Google Ads
Search Engine Land is your premier source for Google Ads news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions that boost your ROI.
Mastering Google Ads for maximum ROI
Google Ads is a powerful tool for driving targeted traffic, generating leads, and increasing sales — but staying ahead in paid search requires more than just a basic understanding of campaigns. Search Engine Land equips you with actionable strategies to optimize ad performance, reduce wasted spend, and maximize your return on investment.
Discover insights on everything from mastering campaign types like Performance Max to leveraging advanced strategies and features like audience targeting, responsive search ads, and bidding strategies. Whether you’re managing large-scale accounts or running ads for a small business, our resources are tailored to meet your specific needs.
What you read here is written by our experienced in-house team, alongside subject matter experts from leading agencies and top-performing brands across various industries
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Brand + performance: The secret to maximizing ad ROI
Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.
Google Ads optimization: What to stop, start, and continue in 2025
Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.
Google Ads simplifies conversion tracking with new tag manager feature
The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.
How to use Video View campaigns effectively in Google Ads
Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ABCD framework.
Top 6 B2B paid media platforms: Where and how to advertise effectively
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more.
Google Ads updates Dating & Companionship Ads policy
Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.
How to maximize your Google Ads remarketing campaigns
Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.
Google offers tagging support appointments for advertisers
Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data
Google tests AI-generated backgrounds for Shopping Ads
Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.
Exact match keywords in Google Ads: Everything you need to know
Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting.
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
Top Google Ads recommendations you should always ignore, use, or evaluate
Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.
How to make search and PMax campaigns complement each other
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
Google expands Performance Max asset/search term reporting capabilities
Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.
5 ways to get the most from Performance Max in 2025
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
How to use Lookalike segments in Google Ads
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.
Google Ads revealing low-volume search terms as ‘Private’
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.
New Google Ads feature spotted: Asset history
Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.
How to optimize PPC forms and follow-ups for lead gen in 2025
From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.
Google Ads Search Max – new match type spotted
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.
How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns
Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.
Google Ads phishing scams target ad buyers
Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.
PPC diagnostics: How to find and fix the root cause of low conversions
Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts.
WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes
All there is to know about Google's feature enabling potential customers to initiate WhatsApp conversations directly from ads.
Why over-bidding on your brand could be hurting your bottom line
Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.
Google Ads launches new promo code formats for Promotion Assets
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
How to tank your Google Ads account in 10 days
Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast.
Google Ads for SMBs: How to maximize paid search success
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.
Google Ads scripts: Everything you need to know
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.
Confirmed: Google isn’t dropping ad scheduling for Smart Bidding campaigns
A Google help document change indicated ad scheduling for Smart Bidding campaigns was no longer possible. Google confirms nothing has changed.
Automated bidding in Google Ads: How to get the best results
Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.
2025 predictions for top B2B paid media channels
What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.
Google Ads alert: broad match auto-toggle raises concerns
Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.
Google overhauls ad policies for CTV and PETs
Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.
The future of paid search: 3 predictions for Google Ads in 2025
Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.
How to beat audience saturation in PPC: KPIs, methodology and case studies
Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.
Google Ads tests AI-powered reporting tool
Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.
Top 10 Google Ads mistakes to avoid in 2025
Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.