YouTube is revamping mid-roll ad placement
YouTube's change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points.
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Anu Adegbola's latest articles
Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.
Google expands Vehicle ads to include RVs and campers
Google expanded Vehicle ads to include RVs and campers, allowing dealerships to reach potential buyers through targeted search listings.
Google Merchant Center renames Conversion Settings as Key Event Setup
Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4's framework.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google faces EU charges over search bias
The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.
Google Ads to remove parked domain placements by default
Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach.
Is AI making PPC marketers better or worse?
Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.
Google gives Responsive Search Ads more flexibility
Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.
LinkedIn launches two tools to enhance marketing attribution
LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.
Google just lifted its 2019 ban on fingerprinting for advertisers
Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns.
Google image AI model can now generate humans for ads
Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.
Google Ads tests ‘Advanced Plans’ feature for budget optimization
Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget allocations.
Google Display & Video 360 API gets major update
Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.
Google tackles key Performance Max concerns in FAQ
Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7
Google Ads releases Performance Max usefulness indicator
Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.
Google Ad Manager, Campaign Manager 360 hit by disruptions
Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.
Google Analytics Report Collections: What you need to know
Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.
Google Ads tightens brand guidelines
Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.
New in Google Demand Gen Ads: Automatically create short videos
A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads
Meta simplifies Advantage+ campaign setup, adds leads campaigns
Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.
New Google Ads prediction model scores landing page navigation
Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.
Google Ads simplifies conversion tracking with new tag manager feature
The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.
Google sees ad potential in Gemini AI
Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.
Google Analytics simplifies cost data import
Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.
Google Ads updates Dating & Companionship Ads policy
Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.
Google Merchant Center Next fixes product download frustration
Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.
Phishing scam targets Microsoft Ad accounts via Google Search
Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.
Google offers tagging support appointments for advertisers
Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data
Meta streamlines Advantage+ catalog ad targeting, pushes automated options
Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Google tests AI-generated backgrounds for Shopping Ads
Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.
Search ad spending surged in Q4 2024, with retail media leading: report
Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.
Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
Microsoft Performance Max testing LinkedIn targeting, measurement tools
Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
Meta launches ads on Threads
Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.
How to make search and PMax campaigns complement each other
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.