YouTube
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Is your YouTube Channel a brand video graveyard? How to revive it
Don't let your YouTube channel go to waste. Learn how to revitalize it and reap the rewards of a vibrant, engaged and lively audience.
YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
YouTube wants users to stop using ad blockers
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
7 important YouTube Ads lessons you need to learn
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
YouTube has a new interface, and not everyone is excited about it
The experiment is only available to a handful of people at the moment.
3 new enhancements for YouTube Shorts
The new features are being announced at the IABFronts conference this week.
YouTube overlay ads are going away
From April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options.
How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
Cost-Per-Hour Masthead placements: YouTube’s latest offering
Large enterprise brands may find the new ads ideal, while smaller local businesses may not see much advantage.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Here's a keyword research process you can follow.
YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators
#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
Google Ads Reach Planner now forecasts Video Action campaigns
A full-funnel YouTube strategy could help increase conversions by about 10%.
YouTube has expanded its comment translations and smart replies
YouTube first launched the translate feature last year and is now expanding it to allow for broader access.
YouTube has launched a global Target frequency feature
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
YouTube has introduced a TikTok and Twitch co-streaming feature
You’ll know you have access to the feature when you see the option to “Go Live Together” at the bottom of the YouTube app.
Google Ads podcast placement now available
In the US, YouTube is the second most frequently used service for consuming podcasts.
Licensed healthcare providers eligible to apply for new YouTube product features
Licensed healthcare providers can apply for access to the new features starting today.
YouTube trim video tool turns videos into 6-second bumper ads
The original tool was announced in 2019 as a way for advertisers to create fast, short-form videos.
Google FY22 Q3 earnings: YouTube earnings down, ad revenue up, advertisers pulling back?
Earnings missed the mark for YouTube but showed slow growth for ads and other services.
Google has updated its Unavailable Video policy
Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.
3 new YouTube streaming, shopping, and audio features
Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
A help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions.
YouTube is testing new search and engagement insights for Creator Studio
YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.
YouTube updates Masthead ad requirements to allow sports betting
A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones and TV screens.
YouTube is testing a new “Promotions” Tab
YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
Google launches 3 new ad creation tools
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
Google offers to show ad rivals on YouTube
Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads
YouTube lifts some restrictions for mastheads ads
The new policy opens the door for many advertisers who had previously been limited on where they could place their ads.
YouTube Shorts guide: How to get noticed
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
Google Marketing Live 2022: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.