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May 13, 2015 at 10:08 am ET
Pamela Parker
Pamela Parker is Executive Features Editor at Marketing Land, MarTech Today and Search Engine Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.
Changes Afoot At Search Engine Land & Marketing Land Columns
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented...
Wisconsin State Court OKs Bidding On Trademarks In Paid Search
A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display...
Google Switches To Paid Shopping Results In 11 New Countries
Marketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all...
Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be...
IAC: We Comply With Google’s Toolbar Standards
Amid industry discussion about what Google’s enforcement of new policies will mean for its AdWords distribution partners, IAC says its...
Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC?
Search toolbars are big business for security software company AVG and media company IAC. But could revenue from these toolbars be in danger, as...
Google Earnings Show Halt Of CPC Decline, At Least Temporarily
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased...
UPDATED: Bug Affecting Optimization by Acquisition In Some AdWords Accounts
UPDATE: As of January 23, Google said it has fixed the problem and past data should be restored “in the coming days.” Google has...
Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs
Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet...
Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself
AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can’t have two links that...
Yahoo Intros Cost-Per-Lead Search Ads, First New Format Under Marissa Mayer
Yahoo Advertising is introducing something of a groundbreaking new ad unit, inserting a cost-per-lead ad just under a site’s listing within the...
Another Tool Maker Forced To Choose Between AdWords API And Scraped Data
Last week, search marketing software provider Raven decided to stop using scraped data after Google’s AdWords API team threatened to revoke the...
Raven Tools To Remove Scraped Data To Maintain Access to AdWords API
While there has been lots of talk about a Google crackdown on developer access to the AdWords API, there have been few details about what the...
AdSense Text Ads Get Biggest Makeover In Recent Memory
In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be more mobile-friendly,...
Glogou Launches Products To Help US Companies Do Search Marketing In China
Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers...
Update: Is Google Cracking Down On Tool Makers Using Its AdWords API? No More Than Usual, Says The Company
In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked,...
AdWords Adds Reporting On Trigger Keywords, Amid Other Interface Changes
Ever wondered exactly what keywords in a searcher’s query resulted in your ad being triggered? Google has added a feature in AdWords to give...
“Shortlists,” 360 Degree Product Views, And Promotions Added To Google Shopping
As consumers prepare to get serious about their holiday shopping, Google is introducing new features to its pay-for-play Shopping search engine,...
Bulk Editing Comes To AdWords Web Interface
Anyone who works in interactive advertising can testify to the tedium that often accompanies even the seemingly-simplest of campaign changes....