Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
The new solutions will be rolled out sometime next year, but advertisers can still take steps today to enhance conversion and reporting accuracy.
Just starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax campaigns to drive holiday sales.
Get a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
The new privacy controls allow users to see more ads they're interested in, less of what they aren't, and expanded control for sensitive categories.