The enterprise business of SEO: Communicating to the C-suite
Learn how to effectively engage with your organization's leaders and help them understand the incremental value of organic search.
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced search, content and digital marketing practices.
Learn how to effectively engage with your organization's leaders and help them understand the incremental value of organic search.
Jim Yu | Dec 16, 2022 at 6:00 am ETWhat can today's industry shifts tell us about the future of SEO and content marketing? Here are trends that matter most to marketers.
Jim Yu | Sep 30, 2022 at 8:00 am ETSEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email.
Jim Yu | Feb 27, 2020 at 12:35 pm ETTo be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization.
Jim Yu | Jul 9, 2019 at 8:00 am ETSEOs need to consider ways to put automation to work while also keeping up with Google’s visual and voice search landscape.
Jim Yu | May 6, 2019 at 12:18 pm ETBefore you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do it.
Jim Yu | Apr 17, 2019 at 8:00 am ETIntelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
Jim Yu | Mar 6, 2019 at 2:12 pm ETMaster your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.
Jim Yu | Dec 13, 2018 at 10:46 am ETRegardless of niche, it's time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take.
Jim Yu | Nov 5, 2018 at 5:02 pm ETContributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.
Jim Yu | Aug 20, 2018 at 1:23 pm ETAs consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
Jim Yu | Jul 11, 2018 at 1:10 pm ETThe tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.
Jim Yu | Jun 12, 2018 at 2:54 pm ETVertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
Jim Yu | May 15, 2018 at 11:38 am ETWe've been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.
Jim Yu | Apr 17, 2018 at 9:35 am ETBeing successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful connections and adapt to local-level insights to make your mark.
Jim Yu | Mar 21, 2018 at 9:56 am ETA strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies.
Jim Yu | Feb 20, 2018 at 11:05 am ETColumnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.
Jim Yu | Jan 23, 2018 at 1:12 pm ETSearch results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work.
Jim Yu | Nov 28, 2017 at 11:17 am ETColumnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
Jim Yu | Nov 1, 2017 at 11:52 am ETContributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
Jim Yu | Oct 3, 2017 at 10:00 am ET