The enterprise business of SEO: Communicating to the C-suite
Learn how to effectively engage with your organization's leaders and help them understand the incremental value of organic search.
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced search, content and digital marketing practices.
5 massive SEO and content shifts you need to master right now
What can today's industry shifts tell us about the future of SEO and content marketing? Here are trends that matter most to marketers.
How SEOs can grow their talent, influence and impact
SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email.
The need for speed in search: 5 speed types to master now
To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization.
The real-time SEO shift: Research, ranking and recommendations
SEOs need to consider ways to put automation to work while also keeping up with Google’s visual and voice search landscape.
Building and scaling global SEO Centers of Excellence
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do it.
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
New ways to approach SEO in 2019: Accountability and customer experiences
Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.
The revamping of AMP: Renew your commitment to mobile
Regardless of niche, it's time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take.
How Visual and Voice Search Are Revitalizing The Role of SEO
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.
Improving the customer experience means getting search right
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
Supercharging your SEO with AI: Insights, automation and personalization
The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials
We've been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.
International SEO: How to build a global footprint
Being successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful connections and adapt to local-level insights to make your mark.
Enterprise SEO and cross-channel performance: Activation and integration
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies.
How AI can uncover new insights and drive SEO performance
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.
The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work.
Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
14 ways to get smarter with your content and SEO
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.