Google’s Recent Domain Registrations: Labs, Screenwise & AdWords

google-g-logoGoogle has been busy registering several domain names in recent days that could be signs of things to come. A couple seem to relate to some kind of lab-related project(s), some are AdWords-related and others are related to the Google Screenwise program that I wrote about earlier this week.

Here’s a look at at least some of Google’s recent domain registrations:

Lab Domains

These two domains were registered on February 6th:

Neither resolves to an active web page as of this moment. Last summer, Google announced the closure of Google Labs, the experimental area where many popular Google products were born. The old domain is now doing a 301 redirect to

Is Google planning to revive Labs? We asked on Friday, but a Google spokesperson was noncommittal about future plans for these domains:

We don’t comment on specific trademarks or domains, but like most web companies, from time to time Google secures trademarks or domains that are relevant to both current and future products.


Screenwise Domains

On February 8th, Google registered four domains related to the new Screenwise program:

These domains are in addition to the currently active domain, which appears to be where selected participants register for Google’s data gathering program. If I had to hazard a guess, the new domains above seem to hint that Google’s very serious about becoming a consumer data gatherer and source. None of the four domains are currently active.

AdWords Domains

Google registered these eight domains on January 26th:

They seem to suggest some kind of hub or forum for AdWords users. Or perhaps they’re for something educational, like the HowToGoMo project that launched in the fall to help marketers and website owners learn to develop and optimize for mobile browsing.

Or maybe Google is just claiming more online real estate and the domains will never be used. After all, the company’s standard registration email address is associated with about 10,000 domains.

(tip on some domains via

Related Topics: Channel: SEM | Google: AdWords | Google: Labs | Google: Screenwise | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • benjaminspiegel

    When looking at the adwords related domains:
    i think it has nothing todo with any new features or products, i think its a sign that:
    a) google is trying to prevent fraudulent / non official / phishing forums
    b) google is trying to prevent non google domains to rank highly for google related terms

  • Andrew Greenwood

    i would have thought google has the power to recall any fraudulent domains, much like ebay does. If they bought every variation they would spend an absolute fortune!

  • Carl

    Hi Matt, I’d have to agree with Benjamin on this – I think google might be trying to prevent people from “domain squatting”. Also, my co-workers and I noticed something a bit strange on Google paid research recently and we are wondering if ad position 4 is now the new #1 (in terms of conversion rate). You can find more details here:

    I’d love to hear your thoughts on Google’s strategy.



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