Matt Van Wagner

Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications.

The PPC Experiment You Never Dare Run

A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that...

Goodbye Enhanced Campaigns, Hello Bing Ads

Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters,...

The Enhanced Campaigns Waiting Game

Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd....

How To Manage PPC Closely To A Budget

A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he...

The Zen Of PPC Campaign Reporting

Okay. It’s February. We’ve finally got all the year-end reporting and summaries for our clients done and delivered, and have set forth to meet...