Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures

Counterfeiters seem to love Google AdWords — the company shut down 50,000 AdWords accounts selling counterfeit goods in the last six months of 2010 alone. But some counterfeiters are still on the loose, raising the ire of Google’s advertisers who are selling legitimate versions of the same products.

In response to the problem, Google has announced three new measures designed to improve its relationships with brand owners.

It has pledged to investigate new complaints from reliable brand owners within 24 hours, step up reviews of AdWords creative to find counterfeiters, and introduced a new help center page for the reporting of counterfeits.

“These steps are our ways of facilitating co-operation with brand owners, which is absolutely essential in tackling the sale of counterfeits online,”Kent Walker, senior vice president and general counsel at Google, wrote in a blog post. “AdWords is just a conduit between advertisers and consumers and we can’t know whether any particular item out of the millions advertised is counterfeit or not.”

The complaints will be used not only to weed out offenders one by one, but also to tune Google’s automated system of reviewing AdWords ads and accounts for signs of counterfeiting. The company is trying to assure brand owners that it is taking appropriate measures on multiple fronts.

Google says it invested more than $60 million in anti-counterfeit measures in 2010. More than 95% of accounts removed for counterfeits last year were due to Google’s own detection efforts, rather than in response to complaints, the company said.

Related Topics: Channel: SEM | Google: AdWords

Sponsored


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide