Google confirms AI-generated review summaries in Search ads
Google is bringing AI-generated summaries of positive customer reviews directly into Search ads to help businesses build trust.
Topic: Google
AI search is a branding channel, not a distraction
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Google launches Display & Video 360 API v5 in public beta
Google's DV360 API v5 beta adds new targeting controls, Digital Out of Home support and updated audience management capabilities.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
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Use keyword research to identify valuable ecommerce filter combinations, capture niche search traffic, and avoid unnecessary crawling.
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Your CRM might be your most underrated keyword research tool
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Google Ads adds new image and video sourcing options to Performance Max
Google Ads is automatically sourcing up to 10 videos for PMax campaigns, giving advertisers more creative options but requiring careful oversight.
SMX Advanced San Diego 2027 speaker pitches are now open
Want to be on stage in March? Now is your chance to pitch advanced, actionable sessions on SEO/GEO, AI-driven search, PPC, and more.
Google AI Overviews nearly double for commercial keywords: Study
AI-generated answers appeared for 97% of estimated search volume across 400 tracked keywords, with product reviews and comparisons leading.
Why the order of technical SEO fixes matters
A post-migration SEO case study shows how technical fixes and metadata updates preceded a 121% month-over-month increase in organic traffic.
Google Merchant Center’s 6 conversational attributes explained
Give AI shopping tools richer product information, from customer Q&As to related products, with guidance on setup and measuring AI shopping visibility.
Google Ads expands customer acquisition and retention controls
Google Ads is expanding customer acquisition and retention tools with new bidding controls to help advertisers reach and re-engage valuable customers.
Build something so valuable that Google looks stupid for not ranking it
The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100,000 to build something better in 2026.
AI licensing deals and SEO: Which publishers feed ChatGPT, Gemini, Copilot, and Meta AI
A running list of AI company–publisher partnerships, from OpenAI to Google and Meta, and what these licensing deals mean for your SEO and AI visibility.
ChatGPT sends less than 1% of Google’s traffic: Data
Despite higher conversion rates from AI referrals, Google organic generated 27 times more conversions across sites tracking results.
Should your PPC landing pages change for AI Overviews?
As Google gets better at matching ads to search intent, your landing pages need to keep up. Here's what to prioritize — and what to skip.
Why Google reviews will power up your local SEO in 2027
Get more Google reviews, encourage detailed feedback with photos, manage fake and missing reviews, and strengthen your local SEO rankings.
Google has updated its document on how to block Google Search
Google said the document now includes existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control.
Google AI Overviews: Everything you need to know
Research reveals how Google AI Overviews retrieve and cite sources, what drives visibility, and which optimization practices work.
Does AI drive more direct traffic?
Could AI traffic be hiding in your analytics? A study of 12 GA4 properties reveals why Direct traffic growth may be misleading.
Google Ads asset group A/B testing toggle spotted in Performance Max
A new Google Ads toggle could let Performance Max advertisers A/B test different creative messaging within asset groups.
3 ways to spend Q4 budget on AI search (and prove it worked by February)
Stop funding campaigns that disappear when spending ends. Build lasting capabilities, measure gains, and enter 2027 with results to show.
Google expands financial services ad verification to the US and Canada
Google is expanding financial advertiser verification to the US and Canada in early 2027 to prevent scams and strengthen ad transparency.
Google’s clutterScore: The hidden SEO risk bloggers can’t afford to ignore
Intrusive ads, pop-ups, and floating videos can obscure content. Here's what Google says about website clutter and how to audit your site.
How to prioritize SEO content updates and new opportunities
Not every page needs a rewrite, and not every content gap needs a new URL. Make smarter decisions about where to focus your SEO efforts.
Generative Engine Optimization (GEO): What It Is & How to Do It
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
5 underrated tools to boost your B2B PPC performance in 2027
Explore tools for AI-powered analysis, attribution, creative insights, and campaign management, plus emerging options worth watching.
Google review-related appeals delayed
Google did not give an ETA for when the delay will be resolved.
Search Engine Land Awards 2026: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 26.
Google Ads AI Max spotted automatically enabled in some Ad Grants accounts
Google Ads is reportedly enabling AI Max in some Ad Grants accounts, raising concerns about search relevance and click-through rates.
What is agentic search? (And why SEOs need to pay attention)
Most SEOs are already thinking about AI search. Agentic is where it's going. Here's the framework, what changes, and six things to do now.
Google Local Services Ads removes featured professionals
Google Local Services Ads is removing featured professionals and making headshots optional without affecting ad serving.
Content pruning case study: Cutting 33% of pages that drove just 3% of clicks
Organic traffic climbed after the cleanup, but the data told a more complicated story. Here's what actually drove growth and what went wrong.