YouTube
Search Engine Land is your source for YouTube news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
YouTube 90-second unskippable ads on TVs spotted
YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.
YouTube adds AI creator matching and ad formats to its partnerships platform
AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.
YouTube test replaces video titles with AI summaries
YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice.
Why ‘search everywhere’ is the new reality for SEO
AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.
Google adds automatic end screens to video ads
Google is automatically appending AI-generated conversion cards to the end of video ads — but will override any pre-set end screens.
Google launches non-skippable Video Reach campaigns for connected TV
Now globally available in Google Ads, you can buy non-skippable YouTube CTV ads, using automation to manage format mix and delivery.
YouTube Shorts adds comments and creator links to ads
YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
How to dominate video-driven SERPs
Learn how to optimize videos with schema markup, keyword-rich transcripts, and semantic structure to dominate Google’s evolving video search results.
Google to auto-link YouTube channels and Google Ads accounts
Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.
YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short.
YouTube locks sidebar on mobile ads, removing close option
YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.
How to use YouTube Ads to drive B2B conversions
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.
New YouTube Brand Pulse report tracks every brand mention
YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.
YouTube launches Activation Partners program
YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.
YouTube to reinstate banned channels: What it means for advertisers
The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers.
YouTube expands Promote tools, no Google Ads needed
YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.
The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content
The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content policy.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
3 ways to make sense of YouTube’s messy attribution
Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.
Google brings AI video tool Veo 3 to YouTube Shorts
Google’s new Veo 3 integration into YouTube Shorts will let brands and creators generate short-form videos from text prompts, transforming how ads are made.
YouTube tests 30-second non-skippable ads in standard campaigns
Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Google Lens coming to YouTube Shorts
Google said that during the beta period, there won't be any ads.
YouTube unveils new shopping ads for TV viewers
YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.
YouTube is testing AI Overviews in its search results
YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?
The complete guide to high-impact educational video content
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
How to use YouTube Shorts to drive sustained growth, engagement
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.
How to make engaging long-form YouTube videos
Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility.
YouTube gives brands and creators new linking tools
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
7 video optimization tips to boost your organic reach in 2025
Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Google search trends every restaurant needs to know in 2025
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
3 YouTube Ad formats you need to reach and engage viewers in 2025
Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.
YouTube SEO fundamentals: What you need to know
YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
YouTube unveils new tools to help brands tap into creator content & Shorts ads
YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.
YouTube expands shorts monetization, adds new analytics features
YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.