Jenny Halasz is President of Archology, an online marketing consulting company offering SEO, PPC, and Web Design services. She's been in search since 2000 and focuses on long term strategies, intuitive user experience and successful customer acquisition.

With experience in SEO and PPC, social media, usability, conversion optimization, affiliate marketing, and analytics, Jenny's time both in an agency environment and as an in house marketer ensure that she understands the big picture of any client's marketing needs. She develops cohesive and customized strategies based on data and client goals to drive return on investment.

A well known speaker and blogger, Jenny has produced dozens of articles and has spoken at SMX, SES, Conversion Conference, Internet Summit and other industry and non-industry conferences. She's an active twitter user, and is always willing to debate the finer points of marketing strategy with a fellow search zealot.

Jenny graduated cum laude with a degree of her own design - since most people didn't know what search was - (Marketing and Mass Communication) from NC State University. She still lives in Raleigh, NC, but likes to travel whenever possible. Read more on her blog, JLH Marketing.

• The Informational Content Advantage
• Spring Into A New Content Strategy
• How To Stop The Panic Before Asking “Have I Been Panda Slapped?”
• 7 Secrets For Dealing With Quality Score
• Keywords & Search In 2013: Interview With Andrew Goodman & Matt Van Wagner
• Have Keywords Stopped Being A Proxy To The Customer?
• 11 Things To Ask Yourself When Optimizing Content
• The Difference In Keyword Research For SEO vs. PPC
• Intent, Content & Spamming – Is There A Difference?
• Three Free Keyword Research Tools
• Keyword Research Tool Review: Google AdWords
• Time To Reap What You’ve Sown From Keyword Seeds
• How To Develop A Keyword Plan
• Tips For Growing Keyword Seeds With Excel Formulas
• The Keyword Research Rabbit Hole
• 5 Questions To Streamline Your Keyword Research