The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Topic: Google
6 ways to stay on budget with Google Ads Smart Bidding
Changing ROAS targets can take time to affect spending. Explore campaign adjustments that can help you rein in ad spend faster.
SEO best practice, passing fad, or timeless tactic? How to tell the difference
Not every SEO tactic delivers value. Ask these five questions to evaluate the evidence, measure results, and avoid costly mistakes.
Your SEO share of voice doesn’t tell you if AI recommends your brand
Buyers are turning to AI to shortlist vendors, often without clicking a link. Here's how to measure your influence on those decisions.
Dreambeans: Google turns your private life into personalized content
Google's Dreambeans uses emails, searches, photos, purchases, and other personal data to generate daily stories tailored to individual users.
How to create a trend-aware content calendar for AI search
Static calendars fall behind fast. Build a trend-monitoring workflow that surfaces emerging topics and plans content to rank in search and get cited by AI.
Google Search Console performance report data bug Nov 9 -11
This bug happened during the roll out of the Google November 2026 core update.
Google Search gets major upgrade with Gemini 4 Hydrogen
This is live today globally in AI Mode within Google Search.
How to build content clusters around bottom-of-funnel pages
Map topics to your offerings, organize pillar and supporting content, and build internal links to strengthen SEO and AI search visibility.
Google Ads details new Data Strength Uplift metric
Google Ads' Data Strength Uplift metric shows advertisers how much additional conversion activity their first-party data setup helps capture.
Google Ads clarifies AI-generated public figure impersonation is banned, even with disclosure
Google Ads clarifies that AI-generated public figure impersonation is prohibited, even with disclosure, reinforcing its existing advertising policy.
Google Ads Editor 2.14 rolls out with AI Max defaults and new retention controls
Google Ads Editor 2.14 adds AI Max defaults, expanded retention controls, Demand Gen optimizations and background downloads.
After the lift test: Make incrementality part of weekly PPC reporting
Don't let lift test findings sit in a slide deck. Use incremental CPA, lift estimates, and budget decision rules to improve PPC performance.
Google Ads launches Invalid Traffic Overview Card
Google Ads now shows advertisers how much money they've saved through fraud detection and automatic credits on a clear dashboard.
Google Ads introduces clearer audience reach controls with warnings for restricted targeting
Google Ads highlights audience reach controls, allowing advertisers to restrict targeting while warning that could reduce campaign performance.
Google Ads introduces new ValueTrack parameter to identify AI Max traffic
Google Ads introduces a new ValueTrack parameter to help advertisers identify AI Max expansion clicks and separate them from standard keyword traffic
Google Ads shortens Smart Bidding learning status to 7 days
Google Ads limits Smart Bidding's Learning status to seven days and removes budget, target, creative and targeting changes as triggers.
Google SEO advice on moving to a CDN – content delivery network
The advice comes in the form of a new blog post and new video that discusses some of the mistakes one can make when moving to a CDN.
ChatGPT ads vs. Google Ads: 6 key differences to know
Google Ads remains the proven performer, while ChatGPT offers room to experiment. Here's how to balance both in your paid media strategy.
How to sell upper-funnel campaigns to performance-driven clients
A 28% lift in brand searches wasn't enough. See how a measurement shift convinced a skeptical retailer to fund upper-funnel campaigns.
How to build an SEO content roadmap around revenue
A topic with fewer searches can deliver far more revenue. Here's how to spot those opportunities and give supporting content its proper role.
How software buyers use AI
Nearly 63% of surveyed buyers with vendors in mind added another through AI. See how AI recommendations fit into the software buying process.
ChatGPT Business Hub is now live
This not only includes mentions and impressions but also click data.
Google November 2026 core update rolling out now
This is the third core update of the year and should take about two weeks to roll out.
Google Ads gives Performance Max page feeds a makeover with clearer URL controls
Google Ads refreshes Performance Max page feeds with clearer guidance on landing page selection, Final URL expansion and URL controls.
Google AI Mode for subscribers gains Gemini 4 Carbon
Google's latest AI mode, Gemini 4 Carbon, is now available in Google Search.
Google Ads rolls out new pay-per-lead terms requiring advertiser opt-in
Google Ads introduces new opt-in pay-per-lead terms covering advertiser verification, customer communications and service responsibilities.
The IKEA effect in SEO: You built it, you love it, but Google doesn’t care
When an SEO strategy underperforms, are you fixing the problem or protecting your investment? Here's how to know when to change course.
ChatGPT ads: Advertisers surge, average spending falls, and big spenders dominate
ChatGPT advertisers surged as spending stalled and average budgets shrank. See who's spending, who's dominating, and what it means for you.
When Google stops sending traffic, paid search picks up the slack
Paid search can replace lost organic leads, but paying to stand still comes at a cost. Here's how to recover conversions without overspending.
Why Google’s YouTube push matters for your search strategy
Your best-performing search campaigns can't capture demand that doesn't exist. Here's why investing beyond the bottom of the funnel matters.
The drivers of local AI visibility for multi-location brands
Growth in consumer AI usage has made visibility imperative for brands.
Google AI Mode multiturn ads are now rolling out
We are seeing more and more ads on Google AI Mode, including the new multiturn ads in the US.
Google AI Overviews in France: Big click losses, but not for everyone
Some websites lost up to 69% of Google Search clicks after AI Overviews launched in France, according to an analysis of Search Console data.
Website migrations can hurt SEO even when URLs don’t change
A website rebuild can change how Google crawls, renders, and understands your pages. Here's what to test before launch and monitor afterward.
AI search activity is nearly invisible in Google Ads search terms reports: Study
An analysis of 400+ Google Ads accounts found no clear shift toward longer reported queries, exposing gaps in search terms reporting.
How to measure the full value of paid media beyond ROAS
Account for overlooked revenue, improve bidding with weighted conversions, and measure brand lift to strengthen the case for your ad spend.
Don’t wait for the SEO report to tell clients something’s wrong
When SEO performance slips, clients need more than explanations. Here's how to communicate what you know, what you don't, and what comes next.
YouTube description updates linked to 359% rise in AI retrievals
Experiment finds that revised video descriptions outperformed unchanged videos in Google AI Overviews and AI Mode.
When does your ecommerce site need a new category page?
Sometimes the best new shopping destination is a page you already have. Spot gaps worth filling and avoid creating unnecessary URLs.