Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
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Jim Yu's latest articles
SEO and content convergence: Making the most of moments that matter
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated.
Content Mapping, Search Optimization And The Buyer’s Journey
Have you optimized your content for all stages of the buyer's journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.
How Panda 4.1 Should Change Your Content Strategy
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust.
SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher. These innovations require SEO […]