Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced search, content and digital marketing practices.
Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your...
Regardless of niche, it's time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take....
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their...
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on...
The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers...
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content...
We've been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize...
Being successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful connections...
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first...
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple...
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic...
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content...
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing...
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success....
You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile...
Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to...
Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search...
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated....
What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their...
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will...
