David Rodnitzky

David Rodnitzky is CEO and co-founder of 3Q Digital, a marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital blog. He can be found at numerous speaking engagements across the SEM community.

PPC

Bid Management Science Explained

Ever wonder what goes on behind the scenes with your bid management software? Learn more about how your bids are...

Facebook

Where Do You Go When You’ve Maxed Out SEM?

Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in...

Google Ads

The CPA Trap & How To Avoid It

I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text...

PPC

Freeloading An SEM Audit Will Cost You

I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote...

Analytics & Conversion

Fifty Shades Of Full Value

I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of...

PPC

Where To Begin With SEM Benchmarking

I love benchmarking. I measure the progress of my diet (not going well), the MPG of my car, how my stock portfolio is doing against the market,...

Analytics & Conversion

Winning The Conversion But Losing The War

I’m writing this from a cruise ship in the middle of the Pacific Ocean (well, actually, about 500 yards from Cabo San Lucas). This is my first...