Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn't...
David Rodnitzky
David Rodnitzky is CEO and co-founder of 3Q Digital, a Harte Hanks company, a marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital blog. He can be found at numerous speaking engagements across the SEM community.
The SEM agency is dying (and what to do about it)
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the...
Bid Management Science Explained
Ever wonder what goes on behind the scenes with your bid management software? Learn more about how your bids are...
Using First-Party Data For SEM On Google & Way Beyond!
As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data...
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in...
Lessons From An Accidental Tourist On The Inter-Webs
I live in a double bubble when it comes to my perceptions of how “America” uses the Internet. The first bubble I live in is Silicon...
Default Campaign Settings In AdWords — The Good, The Bad & The Ugly
Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is working) and is...
How & When You Can Turn SEM From A Checkbox To A Core Business Component
Search Engine Marketing (SEM) is no longer a “nice to have” for businesses, but rather a “must have.” This wasn’t the...
Why Account Structure Matters For Every AdWords Account
This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But...
Introducing the Newest SEM Agency – Google?
As Google continues to look for new monetization opportunities outside of its core AdWords and AdSense traffic, might it consider entering the SEM...
The CPA Trap & How To Avoid It
I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text...
Freeloading An SEM Audit Will Cost You
I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote...
Are SEMs & Paid Search Marketers Becoming A Commodity?
The amount you make at your job is heavily dependent on two factors: value and scarcity. By value, I mean how much you are contributing (usually...
Fifty Shades Of Full Value
I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of...
Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display
Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to...
Where To Begin With SEM Benchmarking
I love benchmarking. I measure the progress of my diet (not going well), the MPG of my car, how my stock portfolio is doing against the market,...
Do You Really Need An Agency To Help Manage Large Campaigns?
The in-house versus agency debate is largely over because for 90% of businesses, it is no longer possible to run a significant (large budget/large...
How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns
The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair...
Winning The Conversion But Losing The War
I’m writing this from a cruise ship in the middle of the Pacific Ocean (well, actually, about 500 yards from Cabo San Lucas). This is my first...
Considering An SEM Agency? How To Separate The Wheat From The Chaff
Over the last month, I’ve had two clients send me email pitches from other agencies trying to “poach” business away from us. The two pitches...
