Do exact match domains have value in 2027?
Exact match domains aren't an SEO shortcut anymore. That doesn't mean a good domain has stopped being valuable.
Topic: Domain name
Google Ads loosens business name rules for some advertisers
Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their destination domains.
For site moves, specify all domain variants with Google’s Change of Address tool
Google updated its help documentation to clarify how to handle all your domain variants for site moves.
Parked domain monetization 2026: Adapting to the changes
In 2025, Google began rolling out significant changes to its Search Partner Network, aimed at improving inventory quality.
Microsoft lets merchants update store names and domains in Merchant Center
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
Google Search to redirect its country level TLDs to Google.com
Google will gradually roll out this change over the coming months.
How to make a website for a small business
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site
Backlink Checker
Discover how our free Backlink Checker Tool can help you outperform competitors. Analyze backlinks and improve your SEO efforts.
How to choose an SEO-friendly domain name
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
First SEO conference for lawyers – Dec 6 in Miami
Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.
Google is shutting down websites made with Business Profiles
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
Google AdSense adds new tools to make site verification faster and easier
The platform now offers real-time verification and meta-tag verification in addition to its existing methods.
Decoding the SEO success of LinkedIn collaborative articles
Here's a look at how LinkedIn's latest AI- and member-assisted content initiative works and its impressive performance in Google search.
Google Search Console snapshot in search results now can show domain properties
You may start seeing this snapshot show up more often because Google now supports more verification methods.
Google tool for reporting domain verification and user management issues with Search Console
Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues.
Retrospective competitor analysis: Reinforcing SEO strategies with historical data
How can you get actionable insights from historical data to boost your clients’ search strategies and make market predictions?
Keywords in generic top-level domains won’t help you rank better
Here’s how Google treats every type of TLD.
Bing introduces penalty for ‘inorganic site structure’ violations
It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.
Google Search Console adds Change of Address tool to new interface
The change of address tool should be around for the foreseeable future.
Google search update aims to show more diverse results from different domain names
Another Google search update has rolled out this week, this one deals with domain diversity in the search results.
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
Google Search Console gives us domain properties to replace property sets
Goodbye property sets and hello domain properties, a new automated way to aggregate your whole site's data into one Google Search Console view.
Google opens developer preview of AMP URLs showing publisher domain names
Here is how to see Google's fix for AMP URLs from Google search when you click on an AMP result.
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees […]
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]
SearchCap: EU domains at risk, mobile page speed & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: UK webmasters prepare for #Brexit – the EU is coming for your .eu domainsMar 30, 2018 by Barry Schwartz You may want to consider migrating to a new domain now, so […]
UK webmasters prepare for #Brexit – the EU is coming for your .eu domains
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building an […]
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently encountered misconceptions about domain name registration, […]
SearchCap: How to choose the perfect domain, website load time tips & more
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Advanced analytics, fake listings on Google Maps & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analytics Apr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual […]
10 domain name secrets to repair your online reputation
If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]
#SMX Advanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
SearchCap: Green AdWords ads, Google on top-level domains & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says keywords in the TLD part of your URL are ignored for ranking purposes Jun 15, 2016 by Barry Schwartz After a controversial sponsored post on Search Engine Land, Google […]
SearchCap: Apple news, successful PPC managers & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop […]
Can moving to a new TLD boost search rankings?
One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY, are affecting search engine rankings. While some believe that .COM domains are the only safe option, Google has insisted that generic top-level domains aren’t at any disadvantage in their search rankings’ algorithm. Rather than […]
Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.