Google search revolution never happened
Google had a 'revolutionary' chatbot ready two years ago. Now, it's slowly rushing to put AI into more products. What happened?
Maximizing your website tracking with Google’s Tag coverage summary
Your "Tag coverage" summary can report on up to 10,000 pages.
YouTube overlay ads are going away
From April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options.
Google launches new Google Trends portal
SEOs, content creators and marketers use Google Trends as part of their toolset, so this update might be useful for all of you.
Google expands Local Service Ads to more than 70 new businesses
The new categories include education, people care, pet care, wellness and health care.
Google February 2023 product reviews update is finished rolling out
This update took 14 days to fully roll out and is now complete.
Google announces Performance Max for travel goals
The new ads will be available globally over the next few weeks.
How to dial in your ad messaging in an automated marketing world
Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
Google: ‘Bard is not Search’
Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.
3 new changes to the Google Ads dashboard
Google will assess the impact of the changes based on user feedback before deciding whether to implement them more widely.
New Analytics user access management changes in Google Ads
The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.
GA4 ‘auto-migration’: Here’s why you should opt out
Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.
How to set up Google Analytics 4 using Google Tag Manager
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
2 new Google ad network policy updates
Violations of these policies will be met with a warning 7 days before account suspension.
How to transition away from Google Ads similar audience segments
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
Google local map pack goes missing in search results (now fixed)
The local pack that Google generally shows for queries with local intent has gone missing.
Last call for Google Ads API v11
Developers using v11 need to migrate to a newer version to ensure API access is unaffected
3 ways Google ensures safe online shopping
Looking for badges is one way shoppers can verify the validity of your store or listing.
5 tips for capturing more enterprise-level leads with B2B search
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
Case study: How to get rid of a negative ‘People also ask’ result
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
Google launched 2 new asset creation and customer acquisition tools
The new tools were announced today during Google's Search Ads Week
The GA4 migration deadline is right around the corner
The deadline to opt-out of the Google Analytics 4 auto migration is February 28.
Lookback: Google Panda algorithm update launched 12 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.