9 important features of enterprise SEO platforms
Want to grow your company's organic search visibility and revenue? These are some must-have features of an enterprise SEO platform.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
How to choose an enterprise SEO platform
Here's what you need to know to help your organization choose the right enterprise SEO platform for your business needs and goals.
Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief
Plus, register for SMX Create
Do you know headless? And what brands fared well in the pandemic; Tuesday’s daily brief
Plus, how ad design impacts sales
Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
Phone calls critical for business during the pandemic; Tuesday’s daily brief
Plus, we're introducing research Tuesdays
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between them?
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions offer.
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Digital asset management platforms: What are they good for?
DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
Entries are open for the 2019 Search Engine Land Awards
Through March 8, get Super Early Bird rates on your entry fees for the industry's most prestigious awards competition.
In-depth with Bing Webmaster Tools — the definitive guide
Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series.
Copie Editor Wantd, Applie Within
If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.
Changes Afoot At Search Engine Land & Marketing Land Columns
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you’ll be able to find […]
Wisconsin State Court OKs Bidding On Trademarks In Paid Search
A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display of paid search ads. The court’s conclusions are in line with search engines’ policies with regard to trademark bidding and with a Federal case decided last year in California. The Wisconsin case, […]
Google Switches To Paid Shopping Results In 11 New Countries
Marketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s beginning to change for folks in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech […]
Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns, which let marketers combine separate desktop and mobile campaigns into one, with a variety of implications. […]
IAC: We Comply With Google’s Toolbar Standards
Amid industry discussion about what Google’s enforcement of new policies will mean for its AdWords distribution partners, IAC says its Mindspark toolbar company, and all of its companies, are fully in compliance with the policies currently in place. Google put new standards for its partners into place in October, issuing rules meant to bar software […]
Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC?
Search toolbars are big business for security software company AVG and media company IAC. But could revenue from these toolbars be in danger, as Google says it is stepping up enforcement of its policies against shady behavior related to toolbar downloads? IAC’s Mindspark makes substantial revenues through search toolbars, and AVG, in September 2011, said […]
Google Earnings Show Halt Of CPC Decline, At Least Temporarily
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline. The company released the figure as it announced revenues of $14.4 billion in the usually-busy fourth quarter. The fourth […]
UPDATED: Bug Affecting Optimization by Acquisition In Some AdWords Accounts
UPDATE: As of January 23, Google said it has fixed the problem and past data should be restored “in the coming days.” Google has confirmed a bug that causes conversions from Google Analytics to not be imported into AdWords properly, which can cause issues with any campaigns using this data for optimization. The bug has been reported by […]
Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs
Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click (CPC) and conversion rate. Adobe came to its conclusions after looking at paid […]
Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself
AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can’t have two links that point to the same page, and sitelinks can’t have the same destination page as the text ad’s headline. These rules seemingly apply to everyone except… Google itself. The rule-breaking was spotted by […]
Yahoo Intros Cost-Per-Lead Search Ads, First New Format Under Marissa Mayer
Yahoo Advertising is introducing something of a groundbreaking new ad unit, inserting a cost-per-lead ad just under a site’s listing within the organic search results. It also allows Yahoo a new way to earn off search separately from its deal with Microsoft, which has proven disappointing for the company. The new ad format, which can […]
Another Tool Maker Forced To Choose Between AdWords API And Scraped Data
Last week, search marketing software provider Raven decided to stop using scraped data after Google’s AdWords API team threatened to revoke the company’s token. Now, a second tools provider, Ahrefs, says it, too, will remove functionality that uses scraped data, to maintain access to the AdWords API. A third provider, SEOmoz, has said it has […]
Raven Tools To Remove Scraped Data To Maintain Access to AdWords API
While there has been lots of talk about a Google crackdown on developer access to the AdWords API, there have been few details about what the disputed issues may be — and why they’re coming up now, with tools-makers like Raven and SEOmoz that have had access to the API for years. Now, Raven Tools, […]
AdSense Text Ads Get Biggest Makeover In Recent Memory
In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be more mobile-friendly, adding a large arrow button to each ad that should make it easier for “fat fingers” to click effectively on tablets and mobile phones. The buttons will also appear on desktop […]
Glogou Launches Products To Help US Companies Do Search Marketing In China
Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings — an English-language interface to the ad market on […]
Update: Is Google Cracking Down On Tool Makers Using Its AdWords API? No More Than Usual, Says The Company
In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked, with little public explanation, as was reported by Kahena Digital Marketing. But Google denies that this is a “crackdown” or widespread enforcement activity, saying it’s all in a day’s work […]
AdWords Adds Reporting On Trigger Keywords, Amid Other Interface Changes
Ever wondered exactly what keywords in a searcher’s query resulted in your ad being triggered? Google has added a feature in AdWords to give advertisers that information, allowing them to adjust their keywords and bids accordingly. Meanwhile, the company has made other interface changes — including account diagnostics and new impression share reporting. The new […]
“Shortlists,” 360 Degree Product Views, And Promotions Added To Google Shopping
As consumers prepare to get serious about their holiday shopping, Google is introducing new features to its pay-for-play Shopping search engine, including 360 degree product images, deals and discounts, and a collaborative shopping list. 360 Degree Views Start With Toys The company has started its effort to get 360 degree images of products with the […]
Bulk Editing Comes To AdWords Web Interface
Anyone who works in interactive advertising can testify to the tedium that often accompanies even the seemingly-simplest of campaign changes. That’s the problem Google is trying to address in its latest AdWords feature — bulk editing. The feature is being rolled out in a few accounts for final testing, before Google eventually rolls it out […]