YouTube
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YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators
#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
Google Ads Reach Planner now forecasts Video Action campaigns
A full-funnel YouTube strategy could help increase conversions by about 10%.
YouTube has expanded its comment translations and smart replies
YouTube first launched the translate feature last year and is now expanding it to allow for broader access.
YouTube has launched a global Target frequency feature
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
YouTube has introduced a TikTok and Twitch co-streaming feature
You’ll know you have access to the feature when you see the option to “Go Live Together” at the bottom of the YouTube app.
Google Ads podcast placement now available
In the US, YouTube is the second most frequently used service for consuming podcasts.
Licensed healthcare providers eligible to apply for new YouTube product features
Licensed healthcare providers can apply for access to the new features starting today.
YouTube trim video tool turns videos into 6-second bumper ads
The original tool was announced in 2019 as a way for advertisers to create fast, short-form videos.
Google FY22 Q3 earnings: YouTube earnings down, ad revenue up, advertisers pulling back?
Earnings missed the mark for YouTube but showed slow growth for ads and other services.
Google has updated its Unavailable Video policy
Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.
3 new YouTube streaming, shopping, and audio features
Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
A help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions.
YouTube is testing new search and engagement insights for Creator Studio
YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.
YouTube updates Masthead ad requirements to allow sports betting
A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones and TV screens.
YouTube is testing a new “Promotions” Tab
YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
Google launches 3 new ad creation tools
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.